Marketing News Canada

The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco 's live conversation from  SocialWest 2025. Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA , shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficie...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaningful activation. Nithya breaks down how brands can...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline. Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, an...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows. From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He unpacks how HeyOrca’s product philosophy puts coll...

In this episode of Marketing News Canada , content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact , live from SocialNext Toronto 2025 . With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s...

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expan...

Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different...

The one where Darian chats with Takara from VentureKids. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it...

The one where Darian chats with Rachel from Stantec. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it your...

The one where Ted chats with Karen from Manulife. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it yoursel...

The one where Darian chats with Geoffrey from Cyberimpact. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try i...

The one where Jyll chats with Nadia from Diageo Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it y...

The one where Darian chats with Kenny from Indig Design. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it...

The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about:  Stephen’s origin story What brands have to watch out for What agency folks have to consider when moving up in their careers Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing...

The one where Darian chats with Anick Beaulieu from C2 Montreal. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. ...

The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about:  The importance of landing pages and what to consider when designing a world class page The evolution of martech and what to to look out for when utilizing AI assisted marketing Mentoring and mentorship Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offe...

The one where  Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable , and: Why Guy loves writing at Olive Garden Why AI helps make things better How to become remarkable with growth, grit, and grace Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landi...

The one where  Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Specia...

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about:  her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for M...

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about:  How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you...

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about:  Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . Special Off...

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the Marketing News Canada e-newsletter at  www.market...

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offe...

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters  Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help...

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at  www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unb...