Marketing School - Digital Marketing and Online Marketing Tips

In episode #694, Eric and Neil discuss a simple hack that will up your LinkedIn views. Tune in to hear what you should be doing to increase your LinkedIn presence. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That'll 10X Your LinkedIn Views [00:36] Lead Quizzes founder, Jeremy Ellins, has given Eric and Neil some great advice. [00:54] Jeremy posted a video of an interview and ta...

In episode #693, Eric and Neil discuss the pros and cons of raising venture capital. Tune in to hear why the juice may not be worth the squeeze. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Raise Venture Capital [00:40] Neil still raises venture capital. [00:50] If your idea is huge and you’re trying to swing for the fences, it is hard to do without raising venture capital. [01:18] I...

In episode #692, Eric and Neil discuss how you can get wealthy people to respond to your emails. Tune in to hear how you can tempt people into business deals. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to get Rich People to Respond to Your EMails, When You're a Nobody [00:34] Loom is a tool that allows you to make screencast videos up to 10 minutes long. [00:54] Someone sent Eric a person...

In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Read Books [00:40] People spend so much time reading, that they end up taking little action. [00:55] If you don’t spend time implementing ideas within your business, this i...

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When...

In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Essentials to Building a Million Dollar Business [00:38] 1: You have to have something that people actually want. [00:54] 2: Go out there and find all the competitors and hit up their customer...

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company [00:52] Allbirds shoes have raised over $27 Million in funding. [01:18] Nike and Adidas are shaking in their boots over this company....

In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast [00:45] Go to AHREFS and see which of your competitors is getting the most traffic. [01:15] Take your competitors top blog posts and turn them in...

In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media [00:45] Eric and Neil have received negative or snarky comments on their YouTube channel. [01:25] The moment you think you are the best at anything, is when someone swoops in a...

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service [00:40] How does one settle on pricing for a product? [00:48] Neil completely made it up. There was no logic behind his pricing. [01:35] If the market for your prod...

In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads [01:05] Neil doesn’t always come up with his own marketing strategies. [01:22] When Eric owned the elder care website, it wasn’t ranking. [01:50] The...

In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech [00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money. [01:00] If you don’t get paid, you can get compensated in ot...

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect. [01:50] You have to be really transparent wi...

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Survey Your Audience [00:35] There are two types of data: quantitative and qualitative. [00:45] Google Analytics tracks quantitative. [00:56] Over...

In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page [00:38] Make the most of your “Thank You” page. [01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to dri...

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page....

In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business [00:38] There is a site called Charitybuzz where celebrities post causes that are important to them. [00:53] You can bid money...

In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Sex Still Sells [00:40] The most popular people on the internet still use sex to sell. [00:56] We’re still at a place in marketing, where sex sells. [01:24] When you see Trump...

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton o...

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients. [01:13] Once blogging became a thing, he decided to use it to gene...

In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  How First Mover Advantage Can Kill Your Business [00:50] Coca-Cola is the beverage king. They are the first mover. [01:11] The first mover advantage helped Coke become the dominant brand. [01:26] Peter Thiel has a concept that...

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy [00:55] Daily, Eric’s team is focused on retaining clients (services and sales). [01:15] He personally wants to remove himself from the business almost entirely. [01:38] What is working i...

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of HubSpot's Marketing [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”. [01:00] HubSpot’s marketing is so good, because they aggressively use cont...

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales [00:40] Add pop-ups to your site! [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this. [00:52] From there, you just try to d...

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them. [01:03] Eric has about 40 tools in his marketing stack, which i...