Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to renowned technology, marketing, business, and digital media expert Amber Mac. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Am...

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Sha...

On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada's James Rubec. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Cision - which also owns P.R. Newswire and the Canadian Newswire - is on...

On this episode of Marketing Jam, Shaheed Devji talks to Adam Mills, Co-Founder and Sales and Marketing Director of B.C. based craft brewery Four Winds Brewing. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Visit http://cimc.marketin...

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt." With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into...

On this episode of Marketing Jam, 20 year-old entrepreneur and venture capitalist Swish Goswami talks to host Shaheed Devji about how to build a successful business, storytelling, and LinkedIn as an emerging platform for content. Swish started his first business when he was 7 years-old and since has been a serial entrepreneur. After successfully building Technotronics Inc, a wearables startup, Swi...

On this episode of Marketing Jam, Darian Kovacs chats with Fatima Zaidi of 88 Agency, one of Canada's leading tech marketing agencies. Fatima was been named to Marketing Magazine's Top 30 under 30 marketers and brand developers in 2016, and is a commentator for Global News. She is also an avid traveler and believes people create their own opportunities in life by saying "yes" and being resilient....

On this episode of Marketing Jam, Darian Kovacs chats with Derryn Shrosbree, Founder of Juniper Life Insurance. Juniper is a relatively new player to Canadian life insurance and is truly trying to disrupt the industry with an innovative business approach, and public relations model. Darian and Derryn talk about trends in business and marketing which shaped the Juniper model, the cost of search ter...

On this episode of Marketing Jam, Darian Kovacs chats with Mike Gettis, CEO and Co-Founder of Endy, a Canadian mattress company making waves in the industry. Darian and Mike talk about where retail fits into marketing today, the important of not fearing to fail, how much attention to pay to attribution of sales, the importance of talking to customers, and Mike's Dragon's Den experience. Mike also...

On this episode, Darian is joined by Pamela Saunders, a seasoned public relations professional, who is now PR and Social Media Manager at Microsoft Vancouver. Topics discussed by Darian: - Tod Maffin and his live weekly marketing news show on Facebook - Instagram releases GIFs in Instagram Stories - The importance of having an ad strategy on Facebook, and using the - Facebook Blueprint Certificati...

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Farhan Mohamed, Editor-in-Chief and Partner of one of Canada's newest and fastest growing news, current affairs, and lifestyle publications, Daily Hive. Topics discussed by Darian: - Georgetown...

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Jared Harman, Marketing Director of the Joseph Richard Group, one of British Columbia's fastest growing hospitality chains. Topics of the feature conversation include: - Getting involved outsid...

Meet Eric Termuende Eric is on a mission to change the way we talk about work and get fulfillment from it. A bestselling author, speaker, and entrepreneur, Eric is co-founder of Now Innovations. In this episode we talk about... - How important our ability to work with people and our social skills are - Creating a work experience where people can be the best they can be - Rover Parking - Turo - Ren...

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this...

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new...

Meet Jody King - Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly's Digital Ads and PR teams. Interview Highlights: From Kindergarten teacher to marketing - Jody's somewhat unusual path to marketing. The skills gap and mi...

In this episode we speak with Vancouver entrepreneur Michael Menashy who has launched a Kickstarter campaign to raise funds for Community Grocer. Thank you to our sponsor Canada Post: https://www.canadapost.ca For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a...

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a...

Sunny Lenarduzzi Sunny is an Award Winning Social Media Strategist specializing in Video Marketing. Broadcaster turned YouTuber and speaker. She has had incredible success in the online marketing world including being involved in one of the biggest streaming advertising campaigns in history. In this episode... - How Sunny went from journalism to online marketing - How Sunny grew her YouTube channe...

Guest: Dan R. Morris As an expert in the digital media industry, Dan actively study the trends, advances and everything new in tech, social media and content marketing. He delivers that information weekly through the Amplify Podcast, recently ranked the 27th best podcast out there. Through live events, consulting, a forum and a membership platform, Dan helps bloggers and businesses understand the...

Guest: Marlon Doll Marlon Doll is a Vancouver-based entertainment producer and digital marketer with 7 years experience on YouTube. He’s a YouTube Certified Consultant in Audience Development and Digital Rights. He currently works at the World’s largest multi-platform network BroadbandTV as the music content manager, consulting and managing some of the World’s largest music channels and their cont...

Shawn Johnston Shawn is the Founder and Principal at Forge and Smith. He is an 18 year survivor of the design industry a father of two, a wannabe ninja and a burgeoning guitar god. He has always focused on creating simple and easy-to-use interfaces grounded in sound structure and focused strategy. He loves working with people who feel the same way about the importance of details and share my convi...

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and maki...

Nicolle Hodges Nicolle is a multi-talented writer and television host who brings her media-savvy eye to the team at Jelly. She is unwavering in her mission to connect people and brands through effective storytelling and social media. In her spare time, Nicolle is attempting to become a Scrabble champion and read the equivalent of her height in books (again). She releases any leftover energy throug...