Marketing School - Digital Marketing and Online Marketing Tips

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast...

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Tr...

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out! Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page 00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin th...

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients 00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00...

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches 00:34 – Firs...

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop? 00:37 – You get less text in mobile becau...

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty 00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it bec...

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee 00:38 – The baseline is to have a 30-day money bac...

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI in...

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run! Time Stamped Show Notes: 00:27 – Today’s topic: How to Own Negative Social Media Comments 00:36 – Neil learned to just ignore negative comments 00:55 – Eric ends up helping out the neg...

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking.  Time Stamped Show Notes: 00:27 – Today’s topic: How Important Are Headings for SEO? 00:35 – Headings are still important because the H1 tag still has more authority for search engines 01:12 – If your H...

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date. Time Stamped Show Notes: 00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche 00:35 – Buzzsumo shows the most shared content and links to content 00:55 – SimilarWeb...

In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons. Time Stamped Show Notes: 00:27 – Today’s topic: How to Secure Your Website 00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it 00:55 – Get an S...

In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business. Time Stamped Show Notes: 00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use 00:35 – First tool is the Yoast SEO plugin 00:41 – It will give you the foundational tool 00:52 – Second tool is Vau...

In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate More YouTube Search Traffic 00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos...

In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog 00:35 – First is to write your blog in a conversational tone by using “you” and “I” 00:54 –...

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales. Time Stamped Show Notes: 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website 00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers 01:34 –...

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building? 00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently han...

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are b...

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion? 00:37 – Eric asked Larry Kim of W...

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On? 00:40 – Top of the Funnel (ToFu): the traffic that y...

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Website Redesign Checklist 00:34 – First is to make sure that your website is designed with a strong SEO foun...

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It 00:41 – It’s better to speak at conferences than be a sponsor a...

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe. Time Stamped Show Notes: 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing 00:34 – Have a routine in place that you will follow 00:47 – Eric has his routine on his c...

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand! Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out? 00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission 0...