Marketing School - Digital Marketing and Online Marketing Tips

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Really Work? [00:40] In podcasts, there are always ads in the middle of the show. [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end. [01:35] Eric was looking...

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site [00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections. [01:23] If you don’...

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much. [01:10] Everyone pays for more and more software solu...

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies [00:42] A lot of the things big companies do, don’t make sense. [00:55] Companies like Slack have the high valuation. [01:13] They ran a...

In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Repeat Your Message Over and Over Again [00:48] They repeat messages over and over, because people won’t absorb your message the first time they read it. [01:07] Tony Robbins uses the same technique. [01:45] If you kee...

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses. [01:25] He figured he could build more usa...

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments [00:35] Neil likes to use Trello to manage his marketing experiments. [00:45] Everyone puts their ideas on the board and then they pick the best...

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal [00:45] Growing up, Eric played a game called “EverQuest”. [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tou...

In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018 [00:48] Neil loves Billy Gene’s videos. [01:22] Neil thought his “Wolf of Wall Street” themed video was so effective. [01:50] Eric prefers Grant Cardone. [02:25] Eric once...

In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR [00:40] Clickfunnels is a SAS Product that is a monthly subscription service. [01:00] They claim you can use their product to do everything you need to build a site and prom...

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should [00:42] Branding is the one thing in which most business do not invest. [01:05] Big corporations are smart enough to spend big bucks...

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using [00:36] Alex Becker teaches a course and has marketing automation software. [00:59] He uses the webinar to sell his software and other courses. [01:18] Eric used to partne...

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google [00:35] People like using web addresses that stick to the format “blog.domain.com” [01:08] Eric and Neil believe this is a mistake. [01:25] When Eric’s past companies switched fr...

In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Need to Switch Email Service Providers [00:38] Neil ended up switching because deliverability sucks after a while. [00:50] Neil has been having good luck with ConvertKit. [01:15] They make sure that the emails...

In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates Them [00:45] Eric likes that he can connect with distant acquaintances and friends. [01:05] It gives you the chance to deepen connections. [01:30] Neil hat...

In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Suck at Instagram (and You Should To) [00:45] Neil only has one image uploaded at this point. [01:05] The cool part about  Instagram is that it gives you a window into other people’s lives. [01:30]...

In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Hack You've Never Optimized For [00:40]  No one is focusing on site speed, which is important. Hosting deeply affects your rankings. [00:55] Google has a mobile-first index, which means fast sites will...

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message. [00:55] This is a way to build up Messenger subscribers. [01:07]...

In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What Happens When You Buy Links [00:35] When Eric was first doing SEO, he would peruse black hat forums. [00:47] Wicked Fire has a lot of offers for paid tools. [01:01] Eric would buy links for sites and his sites would sho...

In episode #700, Eric and Neil discuss the blue check mark and what it means. Tune in to hear how you can become a verified user on social media. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get a Blue Checkmark on Social Media [00:35] The blue check mark means that you are “verified”. [01:05] On Twitter, there is a form where you can submit your name and argue why you should be verified...

In episode #699, Eric and Neil count out productivity hacks. Tune in to hear the seven things you should be doing to enhance your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Productivity Hacks For Marketers [00:32] #1: Build checklists. [00:45] Eric’s team has a blogging checklist for all the writers they employ. [01:05] Checklists help you standardize processes. [01:12] #2: Use “If...

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either) [00:36] Neil used to blog seven times per day as an experiment. [00:55] It got him a ton of traffic, but he burnt out working at that pace. [01:15] HubSpot get...

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School [00:42] Eric and Neil enjoy doing this podcast. [01:15] They struggled with quality and methods at first, but eventually found their stride. [01:21] Now, t...

In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google [00:35] Facebook and Google are the two largest platforms out there. [01:05] There are still so many different advertising platforms you can use...

In episode #695, Eric and Neil discuss why you should work for someone else before you start your own company. Tune in to hear why you should learn the ropes from someone else. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Shouldn't be an Entrepreneur First, You Should be an Employee [00:38] Neil hasn’t been an employee since he was 18 or 19 when he worked at Hollywood Video. [01:02] Eric fo...