Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Ashley Ward, Former Digital Marketing Strategist and International Speaker for SEM Rush. Ashley talks to us about Search Engine Marketing and the difference between SEO and SEM. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.c...

On this episode of Marketing Jam, Darian Kovacs talks to Aaron Orendorff, former Editor-in-Chief of Shopify Plus. Aaron sits down with us to discuss the importance of written content in the competitive world of content marketing and shares his tip and secrets for successful content marketing. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - htt...

On this episode of Marketing Jam, Darian Kovacs talks to Nathalie Couët, Communications, Content Marketing, & Partnerships Manager for DashThis. Nathalie sits down with us to discuss interpreting data and simplifying it. She also gives her tips and tricks about breaking down overly complex data. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitte...

On this episode of Marketing Jam, Darian Kovacs talks to Patrick Givens, VP, Head of VaynerSmart at VaynerMedia. Patrick sits down with us to discuss the future of smart home devices and whether or not regulations for privacy could be required moving forward. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook -...

On this episode of Marketing Jam, Darian Kovacs talks to Alicia Haque, lifestyle & travel content creator behind the blog Go Live Explore Alicia sits down with us to discuss what she looks for when collaborating with brands and the importance of authenticity in a digital age. As brands continue to adopt influencer marketing initiatives, it is more important than ever for brands to align themse...

On this episode of Marketing Jam, Darian Kovacs talks to Rob Daintree, Director, Marketing Communications at WestJet. Rob sits down with us to discuss how striving to provide an authentic experience has impacted WestJet, creating innovative marketing campaigns that inspire consumers. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitt...

On this episode of Marketing Jam, Darian Kovacs talks via Skype to Antoine Bonicalzi, Marketing Director at Cyberimpact. Antoine discusses how a strong email marketing campaign can amplify your social media strategy. He shares how vital it is to store content on Canadian servers and the importance of being CASL compliant in a data-driven era. You can find and subscribe to Marketing Jam on iTunes,...

On this episode of Marketing Jam, Darian Kovacs talks to Jon Brock, Executive Director of sponsorship & partnership sales at Cineplex WorldGaming. We discuss the emerging landscape of competitive gaming and how the world wide phenomenon has created opportunities for reaching a growing consumer base. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Tw...

On this episode of Marketing Jam, Darian Kovacs talks to Dena Blevins, Creative Director at Starbucks. Dena chats with us about how she went from a Starbucks fan to a 12-year partner at the company. We discuss marketing inspirations and how Starbucks has had a profound impact on not only our drinks, but our culture. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly...

On this episode of Marketing Jam, Shaheed Devji talks to Oscar Roque, AVP, Innovation, Research & Emerging Solutions at Interac. We chat with Oscar about his career in financial technology and banking sector. He gives us some great insight into Block Chain and other emerging technologies that will forever change what we carry in our pockets. You can find and subscribe to Marketing Jam on iTune...

On this episode of Marketing Jam, Darian Kovacs talks to Richard Wong, Vice President, Marketing & Creator Relations for #paid. Richard gives us a behind the scenes look at influencer marketing and explains how #paid connects clients and creatives to develop mutually beneficial campaigns. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - htt...

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO. James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources. Y...

On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media. Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Foll...

On this episode of Marketing Jam, Darian Kovacs talks to Tamir Bar-Haim, Manager of Advertising in Canada for Amazon. We discuss the changing landscape of e-commerce and how Amazon's customer first mentality has helped it stay ahead of the curve. Tamir shares some insights into how emerging technology may help shape our online shopping experience. You can find and subscribe to Marketing Jam on iTu...

On this episode of Marketing Jam, Shaheed Devji talks to Duncan Wardle, Creativity and Innovation Consultant and former Vice President of Innovation & Creativity at Disney. Duncan shares some of the major takeaways he learnt during his time with the global powerhouse that is Disney. He discusses the importance for companies to find their "why", and how this supports the shifting consumer minds...

On this episode of Marketing Jam, Darian Kovacs talks to Theresa McLaughlin, Global Chief Marketing Officer at TD Bank. We discuss how using financial apps can have a positive effect on budgeting and spending habits and how TD's ability to stay on the frontlines of technology allows them to engage with their consumers. Theresa also emphasizes how a focus on professional development rather than job...

On this episode of Marketing Jam, Shaheed Devji talks to Karm Sumal, Co-Founder & CEO at Daily Hive. Karm chats with us about the transition from a Vancouver-based news blog, to a national news service, and the challenges and payoffs of undergoing a full rebrand. We discuss their expansion into specialized categories like the food focused Dished, and real estate focused Urbanized, and what we...

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada. Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform. We discuss how Twitter is a news channel and not a social channel and how it provides such a unique...

On this episode of Marketing Jam, Shaheed Devji talks to Jana Dybinski, VP of Marketing and Culture at Rebel.com. Rebel.com is a domain registration and hosting company. We discuss how investing in their employees and identifying core values, helped develop a strong and sustainable culture that has become their competitive advantage. Also on the show a discussion around traditional vs vanity domai...

On this episode of Marketing Jam, Darian Kovacs talks to Steve Koenig, Vice President of Market Research for the Consumer Technology Association (CTA). As a part of CTA, Koenig has his finger on the pulse of consumer technology trends of the past, present, and future. He is also involved in putting on one of, if not the biggest technology event in the world: the Consumer Electronics Show (CES). In...

On this episode of Marketing Jam, Shaheed Devji talks to ​Jon Malach, CEO of NativeAds.com. NativeAds.com is a self-service platform with a full-service layer on top. What makes it unique is that there is metadata that finds contextually-relevant content that people are seeing before they come to your landing page so that the right eyes see your ads and are engaged in what you are selling. Jon spe...

On this episode of Marketing Jam, Darian Kovacs talks to Sal Patel, who is Managing Content Producer for the Toronto International Film Festival (TIFF). This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. TIFF is currently one of Canada's top international e...

On this episode of Marketing Jam, Shaheed Devji talks to Rashel Hariri, the Digital Social Media Manager for McDonald's Canada. Rashel - who was named one of Marketing Magazine's Top 30 Marketers Under 30 in 2016 - joins Marketing Jam for the second time. In this visit, she dives into all things social media including the importance of social listening, turning social data into social action, and...

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. James is a Roots Canada employee and ambas...

On this episode of Marketing Jam, Shaheed Devji talks to Oli Gardner, who is a Co-Founder of Unbounce, a renowned public speaker, and an avid wildlife photographer. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Unbounce is a software...