Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up,...

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search This week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioritization logic within Google Ads. Visit us at - htt...

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad. Thank you Optmyzr for sponsoring this week’s show! Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=ma...

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free tr...

Notes Test Discontinued This week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoc...

Platform change Defaults to Broad Match This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclo...

Google Ads Announces New Political Ad Policies This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-...

Search Query Updates This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketin...

Google Ads Removes Credit Card Payments This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O&#39...

Apple Intelligence Launches & Other Digital Marketing News This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing...

Google “Improves” AI Overviews This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extr...

This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O...

Google Marketing Live 2024 This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-...

Google I/O 2024 This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - htt...

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close. SAVE YOUR GA3 DATA - https://cypressnorth.com/soluti...

March 2024 Core Update Rollout Complete #googlecoreupdate #googleads #googleadsense This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/...

Chrome’s Third Party Cookie Phase Out Delayed Again This week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US? SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.mar...

Google AdSense New Ad Intents Formats This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week! SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ T...

Creators are Setting Up Shop With New YouTube Shopping Features This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation....

Comment Button In Google Results This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://su...

Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------...

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -----------------------------------------------------------------------------------------------------------------------------...

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -----------------------------------------------------------------------------------------------------------------------------...

Google Ads Will Pause Ad Groups With No Impressions SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------...

Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax. Search Partner Placement Exclusions This week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4. SAVE YOUR GA3 DATA - ht...