Marketing Over Coffee

In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File Brought to you by our sponsors LinkedIn and Swoogo The book: Eat Their Lunch What's the mindset and business accumen required to sell? "The Only Sales Guide You'll Ever Need"   Doing advisory and consultant work: "The Lost Art of Closing" The 4 Levels of Value...

In this Marketing Over Coffee: Learn about Superpowered Email, Two Camera Shoots, Podcast Transcripts, and more! Direct Link to File Brought to you by our sponsor: LinkedIn and Trust Insights Get the AI Transcription Goofs from The Marketing Over Coffee Playbook! Thanks to Kerry and Katie for April Fool's, and again to John Blue for manure management AMP for Email The Shopify/Mailchimp/Klaviyo tri...

In this Marketing Over Coffee: Learn about April Fool's, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more! Direct Link to File Brought to you by our sponsor LinkedIn Marketo Goes Collaborative Adding AI to ABM 7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place wh ere you can find over 575 million user...

In this Marketing Over Coffee: Learn about Influencers, Social Media Listening Tools, Heirarchical Ontology, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Get AI Goofs 2 now for free! Influencer Benchmark Report - Instagram 75x more powerful Cali Influencers in the Poppy Fields, and the hipsters that all look alike. Best social media listening tools: Agorapulse,...

In this Marketing Over Coffee: Learn about working with Taylor Swift, and Katie Couric, using PCM, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The book: One Million Followers by Brendan Kane Thinking beyond the United States Building Taylor Swift Brand Advocates Selling is not providing value 9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertise...

In this Marketing Over Coffee: Learn about Natural Language Generation and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn GPT2 - Pre-trained model not released Tracking FB without a pixel 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user account...

In this Marketing Over Coffee: Learn about Hamburgers, French Fries, Successful Restaurants, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page His instagram accounts on Burgers and Fries (FunWithFries) The explosion of new restaurants The bigge...

In this Marketing Over Coffee: Learn about AI Project Debater, LinkedIn Live Video and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn THINK wrap up - Watson Studio, Watson Machine Learning, Watson Open Scale How do you do AI? Bias in AI ahrefs - keyword explorer 3.0 7:41 Matthew Parks is this week's winner! We are giving away ahrefs accounts to one listener this week...

In this Marketing Over Coffee: Learn about AI, Pink Tax, Mansplaining, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn AI for Marketers 2nd Edition How do you know when you've hit digital transformation? Chris at THINK 8:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can...

In this Marketing Over Coffee: Learn about Creating Better Corporate Resources, Effective Rollouts, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Digital Transformation - it's not just a buzzword Campbell Brand Impact Leading with Questions...

In this Marketing Over Coffee: Learn about The Marketing Over Coffee Playbook, What's In It, Why You Have Got To Get One, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Right after talking branding last week - Gilette ad 5:33 We are giving a...

In this Marketing Over Coffee: Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs ! The Marketing Over Coffee Playbook NOW AVAILABLE Link to Stack and Flow Interview It's not about ROI - Return on Intent 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and gene...

In this Marketing Over Coffee: Learn about our Holiday Loot, Drones, Data Breaches, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Holiday Gear: Razor Kio Camera with Ring Light, Sennheiser HD-6XX from Massdrop 2019 Predictions from Trust Insights - Instagram is on fire, Influencers still on the rise 7:51 We are giving away ahrefs accounts to one listener this we...

In this Marketing Over Coffee: Learn about SEO, ahrefs, Backlinking and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! From the days of TemplateMonster in Mykolaiv, all the way to Singapore! The ahrefs YouTube channel 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can fin...

In this Marketing Over Coffee: Learn about 5G, WP5, Magnetic Planar, Scooters, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Tom's Guide with a great article on 5G 5G to cut the cable and make AR possible Facebook adds Search Results to inventory Amazon Paper Toy Catalog 7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier....

In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million...

In this Marketing Over Coffee: Learn about VIP Events, Prescriptive Marketing, James Patterson, CDPs and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Samuel Monie Shout Out! 2019 Predictions DRIVEN BY DATA Taylor Swift changes record labels 6:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the...

In this Marketing Over Coffee: Learn about Marketing, Empathy, Status and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Seth Godin is back with This Is Marketing Links to past Seth Interviews - The Purple Cow Stampede!! Marketers make change happen Everything is marketing Trust is even more important than permission - most marketers are burning trust like they a...

In this Marketing Over Coffee: Learn about Singles Day, Privacy, Offending People Who Aren't Your Customers and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Grab coffee with us at MarketingProfs B2B San Francisco - Talking Predictive, Gift for Listeners Singles Day Amazon Free Holiday Shipping Google Adwords 4 targets (so much for incognito mode) Even if you hi...

In this Marketing Over Coffee: Learn about Slogans, Metaphor the Power of Proverbs, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The Story How Pitch Deck Read This First - The Social Media Guide Griddlecakes Radio The New Book - The Proverb Effect Breaking storytelling down to the component pieces Adding an interesting story that includes linguistics The se...

In this Marketing Over Coffee: Learn about 2019 Planning, List Cleaning ad Dark Mode and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Planning for 2019 - How's your analytics? Your Data? Hey! We need 3,000 leads! Facebook Attribution 3:55 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage...

In this Marketing Over Coffee: Learn about Measuring Advertising, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business Measuring the impact of Healthcare advertising Is advertising health inurance to seniors predatory? 07:35 LinkedIn Marketing Solutions is how B2B Mar...

In this Marketing Over Coffee: Learn about Managing Duplicate Content, Foldable Phones, VR and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Facebook Data Breach - nobody cares Using social mining tools on political issues 04:47 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where y...

In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility , Hug Your Haters Daniel: Manipurated ! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the Doubletree Cookie - Spending money to do original research to verify Chees...

In this Marketing Over Coffee: Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Watson Studio gets a desktop edition IBM - Cloud Private for Data Specific data is not helping machine learning OSSIC headphone kickstarter swindle @NickChurick uses ahrefs to market ahrefs and still wants to win 7...