Marketing Root Work Podcast

Send us Fan Mail If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail The relationship between women and money continues to be a very live topic for me because, hmm, I’m a woman and a business owner and I continue to have a prickly relationship with earning and having money. That’s why I invited Nicole Jones to be this week’s interview.  Nicole Jones is a licensed counselor who helps intelligent accomplished women create productive, prosperous relat...

Send us Fan Mail If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going. There’s just one problem with willpower: when we use it to gut through difficult situations, we inevitably pay a very high price. Here's a better way to tackle those chall...

Send us Fan Mail Mike DeJong is a little different from the guests I typically speak with. Mike got his start as a franchise owner and he was so successful, he found himself in a coaching role supporting other franchise owners seeking his advice. What I especially appreciate about Mike is his approach to creating a successful business. Whether you’re getting started as a franchise owner or buildin...

Send us Fan Mail You might think your biggest marketing mistake is that you need to post more on social media. Or perhaps you're worried that you aren't finding enough opportunities to be a podcast guest. Not to say these aren't marketing issues. They are. But one of the biggest marketing mistakes I see small business owners make is what they focus their marketing message on. It&apo...

Send us Fan Mail Can you have a business that's fun  and profitable? Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses. Visit Wendy's website to learn more about her and her services. WendyMuzzy.com . If you find the Marketing Root Work podcast valuable, please become a subscr...

Send us Fan Mail Something I often hear from the people I work with is "how do I find my people?" What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?" Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especiall...

Send us Fan Mail Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy. Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially b...

Send us Fan Mail I rarely smile or laugh when I read most business marketing but when I do, I remember the company. And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing. The quality of delight, when done well, gives your marketing an edge. Epi...

Send us Fan Mail Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me. And yet, there are times when a community which once served us no longer fits. This can feel so painful!...

Send us Fan Mail If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly. What do you do?! I share a super awkward situation which (thanks to good advice) I was able to repair. If you find the Marketing Root Work podcast valuable, please be...

Send us Fan Mail Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors? Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework.  Connect w...

Send us Fan Mail There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client.  This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients.  When you share successes, testimonials, et...

Send us Fan Mail Dear hoomans Do you know who the best marketers are? Cats!! We own the Internet and today your lucky because we will tell you some of our secrets! Love  Mako, Lily, and Joey If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many peo...

Send us Fan Mail Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work.  Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, no one would hire me. Ever. The good news is I've come up with a different perspective on how to talk about my prices which I'm sharing in t...

Send us Fan Mail Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me. For one thing, I like drinking wine and talking with the owner of a winery was irresistible. The other reason I wanted to talk with Maddison is the success story she shares. In particular, the way in which she...

Send us Fan Mail Have you ever had this experience? You have a great program idea. People have even said "that's a great idea!" You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take. And yet, nada, bupkis. That awful void in which no one (or very few people) show any interest. What did you do wrong? Actually, it's not what y...

Send us Fan Mail Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients. And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in order to have a video your audience finds engaging! Erika Jones of Intelligent Octopus knows all about taking messy raw video files and turning th...

Send us Fan Mail Something a lot of heart-led service providers complain about is how complex marketing is.  They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely everything. They need a website, and content, and an active social media profile, and videos and podcasts. Whew!  Marketing gets a lot easier wh...

Send us Fan Mail There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information. It’s a seductive promise: learn more and you’ll have more money and success. It’s especially seductive if your success is based primarily on your reputation as an expert or your mastery of a particular skill. I’ve f...

Send us Fan Mail If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action. In my our conversation with author and entrepreneur Judi Harrington, Judi shares lots of practical advice for turning dry, technical content into persuasive writing that your audi...

Send us Fan Mail If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you. But ... The evidence says, yes, actually, people value my awkwardness. Why? Because my devoted fans say that they like how authentic I am. They feel they have permission to be their messy human selves with me and that's such a relief in business situations! Here&...

Send us Fan Mail I’m a big fan of Deidre Woollard, Substack author of The Money Library .  It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she navigates the very human tension between capitalism and what it means to be a thinking, caring human being. As the owner of a small business I am constantly navigating the uncomfortable middle ground...

Send us Fan Mail I don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers they received unless there was a clear benefit. When I get an email offer or read an offer online and the offer is filled with...

Send us Fan Mail In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels .  Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice. Barb's website: https:...