Marketing News Canada

The one where Darian chats with Seth about: His new book The Song of Significance Unique places to find inspiration The differences between leadership and management Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and...

The one where Ted chats with Panos from LearnWorlds about: How LearnWorlds is changing how companies learn online Using bootstrap marketing to grow a company to a global powerhouse servicing 130 countries AI disruption and what's next for learning and humanity The most unique online course offered on LearnWorlds! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com ....

The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about: Their journey getting involved with the Digital Marketing Industry The importance of putting yourself out there and learning from failure What they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for M...

The one where Ted chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about: How this project tells Indigenous stories differently than the past Tips for Marketing Researchers when working with Indigenous Communities Why this project is important on local, provincial and national levels Sign up for the Marketing News Canada e-newsletter at  www.mark...

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:   The Gustavson Brand Trust Index  How people develop trust in brands  What Saul expects to see for this year’s study  How brands can gain trust with their consumers Sign up for the Marketing News Canada e-newsletter at  www.marketingnews...

The one where Darian chats with Steven from eSupply Canada about: How Steven started eSupply Canada to drive revenue to the Indigenous community.  Qualities that leaders should have.  eSupply’s future development program that supports Indigenous youth.  What motivates Steven as a business owner.  Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer f...

The one where Darian chats with Shirley from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook.  The marketing textbook - it’s focus on sustainability and Canadian stories.  The trends and changes Shirley sees in marketing education.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewsca...

The one where Darian chats with Michael from Ipsos about: Michael’s beginning in political science studies and transition to market research  Surveying to understand consumer needs and decisions  How AI could change how we do market research Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you...

The one where Darian chats with Crystal from Wix about: What is SEO and Wix’s built-in tools and capabilities Crystal’s journey that led her to join Wix Crystal’s tips for speakers  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly c...

The one where Chris chats with Shawn from BDC about: Shawn’s career journey in communications  Actions BDC is taking to promote sustainability  Supporting Indigenous students in their education and work  BDC’s support of the mental health and wellbeing of entrepreneurs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada List...

The one where Darian chats with Sarah from Dentsu about: Advocating for journalism  Understanding the fundamentals of processing information in the brain  The lack of inclusivity and representation in data sets  The two sides of attention in media: negative and positive  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Li...

The one where Darian chats with Denise from Colleges and Institutes Canada about: Who Colleges and Institutes Canada (CICan) serves as an organization Denise’s origin story and how she ended cup at CICan The rise of micro-credentials Denise’s advice for students Being on the board of Palette Skills  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer...

The one where Chris chats with Shane from The Professional Sales Academy about: How Shane ended up becoming a sales professional  The differences between B2B selling and B2C selling Utilizing social selling  Misconceptions about being a sales professional  Shane’s advice for people wanting to get into B2B sales Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – S...

In this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum. Check out the video version of this chat here: https://www.youtube.com/watch?v=jiMzeKps4tc -- Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offe...

The one where Darian chats with Mike from Social Next about: The expansion of Social Next across Canada  Social Next’s online community.  The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can h...

The one where Darian chats with Annie from BDC about: What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneurs Annie’s career journey in communications and marketing.  The best ways to keep yourself up-to-date with the latest news and trends BDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open doors for entrepreneurs from underserved backgroun...

The one where Cheryl chats with Jeremy and Ben from Google about: What is programmatic media and trends they expect to see How CTV will change over the years Understanding users and their consumer behaviour and adapting to it How AI will bring a greater demand of jobs to the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing N...

The one where Ted chats with Corinna from Creative Fire about: Tips on building your career in another country The pros and cons of working between working for multinational companies, middle market companies, and running your own consultancy Working in an Indigenous communications company as an Ally How AI is changing the field of Communications What job Corinna took in during her "break" in Comm...

The one where Darian chats with Jake from LinkedIn about: Public-private partnerships in education The development of Lighthouse Labs Advocating for skills based hiring over hiring based on one’s network The use of LinkedIn Learning Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offer for Marketing News Canada Listeners Unbounce can help you easily buil...

Join us for a special episode as Jyll Saskin Gales hosts a panel of 2022’s Top PR, Marketing and Communications Professors and Instructors This year's panelists include: Ela Veresiu from York University Stephanie Koonar from Langara College  Kylie McMullan from Simon Fraser University, Vancouver Community College and Jelly Academy Angele Beausoleil from University of Toronto  Deanna Wampler from J...

The one where Darian chats with Scott from Omnae Technologies about: The origin of the name Omnae How Omnae Technologies supports businesses with their supply chain The benefits of partnering with Intuit Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and s...

The one where Darian interviews Julie from DAAC about: The policies surrounding tracking data and advertising practices.  The importance of questioning the ethics concerning consent about collecting sensitive data. What is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27 Sign up for the Marketing News Canada e-newsletter at www.marketing...

The one where Darian chats with Sabaa from Cossette about: Sabaa’s beginnings in marketing and the creative industry. The launch of the Toronto Raptors.  Representation and diversity in the industry.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and stic...

This episode is taken from a special conversation Darian had at the Cannexus23 Conference with JP Michel, who is the founder of SparkPath . SparkPath is a program that was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them. Join Darian and JP as they discuss how the current iteration of our education system can confuse and overwhelm stude...

The one where Darian chats with John from Charitable Impact about: What is Charitable Impact and how it impacts giving Encouraging year-round generosity (not just in December) The future goals and dreams of charitable giving How donations can benefit the donor indirectly Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offer for Marketing News Canada List...