Marketing School - Digital Marketing and Online Marketing Tips

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!  Time-Stamped Show Notes: [00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen [01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month. [01:22] Billy Gene used a “W...

In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur.  Time-Stamped Show Notes: [00:27] Today’s Topic: How Successful Entrepreneurs Think [00:42] When Jeff Bezos started Amazon, he was 30 years old. [00:56] He was a stock trader before he quit to start Amazon. [01:12] He started with selling books and branched out...

In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success.  Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Become an Overnight Success [00:36] There is no such thing as an overnight success. [01:37] Elon Musk just kept working on what he found interesting for years, but was still consider...

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.  Time-Stamped Show Notes: [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next [00:34] SEO the way you’re used to it, is changing. [00:56] Voice search is going to change the way we searc...

In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties.  Time-Stamped Show Notes: [00:27] Today’s Topic: The Ultimate Advice for Every 20 Year Old [00:33] At 20, Eric was unsure of his future. [00:59] You have to roll with the punches, stay the course, and...

In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry.  Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketing Advice You Need to Hear, But Don't Want To [00:37] Facebook Ad costs are on the rise. They had more advertisers than...

In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle.  Time-Stamped Show Notes: [00:27] Today’s Topic: What You Should Do When Your Revenue Tanks [00:37] Everyone has their ups and downs, no business keeps climbing forever. [00:53] Micr...

In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed scammers. Time-Stamped Show Notes: [00:27] Today’s Topic: Do We Think Tai Lopez Is a Scammer? [00:36] Because they are in the marketing world, Eric and Neil are often asked this question. [00:43] Eri...

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales. Time-Stamped Show Notes:  [00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share [00:37] The killer conversion hack is urgency. [00:48] Neil thinks that 50% of his sales came from urgenc...

In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos. Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads [00:35] Billy Gene is one of the most creative YouTube marketers as of late. [01:12] The first step to buil...

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer [00:34] Hack 1: Use Rescue Time, it’s a tool that analyzes how much time you spend on social media sites. This...

In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Handle Clients that Always Want More for Less [00:43] In the early days, Neil would give his clients whatever they asked for. [00:...

In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growth or stability.  Time-Stamped Show Notes: [00:27] Today’s Topic: What You Should Do After You Hit 7 Figures in Revenue [00:34] Eric believes that once you hit 7 figures, why not strive for even bigger...

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance. Time-Stamped Show Notes: [00:27] Today’s Topic: Our Favorite Google Analytics Hacks That Actually Help You Grow [00:35] For mobile or desktop, there is a thing called Google Intelligence. It’s a prog...

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you. Time-Stamped Show Notes: [00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You) [00:37] Eric and Neil rank for a number of keywords or terms. [01:08] When trying to rank for those te...

In episode #529, Eric and Neil discuss strategies for becoming "Instagram Famous." Tune in to her great tips on building relationships, growing your following, and attracting Likes. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to be Insta-Famous Without Taking Off Your Clothes [00:37] Everyone on Instagram is either a celebrity or rich. The majority of the Insta-famous people are basically...

In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Get Paid to Speak Even if Nobody Knows You [00:34] Neil shares the story about his early days of public speaking [01:00] He didn’t get paid at first an...

In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your success. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Create a Webinar in Less than 45 Minutes [00:35] For those of you who already have content, you can turn it into a webinar. [01:01] For refere...

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries. [00:56] Statistics really dra...

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings. Time-Stamped Show Notes: [00:27] Today’s Topic: The Best Way to Market to Individuals Who Make Over $150K a Year [00:37] There was an article on the Salesforce Blog about podcasts. According to the article,...

In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important. Time-Stamped Show Notes: [00:27] Today’s Topic: What You Should Do When You Get Hit by a Google Algorithm Update [00:42] Eric likes to check Search Engine Roundtable, because they talk about algorithmic updates and signals from different SEO tools (M...

In episode #523, Eric and Neil explain how you can increase your social media traffic whether you have funding or not. Tune in to hear some basic ideas about how to gain new followers and increase your reach on social media. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Exponentially Increase Your Social Media Traffic [00:35] Within your content, block off specific pieces of it and make p...

In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads [00:36] Facebook is still important because they link back to other social media apps. [00:58] Blast you...

In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Start Being Successful with Marketing [00:33] Establish a goal first, so you are not just shooting in the dark. [00:51] When you don’t have any set KPIs, it’s hard to nail...

In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018. Time-Stamped Show Notes: [00:27] Today’s Topic: 6 Minutes of Marketing that Will Get You Ready for 2018 [00:35] It’s important to start looking at video and working on your video strategy. [01:10] The rate at which...