Marketing School - Digital Marketing and Online Marketing Tips

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unique Marketing Systems that Work [00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday). [00:49] Every Monday, they split up into teams of three and brainstorm w...

In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office? [00:51] In a collaborative environment, it’s good to have everyone in the same space. [01:14] Eric pays about $11,000 for three sections in co-working sp...

In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Made a Bunch of Money. Now What? [00:45] If you make six figures, pay your expenses and live a minimalist lifestyle. [01:05] Put all your money back into your business. [01:28] Ray Dalio’s book has been helpful for determi...

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer [00:54] When you first sign up with Intercom, they have a great on-boarding email. [01:35] On-boarding is...

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience [00:35] If you really want to create amazing experiences that your customers love, you have to care about them. [01...

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35] Neil think developers are really good at understanding data and making changes. [00:54] They are amazing marketers because they are creative, make chan...

In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow [00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process. [01:17] Tool #2: Zapier he...

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers [00:35] Send an email that helps them throughout their journey and experience. [00:47] Setting them up properly will give customer...

In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Money out of Rich People [00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with...

 In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today [00:38] Hack #1:  Build a dream 100 (a list of clients you want to go after). [01:00] You can even build a dream 25, if that seems like a more attainable or realistic g...

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  Lavish Business Costs that Are Actually Worth It [00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people. [01:22] If you have extra money,...

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option [00:45] On average, bitcoin has a daily fluctuation rate of 5%. [01:15] T...

In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient [00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game. [00:56] The moment...

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer [00:36] Neil gives away stuff for a cheaper price. [00:49] You can always undercut you...

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else [00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%. [01...

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere. [01:04] Thin...

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential [00:40] It’s important to figure out who your target audience is and where they “hang out”. [00:58] Similar Web is a great way t...

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up? [00:41] Neil gives up on tactics, instead of marketing as a whole. [01:00] He’ll try out five to ten tactics and keep whatever works. [01:20] In many ca...

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money [00:38] Niche down! [00:51] Make your business really specific (ex. a Facebook ad agency t...

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Something Google Doesn't Want You to Know [00:36] Google is emphasizing brands right now. [00:52] The most popular brands within a niche will be the top results. [01:20] If you focus on building a brand...

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Make Your Content Addictive [00:52] Eric tends to follow long-form case studies. [01:10] He likes reports, custom data, and short videos. [01:28] Eric prefers Alex Becker’s content, because his videos are...

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You [00:35] The best tactics are not what's in marketers’ podcasts and blogs. [01:10] Marketers will not share their number one “thing”. [01:40] Ma...

In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer [00:37] Go work for someone! [00:56] Working for someone was educational and lucrative for Eric. [01:45] Don’t switch jobs too frequently, because...

In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth It to Pay $20K for a Mastermind? [00:35] There are many Masterminds out there. [01:30] In the last episode, we talked about investing in...

In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How the Rich Get Richer [00:37] The way Neil makes more money is that he “invests in what he knows”. [00:53] He invests in his business and its marketing. [01:08] If you invest in yourself, you’ll get the highest ROI. [01:15...