Marketing News Canada

On our 100th episode of Marketing Jam, Darian Kovacs talks to Ryan Stevens, Head of Operations and Partnerships at Clutch.co Ryan chats with us about how Clutch is helping businesses find agencies through their data driven system and qualified reviews. Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to  canadapost.ca/INCITEpodcast You can find and...

On this episode of Marketing Jam, Darian Kovacs talks to Angie Dosanjh, Regional Manager of Marketing & Communications at BDC. Angie chats with us about why the Business Development Bank of Canada is dedicated exclusively to entrepreneurs, and the how they are supporting Canadian business owners.    Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, h...

On this episode of Marketing Jam, Shaheed Devji talks to Anne Coqueugniot, Sr Product Manager - Search/Display/Social at Yellow Pages.  Anne sits down with us to discuss how the Yellow Pages has continued to evolve from their origins as a printed book. Utilizing modern online tools, as well as introducing their own to continue to connect people and businesses.   You can find and subscribe to Marke...

On this episode of Marketing Jam, Darian Kovacs talks to Jeff Lohnes, Co-Founder of Talent Bureau. Jeff shares insights on some popular topics speakers are requested to speak on, such as tech and the disruption it's creating across industries globally. You can find and subscribe to Marketing Jam on iTunes, and Stitcher.  Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - faceb...

On this episode of Marketing Jam, Darian Kovacs talks to Tim Soulo, CMO & Product advisor at Ahrefs.com. Tim shares how Ahrefs helps digital marketers with SEO and how their software compares to other companies in terms of data collection. You can find and subscribe to Marketing Jam on iTunes , and Stitcher . Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/...

On this episode of Marketing Jam, Darian Kovacs talks to Claudia Seti, Consumer Marketing Lead for Spotify. Claudia shares with us how Canadian music impacts the global market. Darian and Claudia also discuss how the popularity of podcasts influences the streaming world. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketin...

On this episode of Marketing Jam, Darian Kovacs talks to Hayley Woodin, a Multimedia Journalist at Business in Vancouver. Hayley shares how some of her stories are inspired. Throughout this episode, Hayley and Darian debate the merits of print and online news. Hayley also discusses the impact of online news in our world today.  You can find and subscribe to Marketing Jam on iTunes , and Stitcher ....

On this episode of Marketing Jam, Darian Kovacs talks to Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media. Andy, a presenter at this year's Unbounce conference, shares his knowledge on website analytics. His presentations focus on search and conversion, but ultimately appeal to audience empathy. Andy also shares some new marketing trends with us. You can buy his book here - w...

On this episode of Marketing Jam, Darian Kovacs talks to Mike Marks, the Head of Marketing of Adobe Canada. We chat with Mike at Adobe about how they use LinkedIn as a Marketing tool to connect with a very targeted group of individuals and digital marketers. You can find and subscribe to Marketing Jam on iTunes , and Stitcher . Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook...

On this episode of Marketing Jam, Darian Kovacs talks to Craig Patterson, the Editor-In-Chief of leading Canadian retail industry news magazine, Retail Insider. We chat to Retail Insider about how they became one of the leading experts on retail in Canada and some of the popular retail marketing trends being used today. You can find and subscribe to Marketing Jam on iTunes , and Stitcher . Follow...

On this episode of Marketing Jam, Darian Kovacs talks to Chris Hoag, Sales Manager at Microsoft Advertising. Chris chats with us about the history of Bing and how they've made great strides in the search market, by keeping customer focus front and centre.  You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook -...

On this episode of Marketing Jam, Shaheed Devji talks to Cybele Negris, the CEO & Co-Founder of Webnames.ca. We chat about Webnames.ca being Canada's original domain registrar and  how it began as a spin-off from the Internet pioneers who founded the .CA country code in 1987. You can find and subscribe to Marketing Jam on iTunes , and Stitcher . Follow Jelly Marketing: Twitter – twitter.com/je...

On this episode of Marketing Jam, Darian Kovacs talks to Spencer Callaghan, the Communications & Content Manager for CIRA. We chat about CIRA being a non-profit organization based in Ottawa that operates the “.ca” domain and we find out if having a Canadian domain can benefit SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

David chats with us about why demographics can only take you so far in understanding your audience and how his innovative approach can help companies connect with their clients.    You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Websit...

On this episode of Marketing Jam, Darian Kovacs talks to Roanne Weyermars, Senior Manager, Corporate Social Responsibility & Engagement at Coast Capital Savings. We discuss what it means to become a  B-Corp has had and why corporate social responsibility plays such a vital role at Coast Capital. You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twi...

On this episode of Marketing Jam, Darian Kovacs talks to Chris Wagner, Co-founder of Bananatag. We discuss how Bananatag found it's niche in email marketing, by finding business pain points in internal communication and offering a solution that marries data with design.   You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twitter - twitter.com/jellymark...

On this episode of Marketing Jam, Darian Kovacs talks to Sean Stanleigh, Head of Globe Content Studio at The Globe and Mail. Sean chats with us about The Globe and Mail innovation lab and shares his do's and don'ts for public relations professionals when pitching stories.   You can find and subscribe to Marketing Jam on iTunes , and Stitcher . Follow Jelly Marketing: Twitter - twitter.com/jellymar...

On this episode of Marketing Jam, Darian Kovacs talks to Karen Johnson, Founder and Principal of K'pure Naturals.  Karen sits down with us to discuss what it was like to grow a business from the ground level and how keeping active on social media correlates to their sales.   You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twitter - twitter.com/jellym...

On this episode of Marketing Jam, Darian Kovacs talks to Christina Minshull, Client Solutions Manager, ENT Tech at LinkedIn. She talks to us about what makes a good LinkedIn profile a great one and how to better attract clients and businesses to your profile. She also delivers the details on some exciting new features coming to LinkedIn. You can find and subscribe to Marketing Jam on iTunes , and...

On this episode of Marketing Jam, Shaheed Devji talks to Alex Wan, managing director and co-founder of Periphery Digital. His Vancouver based agency focuses on connecting Chinese and Canadian audiences through digital marketing, media and PR campaigns. Alex  gives insight into the challenges of targeting at home and overseas demographics, as well as shares his successes. Watch the full episode on...

On this episode of Marketing Jam, Darian Kovacs talks to Mike Morrison, creator of Mike's Bloggity Blog, one of Canada's most popular lifestyle and entertainment blogs. He speaks to us, with first hand experience, about the evolving world of social media influencers. Watch the full episode on video here: https://bit.ly/2Qew1Et Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook -...

On this episode of Marketing Jam, Darian Kovacs talks to Spencer Sheinin, the Founder and CEO of Shift Financial Insights. His business is based in Vancouver and aims at making accounting and bookkeeping more simple for companies. So enjoy this free session with Spencer giving you the tips to understand bookkeeping better. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - fac...

On this episode of Marketing Jam, Darian Kovacs talks to Neil Patel, Co-Founder at Neil Patel Digital. Neil sits down with us to talk about some of the latest marketing business  trends to look out for and some of the apps he's using with his digital agency.  You can find and subscribe to Marketing Jam on iTunes , and Stitcher .  Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Faceboo...

On this episode of Marketing Jam, Darian Kovacs talks to Richard Alan Reid, Vice President, Global Content at BuzzFeed. Richard sits down with us to talk the evolution of BuzzFeed since its inception eleven years ago. Richard also talks about the adoration society has for sharing all sorts of content with other people. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Twitter -...

On this episode of Marketing Jam, our host Darian Kovacs talk to Vinod Varma, CEO and Co-Founder of Shop and Shout. Vinod sits down with us to discuss about the influencer social market and the connection between influencer and product. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook...