Marketing News Canada

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How To...

Kemp Edmonds Kemp is the Director of Marketing at Freshgrade. Kemp's career path has taken him through BCIT and Hootsuite. FreshGrade is a globally available platform of easy-to-use free apps for teachers, parents, and students to document and communicate student learning. Learn more at FreshGrade.com. FreshGrade is also an awesome team of passionate people building the learning collaboration syst...

Dylan Staniul - Partner / Design, Burnkit Over the span of nearly 20 years in the business, Dylan has worked with an incredible variety of clients and industries, and has seen first-hand the evolution of the industry through the perpetual push-pull between print and digital, traditional and new media, online and offline. But he’s never lost sight of what’s most important—tell a story well and you...

Podcast Guest Leah Gregg - Leah is the Director of Amplification at Rethink. She’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been r...

Podcast guest - Miles Sellyn is part-owner and Managing Partner of Drive Digital, an award-winning boutique web design and development agency with headquarters in Vancouver, BC and additional offices in Toronto and NYC. Drive Digital provides custom design and development to clients in Canada, the US and internationally. Founded in 2013, Drive is partially owned by our sister-agency, 6S Marketing,...

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affect...

Our topic for today is: how to engage your customers on social media Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving...

Lara Dewar is the Chief Marketing and Development Officer for World Vision Canada In this episode we discuss... What are the differences between working in the for-profit world and the nonprofit The incredible sign that lead Laura to work in the nonprofit world. The difference that World Vision is making around the world Stay tuned to the end of the interview where we find out what Lara likes to s...

Steve Dotto has been called Canada’s most respected geek. He hosted a TV show called Dotto Tech that provided people with advice on how to use technology. Once the show ended, Steve started to help people learn to use productivity tools like Evernote. For the past two years he has been on a quest to get over 100k subscribers on his Dotto Tech video blog. In this episode we discuss... - Steve's que...

Our guest Vicki McLeod is a consultant, personal and business coach, trainer and writer. In the past two years she has trained and mentored more than 130 businesses province-wide in marketing, branding and how to consciously use digital and social media strategies. Main Street Communications Ltd., Vicki's company that is owned by her and her husband Ian, is a strategic planning and communications...

Our guest Kate Wilkinson is from Marketing which can be found online at marketingmag.ca. She is an editor and oversees Marketing’s events. Her job is to find good stories to tell at their conferences and oversee Marketing's awards shows. Marketing is Canada's definitive source for news, analysis and insights into the business of marketing. In this episode we discuss… - Kate's career journey and ho...

Our guest Amaan Fazal is a project manager at Jelly Marketing. Amaan believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fueled by coffee...

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing...

John is the CEO of Native Ads Inc. as well as a Software & Advertising Technology Entrepreneur, a Hip Hop DJ, a Kickboxer, and a proud Dad. In this episode we discuss... Why effective online marketing tactics are hard to find. The hard lessons Jon learned starting Native Ads Inc. How Native ads works Why diversification and authenticity of your ad copy is king And...How to write an effective a...

Guest: Peter Reek from Smart, Savvy + Associates Our guest Peter Reek is the Owner of Smart, Savvy + Associates. Smart, Savvy + Associates finds senior-level marketing, sales, communications, and creative professionals with proven track records for companies who need them. Peter started Smart, Savvy + Associates ten years ago. He is a Marketing Recruitment Specialist who has been helping companies...

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced politica...

Ayla Collins from Yelp Our guest Ayla Collins is the Community Manager of Yelp Vancouver. She is at the helm of a vibrant, buzzing community of locals who eat, drink, shop, and play their way through the city! Ayla works to create relationships between great local businesses and enthusiastic Vancouverites with a passion for all things YVR. She is helping to break down the misconception that Vancou...

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion expe...

Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts. In this episode we discuss: - Pizza! - The marketing challenges of a Canadian company working with a US company and how to overcome it - What our guest has done to improve the company'...

Gabe is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Medi...

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event....

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event....