john@themshow.com (John Wall and Christopher Penn)

Marketing Over Coffee

Business EN ↓ 783 episodes

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Author

john@themshow.com (John Wall and Christopher Penn)

Category

Business

Podcast website

www.marketingovercoffee.com

Latest episode

Jul 10, 2026

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Episodes

MarketingProfs B2B Pre-Show 08.11.2024

In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact - Running on Anthropic Claude 8:15 - 9:00 Wix Studio is the web platform that gives agencies...

Rise of the Agents 01.11.2024

In this Marketing Over Coffee: Now with more WP Feuds, AI Detectors and Lower Decks Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite WordPress vs. WPEngine feud Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents AI detectors are all garbage 14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end...

This is Strategy with Seth Godin 25.10.2024

In this Marketing Over Coffee: Author of 21 Best Selling books in 36 langugages talks with John Wall about Strategy Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio The new book is This Is Strategy Field Testing it through videos on Purple. Space (that are now a course on Udemy) Why feedback is often just lies The strategies behind the book itself - including the game of...

Ravi Pratap on the State of QR Codes 18.10.2024

In this Marketing Over Coffee: Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio Starting out in NYC at Morgan Stanley, and off to DC 7:45 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop an...

Say What They Can't Unhear 11.10.2024

In this Marketing Over Coffee: Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio The new book: Say What They Can't Unhear Interview on the previous book: Find Your Red Thread Driving action in marketing, sales, and leadership communication is...

AI Voice Chat, Agents, and Cannoli 04.10.2024

In this Marketing Over Coffee: Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Open AI text to chat Voice Interface now available Voice as the next big interface Virtual focus groups by training models on your Ideal Customer Profile Try out Advanced Voice Mode in ChatGPT to start Andy C...

Nataly Kelly, CMO of Zappi on Consumer Insights 27.09.2024

In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then becoming and interpreter CSA Research, SmartLane Opening...

Marketing AI Conference Wrap Up, Reddit, and Cobra Kai! 20.09.2024

In this Marketing Over Coffee: Now with more trip reporting, smart speakers, and Boston Accents! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The exceptional glory of "With Special Guest" Post MAICON trip report Headphone demos on the expo floor 8:14 - 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop...

Catching up with Mignon Fogarty, The Grammar Girl! 13.09.2024

In this Marketing Over Coffee: Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting! Direct Link to File Brought to you by our sponsors: Wix Studio and Keeper 18 years of Grammar Girl! Quick and Dirty Tips Network Site Getting the network going right at the start Signing with MacMillian to get it all going Getting Oprah's attention 8:37 - 9:19 - Wix Studio is th...

RAG, Politics, Dual GPS, and Road Trips! 06.09.2024

In this Marketing Over Coffee: Now with less gall bladder and more random... Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 - 10:40 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design,...

Hands On Using an LLM for Storytelling 30.08.2024

In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to watch the video on YouTube Ron Ploof's StoryHow Pitch Deck NetSuite is the number one cloud financial system,...

Skip Week and Something New! 21.08.2024

In this Marketing Over Coffee: It's our week off but I wanted to talk with you about my new project! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn , on Threads , or our contact form. NetSuite is the number one cloud financial system, bringing accou...

Email Vendors, Google Pixel 9, and How To Get Huge on TikTok 15.08.2024

In this Marketing Over Coffee: Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Are all email service providers horrible? Mautic, MailChimp, Ghost, AWeber Google Pixel 9 8:20 - 9:50 NetSuite is the number one cloud financial system, bringing accounting, financial mana...

Katie Robbert on Ideal Customer Profiles, The 5Ps, and more! 09.08.2024

In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview.... Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a change management focus 10:26 - Wix Studio is the web platform that gives agenci...

Olympics, Running Your Own AI, and Planning for AI Search 01.08.2024

In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public - what it takes for you to run it yourself 7:07 - 7:54 Wix Studio is the web platform that gives agencies an...

Ryan Holiday on Growth Hacking - From the MoC Archives 25.07.2024

In this Marketing Over Coffee: Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books! Direct Link to File We put this episode together as part of some exclusive content, the feedback was so positive we've decided to put it in the feed for everyone! You can still check out Growth Hacking here and Trust Me, I'm Lying! Thanks as always to our spon...

Expiring Email, The Future of GA4, Dynamic Pricing and Bird by Bird 18.07.2024

In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John's running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of - Expiring email? Unsubscribe prompt after 30 days The future of GA4 7:22 - 8:13 Wix Studio is the web platform that gives agencies and enterpr...

Alix McAlpine with the Inside Story on GIPHY! 15.07.2024

In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.'s Eye Roll Gif versus Jif? (It's all good, but the company is not Jiffy) They did the Peanut Butter Jar Neil Patrick Harris for Buble GIPHY Stickers The first GIF creative agency 7:25...

CDP Functions, AI Creatives, Reddit and The Acolyte! 03.07.2024

In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform - a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing up in Google Office and Email Google stopping continuous scroll 7:18 - 8:47...

Crystal Carter on SEO, Multiple Site Management, Wix Studio and More! 21.06.2024

In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly...

The Future of Onboard AI and The World's Best Water Bottle 14.06.2024

In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! iPhone mirro...

Kasi Bruno with The Inside Story of Gen Z Parents 06.06.2024

In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay for value that aligns with their principles, and they love store brands 65% of Gen Z Dads doing the gr...

How Google Works, Building Your Virtual Team, and Taking Better Pictures 30.05.2024

In this Marketing Over Coffee: Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis Using Gemini to decode it! Keeping in mi...

PESO Update From Its Creator Gini Dietrich! 24.05.2024

In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web pla...

Google AI Answers, Synthetic Data, and M4 Chips! 16.05.2024

In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ - Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disavow link will probably go away. Gone from bing bec...

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