Marketing School - Digital Marketing and Online Marketing Tips

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is getting bigger and bigger. [01:01] Go after micro-influencers first. People on their way up are easier to get. [01:15] Micro=5,000-20,000 followers. [01...

In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars? [00:51] Eric spends about $10,000-$15,000/month on blog content. [01:12] Neil spends about $4,500/month on video content. [01:24] Podcasting c...

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on y...

In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: So You're Making Money Now... What's Next? [00:48] Neil’s current salary is $0 and he dumps all profits back into his company. [00:55] He has no other passions, so what would he do with the money? [01:10] Neil thinks a business is like...

In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Forget Starting a Business, Do This Instead [00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business. [01:25] Buy a company and grow it. [01:48]...

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19% [00:35] Time on site meaning, time visitors spend on your site. [00:41] If you can increase the time spent on your site, Google will see this a...

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output. [01:13] There will inevitably be a time in your business when traffi...

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing [00:35] Stella Artois is the oldest brand in the world. [01:00] The old brands last because they are boring. They repeat their marketing over and over....

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10%...

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say quality, others say quantity. [00:48] Hubspot has a $4 Billion market cap. [01:02] They also get 6 million visitors per month. [01:26] From a traffic persp...

In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Introverts Guide to Networking [00:48] Eric is an introvert, so networking was a struggle. [01:18] Eric and his friend had no idea what to do at their first event. Then they realized...

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Be Creative When You're Not Creative [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King. [00:50] His tip about creativity was zig when...

In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video con...

In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back). [01:02] The reason his tw...

In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage [00:35] Neil has been speaking for over ten years. [00:45] He never joined Toastmasters, he is just naturally outgoing. [01:11]...

In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through. [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a web...

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable [00:33] Lead scoring is getting more details, a number, or ratio on your leads. [00:46] The issue is, your sales team will talk to leads that t...

In episode #652, Eric and Neil discuss affiliate marketing. Tune in to hear what steps you should take to be successful at affiliate marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Affiliate Marketing Made Simple_A Step-by-Step Guide [00:44] Affiliate marketing is performance-based marketing. [01:15] It has a bad rep, because some affiliates are really aggressive and don’t put out quali...

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good...

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Run Experiments? [00:39] Eric thinks you should be running experiments every single week. [00:55] For Eric’s site, they run experiments on the site itself and the business. [01:...

In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Twitch Worth Your Time? [00:37] YouTubers are starting Twitch channels. [00:54] First and foremost, it claims to be the sixth most trafficked website in the world. [01:20] They have 15 Million daily active users. [...

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing [00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be, [01:16] Look at the funnel first: you can...

In episode #647, Eric and Neil discuss why you should post less frequently on social media. Tune in to hear what you should be doing instead. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Posting Less Frequently on Social Media Will Get You More Traffic [00:36] Eric used to use a tool Meet Edgar, but he doesn’t use it anymore because the engagement was too low. [00:55] By decreasing their so...

In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Social Media to Dominate Google's Search Results [00:40] You have to create a lot of content. [00:50] You can use social media to rank for your brand, but also...

In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: [00:38] SEO is heading towards voice search. [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”. [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling. [01...