Marketing School - Digital Marketing and Online Marketing Tips

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads. Time Stamped Show Notes: 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book 00:35 – Neil’s book, Hustle, hit t...

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing 00:58 – When given a template, figure out how you can change it and...

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come. Time Stamped Show Notes: 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities 00:40 – The easiest way to identify everg...

In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of traffic for him per month.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads With Free Tools 00:37 – If you want to get SEO leads, cre...

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results 01:06 – #2: Leverage d...

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook 00:35 – Audience insights will show you who’s visiting your website 00:38 – Goog...

In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Good Photos and Audio Files for Your Content 00:40 – People want to see videos or other media formats...

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting 00:36 – First, make sure you’re following the term...

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil and Eric Do for Content Promotion 00:35 – Neil isn’t currently doing any content promotion but...

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from the...

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go t...

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads 00:59 – Quora is a questions and answers site which generates tons of traffic 01:29 – Quora’s valuation is currently over one billion dollars...

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability 00:41 – To improve your deliverability rate, switch providers 00:46 – Infusionsoft has poor deliverability wh...

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar. Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? 00:36 – Some m...

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? 00:38 – There’s an ROI from sponsoring events 00:43 – You have to find the right events 00:48 –...

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Throw Live Events? 00:39 – Live events can serve a broad audience and can be a lot che...

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.  Time Stamped Show Notes: 00:27 – Today’s topic: How To Build A Personal Brand 00:41 – Building a personal brand opens up a lot of opportunities 01:00 – Neil had met...

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media 00:42 – Some...

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money) 00:38 – The eas...

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? 00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and yo...

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.  Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is...

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don’t just write a content, you have to...

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)? 00:53 – Eric thinks Seinfeld is just a show about nothing 00:...

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500...

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.  Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? 00:34 – If you’re a first time website builder, probably not 0...