Marketing School - Digital Marketing and Online Marketing Tips

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way. Time-Stamped Show Notes: [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy [00:35] An email service provider helps you send good content and increase business in a no...

In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sales. Tune in to hear some great tips on how to automate your business in your absence. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Step Away From Your Business So It Grows on Its Own. [00:35] Neil believes you need a “funnel”. [00:47] If y...

In episode #492, Eric and Neil talk about how to manage your business while traveling. Tune in for some great tips on how to stay involved while also trusting others to step up in your absence. Time-Stamped Show Notes: [00:22] Today’s Topic: How to Run a Business While Traveling [00:31] Eric and Neil are going to try a new format for the next twenty or so episodes about this type of content and wo...

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business. Time-Stamped Show Notes: [00:27]   Today’s Topic: Google’s AMP Is Killing Your Revenue [00:35] Explaining the purpose of Google’s AMP. [01:13] When st...

In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at. Time-Stamped Show Notes: [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts o...

In episode #489, Eric and Neil give advice on how to increase the number of your Instagram followers. A lot of it is as simple as interacting and engaging others on the social media platform. Listen in for more specific advice on how to get your first thousand followers. Time-Stamped Show Notes:  [00:28] Today’s Topic: How to Get Your First 1,000 Instagram Followers [00:44] Gaining Instagram follo...

In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to learn which approach is best for you and your company. Time-Stamped Show Notes: [00:27] Today’s Topic: Should You Work with an Agency or Hire Freelancers? [00:36] Establish a goal. [01:15] Freelancers are great if you have a lot of time to manage peo...

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources. Time-stamped show notes: [00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing [00:43] - If you suck a...

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have cont...

In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary. Time-stamped show notes: [00:28] - Today's topic: How to Write a Killer Blog Conclusion That Lea...

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls. Time-stamped show notes: [00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sal...

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time. Time-stamped show notes: [00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry [00:34] - Squatty Potty in...

In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having transcriptions on your website, linking to your site from your video, asking for people to visit your site from the video, and using YouTube advertising. Time-stamped show notes: [00:29] - Today's topic: How to Drive Traffic to Your Website Using YouT...

In Episode #481, Eric and Neil discuss how to become a successful vlogger if you're just starting today. Tune in to learn the importance of good editing, original content, great audio, and video quality – while cranking out volume so you can get your channel to rank. Time-stamped show notes: [00:28] - Today's topic: How to Become a Successful Vlogger if You're Just Starting Today [00:39] - A good...

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work bu...

In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you can create to attract viewers. Time-Stamped Show Notes: 00:27 – Today’s topic: How to Make Money From Videos 00:44 – You can use Patreon to have your fans support you through donations for your videos 01:22 – Add call-to-actions to your videos 02:15 –...

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. Time St...

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Views From You...

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.   Time Stamped Show Notes: 00:27 – Today’s topic: Should You Worry About Google’s Cache Date? 00:38 – Cache date is when Google last cached a web page. 00:45 – But not the la...

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: How Many Backlinks Do You Really Need? 00:40...

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something that truly resonates with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: Do Infographics Still Work in Today’s Day and Age? 00:4...

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Sh...

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: 00:35 – Today’s topic: What We Learned by Throwing Our First Conference 00:40 – Marketing School...

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life 00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website...

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life 00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties 01:...