Marketing School - Digital Marketing and Online Marketing Tips

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing. Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing 00:34 – Most people focu...

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offe...

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after...

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing 00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re colle...

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more p...

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities 00:33 – If you’re fo...

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special w...

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly 00:32 – One is Google Analytics 00:43 – Two is SEMrush to track your competitors 00:56 –...

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? 00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game 00:43 – First is to make sure that your URL is right for your product/service and...

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube 00:43 – Your watch time matters G...

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Time Stamped Show Notes: 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like? 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile 00:54 – Go to Ahrefs a...

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers 00:32 – Eric and Neil ended up networking with other marketers when they visited their friend i...

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your dat...

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.  Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? 00:40 – Facebook keeps on screwing everyone ove...

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future.  Time Stamped Show Notes: 00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing 00:37 – The world is changing; offline and online marketing are being combine...

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps 00:34 – First, verify your Google My Business information 00:46 – Use the...

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions. Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping 00:33 – Google Sh...

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap? 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress 00:52 – You don’t w...

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Mark...

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:...

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing 00:35 – Eric has subscribed to CB I...

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or...

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Ana...

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding...

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Lo...