Marketing Over Coffee

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion  and  Stonehill College Activision Blizzard King - $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising...

In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors:   Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Custom...

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors:   The Mailworks  and Dash Hudson Llama 2 Long AI can see - The Large MultiModal Models are here - Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 - 8:28 The Mailworks – Get the high ROI only...

In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors:   The Mailworks  and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we...

In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors:   The Mailworks  and  LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less - 63% to spend...

In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors:   Notion and   LinkedIn Talking with Brianne Baggeta , President and CEO and Sarah Hodges , Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail,...

In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors:   The Mailworks  and  LinkedIn First reports of GA3 data zeroing out Google Signals - Where'd your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can...

In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working t...

In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you're listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio - If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at this price point Rode Soundboards - The Duo, Rodecaster Pro II , Streamer X Noisega...

In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business builder Going through the hybrid publishing model Saying too much goes...

In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn  –  We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for you...

In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update - Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn  –  We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free...

In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What's the best job you ever had? Emotional Enrollment As society becomes privledged, working at a sp...

In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors: Bloomreach  and Miro Lost and Founder - the book, and the previous interview Other books: Traction , No Hard Feelings SparkToro - Getting data to you that should be yours Chill Work How the change to Meta discussion has gutted Twitter 11:05 Join us August 24-...

Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here - 100M in 5 days. Portability of the social graph in action Meta's track record working against it? Building their internal network graph? EU rulings against Facebook and Google 7:08 - 8:40 LinkedIn  –  We've...

In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks and HelloFresh We thought the cage match was news but it's all about Threads! Flights - Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains - Amtrak Acela Quiet Car, Europe and Asia get trains right 9:07 - 10:26...

In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters , on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why s...

In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates - 175 new metrics for your GA data The Analytics for Marketers Slack Group Automatic Ads are the future Facebook Voicegen and Musicgen 6:52 The Mailworks - Ge...

In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast - Pokemon, Magic the Gathering, D&D Riding the Pokemon rocket to $1B a month and 3rd Editio...

In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We're Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality - blend digital content with physical space No hand controllers, hand and eye navigat...

In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn  and  HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What's happened since we talked to her last about Growth IQ (translated into 11 languages around the worl...

In this Marketing Over Coffee: Learn about AI and the Writer's Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer's Strike Who is Borg Baby Boimler? Plannuh acquired - Peter Mahoney interview Linda Yaccarino announced that she was leaving her role as chairman of global advertising and p...

In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn  and  HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a good person Optimistic Nihilism What do people wish they had done? Embr...

In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and Co-Founder of Boompop Having a longitudinal friend group Starting in vir...

In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI - AutoGPT, Baby AGI Augmented Intelligence - using large language models to make yourself smarter Scott Brinker's 2023 Martech Landscape 7:29 - 8:55 LinkedIn  –  We've got a special offer for Market...