Marketing School - Digital Marketing and Online Marketing Tips

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market to the Wealthy [00:35] Any kind of podcast can be marketing to the wealthy. [00:40] At least 15% of people who listen to this podcast make over six figures a year...

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong [00:34] Eric recently lost a deal to a content marketing agency. [00:47] The other agency was promoting processes and the ex...

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018 [00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting pe...

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Use the New Facebook Analytics [00:50] In the recent months, Facebook has added the ability to look at funnels. [01:23] Now, you have the ability to check on funnels through a dashboard. [01:37] Amplitude is a gre...

In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal with Content Burnout [00:45] The people that succeed are very consistent. [01:18] If it ties in with your goals, you just have to power through...

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI [00:40] Make sure that you’re running your ads to one post ID on Facebook. [01:08] Leverage more than one channe...

In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips!  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish [00:38] Neil thinks he’s published 6,000-7,000 blog posts. [00:57] Neil always has a simple checklist for writing blog posts. [01:12] When u...

In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Buy a Multimillion Dollar Home? [00:34] The home Eric just sold was worth close to a million. [00:43] Neil has lived in some big homes. [00:55] Neil had an expensive condo on...

In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market Your Business for Less Than $1,000 [00:47] “Hand-to-hand combat” works in the beginning (making interpersonal connections). [01:17] It’s all about using cash flow from your first few deals...

In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success. Time-Stamped Show Notes: [00:27] Today’s Topic: How Unhappy Customers Will Make You Grow - As Long As You Do This [00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients. [01:31]...

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more. Time-Stamped Show Notes: [00:27] Today’s Topic: When You Should NOT Use Freelancers [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that yo...

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results. Time-Stamped Show Notes: [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead [00:45] Eric and Neil still have newsletters, but engagement is dropping. [01:01] It’s harder to get results because it can...

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube. Time-Stamped Show Notes:   [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000. [01:20] Eric found t...

In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers. Time-Stamped Show Notes:  [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales [00:35] Hack #1: Use video re-marketing ads. [00:54] Create a video ad that shows what people will get when they purchase your service or product. [0...

In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology. Time-Stamped Show Notes:   [00:27] Today’s Topic: How to Market a Blockchain Company [00:47] One of the blockchain companies Eric is working with is very traditional. [00:51] They are doing media buys on a...

In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive!  Time-Stamped Show Notes:   [00:27] Today’s Topic: Daily Habits Shared by the World's Most Successful Marketers [00:36] You have to continuously learn, because things are always changing. [00:42] Eric is always checking Feedly to keep...

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency. Time-Stamped Show Notes: [00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You [00:37] There are good and bad clients. [00:45] They measure this using the labor efficiency ratio. [01:04] When the wha...

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead.  Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You [00:36] Once people start to share a tactic, it starts to get over-used. [01:00] So how do you learn a...

In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company. Time-Stamped Show Notes:   [00:27] Today’s Topic: The Difference Between 7-, 8- and 9-Figure Businesses [00:46] 7-figure businesses want a return on investment. [01:00] You want a 5:1 return, on average. [01:15] 8-...

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week [00:38] #1: Check week over week search engine traffic. [00:59] Make sure you haven’t been affected by a Google update or p...

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.  Time-Stamped Show Notes: [00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand [00:32] Today is a re-broadcast of a previous live epi...

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success. Time-Stamped Show Notes: [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing [00:45] Everyone is talking about bitcoin. [01:10] Bitcoin is an explosive trend right now. [01:44] If you can leverage a sexy topic and sell products around it, you c...

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds.  Time-Stamped Show Notes: [00:27] Today’s Topic: How to Achieve Your Goals in 2018 [00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method. [01:20] Work backwards from your goal to det...

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Stamped Show Notes:   [00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t...

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Get Access to Influential People [00:35] First and foremost, start a podcast! [00:50] Have a unique spin on what you’re doing. [01:32] When Eric starte...