Marketing Over Coffee

In this Marketing Over Coffee: Learn about Google AMP, Oculus, the Latest Gear and more! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks CMO Summit, the pendulum of analytics and attribution Taking Oculus for a test run, Fox Sports App LinkedIn's Economic Graph, and adding Bing to the mix We want to thank Freshbooks for their support of MoC, if you dread that day of the...

In this Marketing Over Coffee: Learn about Whitelisting, Brand Safety and Advertising in Apps Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Marc is CEO of Trust Metrics , is an advisor at ERA and has been with TechStars and 500 Startups. Prior to Trust Metrics he was SVP of Business Development at About.com The Brand Safety Space - getting from 50 million domains down...

In this Marketing Over Coffee: Learn about Amazon Reinvent, the State of Web Design and 2017 Trends! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Amazon AWS and Reinvent: AI, Snowplow, Recognition, Polytext to Speech, and Lex rolled out IBM vs. Google. vs. Amazon Black Friday eCommerce Seven upcoming trends for 2017: Screenless search marketing (nobody listens to numb...

In this Marketing Over Coffee: Bill Green, Angela Natividad and Darryl Ohrt stop by to tell us about their book Generation Creation mtlb luckthelady darylohrt Direct Link to File   Brought to you by our sponsors: Affinio and Freshbooks They are all part of AdVerve Angela links: eSports focused agency called Hurrah, AdWeek Where did the book come from? How do creatives dress and how do the sell? If...

In this Marketing Over Coffee: Chris fills us in on the latest developments in AI from IBM's World of Watson Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris back from World of Watson Watson Comparing a Human Genome against 200k Journals in 10 minutes Watson learns perfectly from its mistakes We've been using Affinio to analyze the MoC audience and this week's Affin...

In this Marketing Over Coffee: Learn about the Election, Hubspot's Inbound Event and the State of Social! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Failing Models for Polls and Margin of Error Lesson The importance of tuning the model on Stack and Flow State of Social Q3 2016: Twitter's Fight to Survive John Blue sends link on Macedonia getting paid on political mi...

In this Marketing Over Coffee: Learn about managing millions of visits and tens of thousands of leads Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks The Bitly Enterprise platform - track and engage over all channels and devices. 2B clicks a month across all channels Tracking not only your own content shares but when your content is shared by others Tie into other packag...

In this Marketing Over Coffee: Learn about Spectacle, Frame Rates and the Vomitmobile! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Tim Street, Vice President at Authentic, prior to that Vice President of Influence at Podtrac We last talked with him about French Maid TV Last year Tim Connected us with Ted Shilowitz who told us about the future of cinema IAB and the Po...

In this Marketing Over Coffee: Sean Zinsmeister reports back from San Francisco! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks What does a Moscone Sold Out look like? Quip was more front and center than Einstein "Where's the Market Going" versus "What's Available Today?" We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you n...

In this Marketing Over Coffee: Learn about Google Suite, Monage and Clowns! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris covers all the updates to Google Products: Tag Manager, Analytics, AdWords, Optimize, Sheets, Big Query and Data Studio I got an invite for Google Optimize, 20 new integrations in Tag Manager . The End of Penguin! , Google AMP Update We want t...

In this Marketing Over Coffee: A special interview with author Justin Mares, author of Traction! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Go back to the first interview with Gabriel , and here's the 2nd interview with even more traction! Failure and Success in college ventures Exceptional ultimately acquired by Rackspace Kettle and Fire - Bone broth product We wan...

In this Marketing Over Coffee: Learn about his book Hacking Marketing , The MarTech Conference, and the Chief Marketing Technologist Blog! Direct Link to File Brought to you by our sponsors: Infer and Breather Scott Brinker started chiefmartec.com in 2008 Everything changes in 2014 Now Grown into the Martech Conference Why the explosion from 2012-2014? Infer has done it again. First it was hassle...

In this Marketing Over Coffee: Learn about new phones, Google Tag Manager, Audio Only Content and More! Direct Link to File Brought to you by our sponsors: Infer and Breather Apple Announcements - iPhone 7 Plus with Bokeh. And Frankenphone! Google Tag manager gaining on Tealium and Adobe Tag Manager How not to skew Google Analytics Google Filtering Local Results Infer has done it again. First it w...

In this Marketing Over Coffee: David talks about the new edition of his book, The New Rules of Sales and Service Direct Link to File Brought to you by our sponsors: Infer and Breather Let's recap - New Rules of Marketing and PR, later, New Rules of Sales and Service Why the transition to sales? Livestreaming video as the next frontier Infer has done it again. First it was hassle free by demonstrat...

In this Marketing Over Coffee: Learn about Pop-upaggeddon, Data Clustering and Programmatic Header Bidding! Direct Link to File Brought to you by our sponsors: Infer and Breather Tableau 10 data clustering Pop-upaggeddon - Popups getting the hammer Google AutoTrack Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would wor...

In this Marketing Over Coffee: Learn about how Artificial Intelligence and Machine Learning will Transform Marketing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Not the normal news episode... Machine Learning Behind the Scenes The big 4 major players The marketing opportunities - #1 - SuperReader and matching tone of voice Infer has done it again. First it was hassle free...

In this Marketing Over Coffee: Lori tells us about the career path to VP of Corporate Culture and Life at a Worldwide Agency Direct Link to File Brought to you by our sponsors: Infer and TopTal Lori Magno has been a production manager for film, a litigation assistant, worked for the Governor of Massachusetts, and is now the Vice President of Corporate Culture at Digitas. Starting at the Age of Con...

In this Marketing Over Coffee: Learn about all the social networks, acquisitions and conference housing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Chris is back in the office, he read Value Based Fees and Trust Me, I'm Lying The vacation content recycling marketing experiment results Infer has done it again. First it was hassle free by demonstrating the system - showing...

In this Marketing Over Coffee: A Special Interview with Hubspot CMO Kipp Bodnar Direct Link to File Brought to you by our sponsors: Infer and TopTal Kipp Bodnar is the CMO of Hubspot, the company best known for making Inbound a household word for anyone involved with marketing. His book " The B2B Social Media Book " was published by Wiley and written with co-author, and past guest Jeffrey Cohen. H...

In this Marketing Over Coffee: Learn about Pokemon v. Ingress Direct Link to File Brought to you by our sponsors: Infer and TopTal Pokemon Eats the World Prisma, new king of the photo filters B2B goal values in Google Analytics , Chris' tag checker , and Google Data Studio Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer w...

In this Marketing Over Coffee: One of our most popular guests is back to talk to us from Sales Machine 2016! Direct Link to File Brought to you by our sponsors: Infer and TopTal Check out the previous two interviews first if you can: Start With Why and Leaders Eat Last Alec Baldwin was talking to Jerry Seinfeld... Freestyling on Finite and Infinite Games at Sales Machine 2016 The Infinite Game Pla...

In this Marketing Over Coffee: This week we chat with author Kate Edwards about her book: "Hello! And Every Little Thing That Matters" Direct Link to File Brought to you by our sponsors: Infer and TopTal What's the big idea, behind the book? The connection of cleanliness to service Are service oriented people born or taught? The importance of team to culture and scaling This offer is only for MoC...

In this Marketing Over Coffee: Learn about Data Studio, Duplicate Content, and the Gear Report Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Thank you listeners for making us #1 on Inc. Google Analytics Data Studio Facebook dialing down publishers, dialing up family and friends Last week with Seth Godin at Sales Machine (Simon Sinek coming up next)! This offer is onl...

In this Marketing Over Coffee: Learn about Getting People Enrolled, altMBA and Free Range Kids Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Not here to talk about the latest book (but it is on the 5th Printing) Keynoting at Sales Machine - Getting more human than machine, getting people enrolled in the process This offer is only for MoC listeners - if you go to www....

In this Marketing Over Coffee: Learn about Snapchat for Business, Our Children's Special, and Prescriptive Marketing Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Chris' Tour "Great White North 2016" Business Case for Snapchat VZ offers $3B for Yahoo Future of Soc Med Analytics The Chewbacca Video This offer is only for MoC listeners - if you go to www.infer.com/moc...