Marketing Root Work Podcast

Send us Fan Mail There is a crazy myth in marketing world that the minute you launch a new product or service it will take off like gangbusters. This is a myth. It is B.S. It take time and experimentation to create sales momentum. It takes time to gain visibility and it takes time and creativity to come up with a compelling offer. This is the nature of selling things to human beings. Relationships...

Send us Fan Mail Ah money! You can't have a business without it and money tends to be an especially fraught issue for women. Even for women who are very successful entrepreneurs and business owners. In this episode, Laura offers her practical, compassionate perspective on how she helps and empowers women around asking for, earning, and having money. If you find the Marketing Root Work podcast...

Send us Fan Mail You have a wonderful service or creation and you do your best to create marketing that speaks clearly to your right-fit people. Yet, not many people taking you up on your offer. What's going on? Here's one reason your offers may not be getting to "yes." If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change th...

Send us Fan Mail When you are a heart-centered, mission-focused business owner who wants to make a positive difference, your first impulse is usually to share your solution. You want people to know "Hey, I can help you!" Unfortunately when you lead with your solution people tend not to keep reading. Here's why and here's what to do instead. If you find the Marketing Root Work p...

Send us Fan Mail In our carefully curated, influencer-centric media world, people are hungry for being with "real" human beings. This shows up in our business relationships as well. Although it may feel challenging, your right-fit customers and clients really DO want to experience the "real" you. Your character assets AND liabilities are what make your mojo.  When you show up f...

Send us Fan Mail Just about everyone in the marketing world says, "Yes, absolutely!" But I disagree especially when you are the one showing up to promote and talk about your business. Here's why. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that...

Send us Fan Mail If you're a mission-focused, heart-centered person like me sales is not your favorite part of having a business. You may like the relational part of business, nurturing relationships but asking for money, ugh. We don't have to be sleazy hard-driving salespeople but we do need to find a way to make peace with the idea of sales and the sales process. If you find the Market...

Send us Fan Mail One of my favorite marketing ideas is to find ways to package your magic so that your right-fit clients and customers can benefit from what from your work and the unique style you bring to your work. All of us a vast amount of knowledge and expertise and each of us has a very unique way of expressing this and helping others. A great content product is one in which your ideal peopl...

Send us Fan Mail Here's what this episode is not: I am not going to try to convince you to believe your way out of your situation. Nor am I going to suggest a million daily affirmations will enable you to manifest what you want. I'm am going to share a very practical way to articulate your problem in a way that empowers you rather than leaves you feeling stuck and doomed. This process he...

Send us Fan Mail I spent much of my adult life trying to feel better about myself. To feel like, yes, I mattered and could make a difference using my gifts. But not matter what I tried from Course in Miracles to The Law of Attraction, nothing really shifted. Yes, my mind was all in and really wanted what was promised in these programs. My body was not buying it and until our bodies go along with t...

Send us Fan Mail One of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail. It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person....

Send us Fan Mail Small businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value. Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire! In t...

Send us Fan Mail There are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible. To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless...

Send us Fan Mail Becky Lyter McCleery has been creating and hosting summits for years. As a marketer I love how Becky's summits offer lots of visibility for experts, visibility for her own business, and value for the audience. I love when marketing creates visibility and value for everyone involved. Her summits are a win for all everyone involved. Summit speakers share valuable tips and advic...

Send us Fan Mail When you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes. This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response. This means we, business owners, need to send reminders. Reminders increa...

Send us Fan Mail In this podcast I talk with Reme Mancera,  a strategist who specializes in helping her clients create "Personal Brand Stories." In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then hel...

Send us Fan Mail We all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business. My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and...

Send us Fan Mail To become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to...

Send us Fan Mail In the world of entrepreneurs it's common to hear the advice "suck it up" and you'll be glad you did when you're making all that money, enjoying fame, etc. But is that true? Do we really have to do things that feel out of alignment with who we are to create what we want? Here's my experience and what I've learned. If you find the Marketing Root W...

Send us Fan Mail There is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective...

Send us Fan Mail We tend to think of our inner critic as a kind of "touch love" coach who just wants us to be our best self. But after having a little chat with my own inner critic I learned that, no, what she really wants is to keep me safe as a respected member of the tribe. So how do we help this fierce mama bear back down so we can move forward? If you find the Marketing Root Work po...

Send us Fan Mail It feels really good to refer people to someone who does good work. Really! People love to send referrals. However, it's quite possible you could be making it a lot easier for people to send clients and customers. In this episode I explain the mistake many of us make in our marketing and what we can do to make ourselves a lot more referable. If you find the Marketing Root Wor...

Send us Fan Mail When it comes to doing the things that make our creations more visible in the world, there is no greater obstacle than ourselves. Specifically those gremlins who live in us who want to keep us safe and invisible. How do we get our shadow gremlins to back down and give us some breathing room? In this episode I share a real example of what I do to address my shadow gremlins. If you...