Marketing News Canada

The one where Ted chats with Amanda from BC Egg about: Various tips for a Communications Professional in the Agricultural Industry What's changed and hasn't changed in the field of Communications over the last two decades What the farming community is doing to help in the fight against Climate Change Best way to catch a chicken safely (for you and the chicken) Sign up for the Marketing News Canada...

The one where Jyll chats with Mordy from Wix about: How Mordy started his career in SEO 10 years ago Staying up-to-date with changing trends by following the news The shortage of good content on the web  Improving Wix and rebranding it within the SEO community Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post! Open yourself up to...

The one where Emma chats with Stephanie from Langara College about: Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives Consulting The value in taking a strengths assessment to understand your skills  Stephanie’s advice for students getting into marketing  Take $5 off the Clifton Strengths Assessment test with the code  5off:  https://peerspectives.ca/disco...

The one where Jyll chats with Sabrina from Google Canada about: The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP.  The three major changes in consumer behaviour over the past few years. The three things to prioritize when developing a marketing plan for 2023.  How Sabrina’s career journey took her around th...

The one where Jyll interviews Dionna from The Creative Ladder about: How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry. How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur.  The origin story of The Creative Ladder and the founders' involvement with the organization.  Sign up for the M...

The one where Jyll interviews Jeff from Vendasta about: The origin story of Vendasta The increasing importance of Customer Experience in marketing A few of the ways in which the pandemic has forced businesses to evolve their marketing practices Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post! Open yourself up to new ways of thi...

The one where Daryl interviews Hiroki from Airbnb about: The value of aligning creative, strategy, media, and product The Winter release of Airbnb How to stay motivated as a marketer and creative  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine...

The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about: His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada" What's the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing How Cause Marketing must be ingrained in any activation marketing Presenting at SponsorshipX...

Join us for EPISODE 400 , where Darian chats with Wes from Squarespace about: How Wes started working in the creative industry and advertising  The first campaign that Wes worked on at Squarespace The many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post! Open yourse...

Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute! In this episode, Thomas Ferland-Dionne talks about what is the B Corp certification, why it's impor...

The one where Ted chats with Darren from Crankworx about: How Darren became involved in Crankworx and growing internationally. Creating value and continuing to grow during a pandemic.  The benefits of event and sponsorship marketing.  Integrating cultural diversity into Crankworx festivals.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor,...

The one where Jyll interviews Cornelius from Google about: Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google.  The marketing capabilities of Google Cloud. The three major issues in marketing: measurement, figuring out your audience and value based-bidding.  The future of AI in the creative and advertising industry  Sign up for the Marketin...

The one where Darian interviews Mark from Epica Awards about: The history of the Epica Awards and how it has grown over the years The lack of diversity in the creative industry and how it needs to continue to improve The numerous awards from agencies across the world The books Mark wrote about media and branding Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Th...

The one where Darian chats with Tim from Kickframe about: Tim’s background in strategic planning and how it led him to consulting and working with the CMA.  How Tim stays on top of current trends to inform his consulting work.  Tim’s three key takeaways from marketing education.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post!...

Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing , which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they climbed the ladder to success. The panel included: Darian Kovacs (Host of the  Marketing News Canada podcast, Co-Founder of Jelly Digital Marketing and PR) Jy...

The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . T...

The one where Darian chats with Shawn from Queen & Rook about: Shawn’s experience hosting live virtual events  The origin of Queen and Rook’s name  How to get people to care about you and your company by creating meaning and building trust  Shawn’s upcoming book about how to become an industry disruptor  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks...

The one where Jyll interviews Sarah, a sales and data leader at Tiktok about: Sarah’s career journey: how she ended up as a data storyteller and her political involvement. How as a new platform, measurement tools for TikTok have to constantly adapt.  How to foster a constructive and fulfilling workplace by creating psychological safety How data can be extremely useful and powerful, yet needs to be...

The one where Jyll interviews Kristin from Cossette Media about: The challenges of balancing full-time work and parenting during the pandemic.  Kristin’s origin story and how her passion for understanding behaviour and happenstance led her to working in analytics and media.  The importance of having your job and workplace fit with your identity to be able to thrive.  Including humanity in your per...

Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nous parle du rôle du marketing dans le cycle de vent...

The one where Ted interviews Senna from Asians in Advertising about: Her journey from Mongolia to Washington DC Asians in Advertising, why representation matters, and their mentorship program #IamRemarkable, an initiative by Google Her favourite food as a kid and how you can sometimes have too much of a good thing! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com ....

The one where Ted interviews Cliff from Indspire about: Origin story What marketers do to help with reconciliation How to approach the C-suite level when it comes to marketing ideas Why relationship building and ancestry is so important Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking ab...

The one where Darian interviews Robert from eCampusOntario about: How the rise of microcredentials is similar to streaming music  The importance of microcredentials in upgrading and upskilling one's career, and how it serves as a form of continuing education  The demand for both a combination of technical and soft skills  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanad...

The one where Darian interviews Riaz Meghji, author of the book "Every Conversation Counts" about: How to stand out as a marketer How to "out-care" your competition Why conversations matter in today's world Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across...

The one where Darian chats with Jessica from Cision about: Jessica's journey in the marketing space Her experience as a board member at the AMA The importance of understanding the platforms you work with Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Can...