Marketing News Canada

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing...

The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and...

The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with Thinkific The keys to being a successful senior leader in marketing Future of Creator Economy and B2B Marketing And all things dijon mustard! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offe...

The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider Intelligence Marketing in Canada vs. the US The future direction for Insider Intelligence (eMarketer) Canada And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com...

The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EA The recent EA SPORTS FC re-brand Future directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce ca...

The one where  Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AI The impact of AI on the marketing & advertising industry And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky...

The one where  Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER) Advice on how sector councils can work with post-secondary institutions to address skills gaps The role of Continuing Education in career development The benefits of Work-Integrated Learning (WIL) for e...

The one where  Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for Crayola The Crayola Factory And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable an...

The one where  Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin story AI trends in Market Research Accurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages...

The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about:  How Graf-Martin Communications supports their clients The Table: a group of Canadian Christian women in positions of leadership and influence What it’s like being a female entrepreneur in a...

The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim Hortons Her favourite brands and trends right now Future direction for Tim Hortons And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can...

The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about: What HiredHippo is doing to help great employers and qualified applicants find each other How HiredHippo differs from other recruitment platforms And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unb...

The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about: How to curate stories for Asian audiences The model minority myth The future of marketing with AI and the ethical questions we have to answer Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily...

The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketing Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync How to pivot an organization and keep marketing agile Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . –...

This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traff...

The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about it How to help Indigenous women get into the technology space And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help y...

The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about: Jacqueline’s journey to her current position with Destination BC Volunteering for the BC Chapter of the American Marketing Association Recent trends and changes in marketing And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing Ne...

The one where Darian chats with Author, Stephen Shedletzky, about: His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up The pillars of Speak-Up Culture How leaders can foster Speak-Up Culture within their organization And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can h...

The one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about: Jodi’s role with Indeed Canada Indeed Canada’s new framework and how it benefits employers What employers can do to get better qualified candidates What job-seekers can do to find more well-suited jobs Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for...

The one where Sydney chats with Xavier Mufraggi, CEO of SVN International about: How Xavier started out in marketing at Kraft Foods  His move to SVN International, a commercial real estate firm Xavier’s advice for CEOs and being successful in business And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners U...

The one where Darian chats with Shani Gwin, Founder of pipikwan pehtakwan about: How the business got its name and the meaning behind it The work pipikwan pehtakwan did with The Juno Awards of 2023 Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada...

The one where Darian chats with AJTibando, Co-Founder and Chief Strategy Officer at Palette Skills about: What “upskilling” is The origin of Palette Skills and their SalesCamp program And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky b...

The one where Darian chats with Bryan Segal, Senior Vice President at Comscore about: What Comscore does in Canada and globally How Comscore is different from other business performance measurement tools The Interactive Advertising Bureau (IAB) of Canada Bryan’s journey into marketing And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for...

The one where Darian chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about: What the First Nations Finance Authority does for Indigenous communities in Canada Inspiring success stories in Indigenous communities “Let’s Bond”, the FNFA Podcast Future hopes for the First Nations Finance Authority Sign up for the Marketing News Canada e-newsletter at  w...

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:   The newly updated Gustavson Brand Trust Index Top ten trusted brands for this year Least trusted brands for this year How brands can become most trusted by consumers Predictions for next year’s Index Sign up for the Marketing News...