Marketing Root Work Podcast

Send us Fan Mail As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message! It's not enough to be different. You need to be distinctive: different in a way your people care about. In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutte...

Send us Fan Mail There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc. All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to...

Send us Fan Mail When it comes to word of mouth marketing and referrals, one of most common questions people have is:  How do I keep in touch with people in a way that doesn’t feel icky and transactional ? To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and...

Send us Fan Mail I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win. In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter. If you find...

Send us Fan Mail I do not believe AI will put all content creators out of business. However, lot of content creators are stressed out because they’re worried about being replaced. As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers. The delicious irony is when we are more cautious, our content become a lot...

Send us Fan Mail A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients. And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals. There are good reasons people avoid word of mouth market...

Send us Fan Mail Like a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time.   The problem was, their amazing method worked for people like them, people who loved to sell and promote themselves. I would say what works for dogs (people who love to sell) doesn't work for cats (people w...

Send us Fan Mail If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable. This is one of the biggest concerns I hear from the people I work with. And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?&q...

Send us Fan Mail It's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important. Here is how I handle (or avoid mishandling) inevitable conflicts and misunderstandings in a way that is in integrity for me and my busines...

Send us Fan Mail There are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench. One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the person's email address. I don't mind the idea behind the term, lead magnet. It's a great way to begin cultivating...

Send us Fan Mail Today I’m sharing a recent talk I gave to a community of women business owners. Topics I cover are: What makes word of mouth marketing so powerful. Why we don’t get as many referrals as we expect (when we know we have devoted fans) The six steps you need to put into place to open your flow of right-fit referrals The reason we don’t pay people to send us referrals (and what to do i...

Send us Fan Mail Yes, you can find marketing activities you actually enjoy and create great results. Here's my story of how I stopped doing marketing I hated to marketing I genuinely love. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many...

Send us Fan Mail Our culture tells us our success is all about pushing and striving. It's all on us and our individual effort. But this ignores the incredibly powerful effects that our environments have on us. Humans beings are highly sensitive and quickly adapt to the environments that surround us. Why not design your environments so they bring out the very best in your and in your business?...

Send us Fan Mail I know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types. And I know, it can be hard to choose and define a niche when your niche is based largely on intangibles such as a person's beliefs or values. Nonetheless, it's important you take steps to choose be...

Send us Fan Mail Despite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly. In fact, I’d argue that if you are offering deeply personal services to help and heal people they need what you offer even more . If you find the Marketing Root Work podcast...

Send us Fan Mail If you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer. The online marketplace is cluttered and crazy. People who love to self-promote and deep-pocket corporations tend to get the most attention. Which is why (surprise, surprise) I encourage you to leave social media and Internet surfi...

Send us Fan Mail When you think of public speaking what comes to mind? Maybe you think of motivational speakers who are killing it with massive audiences. My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of what is possible in public speaking. In fact, Jenn told me anyone who is interested can absolutely succeed as a public speaker. The trick is getting clea...

Send us Fan Mail 99% of the advice we hear is to endorse our strengths. That our strengths are business assets. However I'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset. I promise I'll make it all clear in today's podcast :-) If you find the Marketing Root Work podcast valuable, please become a subscriber!  M...

Send us Fan Mail It's easy to get caught up in wanting to write in a certain "way." The way you think writers are "supposed" to write. Seriously, the world does not need more bland, over processed writing. AI is already doing an excellent job pumping lots of boring but useful information into the world. The world, in particular, your ideal clients, customers, and followers...

Send us Fan Mail Our "mojo" is what makes us distinct from the many other folks who offer similar products and services. AND it can be challenging to find words that capture the essence of our mojo. Which is why I'm a big fan of creating mojo products that capture not only what we do but the unique way in which we do our work! Here are my thoughts and some tips for packaging your mo...

Send us Fan Mail Most of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special. If you are a heart-centered business owner this is not your problem You ARE special! Your marketing needs to communicate what make you distinctive to your ideal clients. You want to clearly tell them...

Send us Fan Mail How often does another person say to you "I appreciate you"? Probably not very often. It's not because people don't appreciate you. It's because in our relentlessly results-oriented culture, we rarely take a moment to pause and remember the people who are making a profound, positive difference in our lives. After my dad died I decided I needed to tell as m...

Send us Fan Mail There are so many resources available telling us exactly what we need to do to have a successful business. And yet, there remains a very large gap between what most of us aspire to and where we actually are. In my experience, I first need to tend to my own stuff, to do my root work. Until I do, I can work my butt off and still may be doing the wrong things or if I'm doing the...

Send us Fan Mail As human beings we long to belong and be approved of by our peers.  However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the territory. In 2025 I encourage you to take be your authentic self even though it may not feel comfortable. This is how you will attract your right fit p...

Send us Fan Mail Everyone loves when referrals work out but sometimes they don't. Here's what I learned as a client when a referral didn't go well. And how what i learned applies now as a business owner interested in making sure when I'm the one being referred that every goes well for all parties involved. If you find the Marketing Root Work podcast valuable, please become a su...