Cypress North

Marketing O'Clock - Digital Marketing News

Business EN ↓ 469 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

Author

Cypress North

Category

Business

Podcast website

marketingoclock.com

Latest episode

Jul 6, 2026

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Episodes

We Can’t (URL) Contain Our Excitement! URL Rules are Coming to PMax 08.09.2023

Google Ads Introduces URL Rules for PMax | We Can’t (URL) Contain Our Excitement! On this week’s episode of Marketing O’Clock, we have Exciting news for advertisers still sURLy about PMax final URL expansion. Plus, SGE rolls out the missing link within answers, a new Reddit tool uses machine learning to AId in keyword research, and Audience participation comes to Microsoft Ads Editor. Visit us at...

Best Digital Marketing News Show - The Episode 01.09.2023

Best Digital Marketing News Show - The Episode On this week’s episode of Marketing O’Clock, X breaks the political bandwagon with a lift on its political ad restrictions. Plus, LinkedIn is really stepping up its networking game – now they're 'linking in' your preferences for a feed. Also, now creators have a chance to 'strike' back with YouTube’s new policy violation rules. Vis...

Awww could've Guessed That Google Released The August 2023 Core Update 25.08.2023

Awww could've Guessed That Google Released The August 2023 Core Update #google #googleupdate On this week’s episode of Marketing O’Clock, Elon has some eXtensive updates coming to site links on the platform. Plus, we’ll have to SG-see what the latest updates do for Google’s Search Generative Experience. Also, what (hard) core update does Google have in store for this month? Visit us at - https...

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns 18.08.2023

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns #google On this week’s episode of Marketing O’Clock, move over advertisers, we’re uncovering (or discovering) the switch Google is making to Demand Gen. Plus, Google Ads is leaving Enhanced CPC in the dark – it's a shopping sunset. Also, an inAIccurate help assistant comes to Google Ads. Visit us at - https://marketing...

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences 11.08.2023

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences #google On this week’s episode of Marketing O’Clock, Google's FAQs got a makeover - and we’re asking all the 'how-tos' of this glow-up (or glow-down). Plus, tis’ the season! Google has several new features to get your ads decked out this holiday season. Also, did you hear? Meta is launching a new AI tool that...

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage 04.08.2023

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage #microsoft #google On this week’s episode of Marketing O’Clock, Microsoft Advertising is getting a MAXimum boost with their introduction of Performance Max ads. Plus, Google’s Search Generative Experience is no longer a ‘cite’ unseen, with citations coming to the search engine. Also, time to eXpand your advertising spend to X...

X Marks the Flock? Twitter Rebrands to X 28.07.2023

X Marks the Flock? Twitter Rebrands to X #twitter On this week’s episode of Marketing O’Clock, upgrade news everyone? Google makes DSA and GDA upgrades to P-Max available. Plus, an eXtraordinary new eXperiment at Twitter, as it ineXplicably changes its name and eXperience. Also, batter eur-UP - TikTok’s new ad transparency library is cool, but only for one continent. Visit us at - https://marketin...

Money, Money, Money Must Be Funny In a Twitter User’s World 21.07.2023

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we’ve never Meta platform trying to make video happen so hard, with new video features coming to Instagram and Facebook. Plus, surprise, surprise, if you are a Twitter creator, you Musk check your stripe account. --------------------------------...

Hangin’ On By A Thread Is Meta’s Latest Social Media Platform Here To Stay? 14.07.2023

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, move over, banks. The social media wars have us beggin for thread(s) - or not. Plus, Microsoft got the join, or d’ai message…new generative AI ad headlines and descriptions are rolling out. Also, You can now EXPLORE some massive ads...

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users 07.07.2023

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, hopes for a decent Twitter alternative are hanging by a thread. Plus, adder up! Google’s hittin a Brand slam of exclusions and restrictions. Also, the rate limit does...

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year 30.06.2023

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year #youtube #youtubealgorithm #youtubeai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Youtube’s latest project is being DUBBED awesome, by us. Plus, LinkedIn launches a new tool to creAIte drafts for your LinkedIn Posts. Al...

Just-in Fields - Looker Studio & GA Reporting Is Now Less Bearish 23.06.2023

Just in Fields Looker Studio & GA Reporting Is Now Less Bearish #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, looking to punch up your audio? Meta has a VOICEterous new AI project for you. Plus, are we field-ing the love yet? Looker Studio’s GA4 connector...

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products 16.06.2023

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products #reddit #redditads Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, (trade)mark your calendars for July 24th, changes are coming for advertisers on Google. Plus, get ready 2 b loved b2b marketers as LinkedI...

The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23 09.06.2023

The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23 #apple #applewwdc Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, the latest news from Microsoft didn’t exactly verify our excitement. Plus, Microsoft is launching UET insights, with some bUETiful new dashboards in you...

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience. 02.06.2023

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we cover all you need to know about Google’s Search Generative Experience. Whether that be what’s good under the hood, what bad, or what’s Goougly about the...

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 26.05.2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-...

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief 19.05.2023

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief #Twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, guess we’ll just have to NB-C if Twitter’s new CEO can repair their relationship with advertisers. Plus, it looks like ad blockers are feeling a bit blocked from Y...

Old McDonald Had a BARD, E I E Google I/O 12.05.2023

Old McDonald Had a BARD, E I E Google I/O Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publis...

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 05.05.2023

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Als...

Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets 28.04.2023

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last weekend. Plus, you better ‘check’ on what’s going on with Twitter and their verification badges. Also, YouTube’s newest ad unit...

It's Not Your iMAGInation | Google Announces New AI Search Engine 20.04.2023

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00...

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model 14.04.2023

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord...

No More Flying Blind. Musk Makes Twitter Algorithm Open Source 07.04.2023

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, n...

(Blue) Check Yourself Before You Wreck Yourself | Twitter Blue is Now Available Globally 31.03.2023

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over M...

The Good, the Bard, and the Ugly. Google’s AI Chatbot Has Arrived 24.03.2023

This week on Marketing O’Clock, free as a Bard! Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements. Intro - 00:00 NEWS - 6:08 Take of the Week - 15:49 ICYMI - 18:41 Lightning Round...

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