Marketing Musings

In this episode, I get honest about why she's pausing the podcast's regular rhythm and what that decision reveals about the deeper question so many conscious business owners are sitting with right now: what if the way we've been told to show up just isn't it? From the exhausting sameness of social media feeds, to a person-centred therapist who feels like her Instagram contradic...

Today I'm getting into something that has been circling for me for a long time, expertise. What it actually means, why so many of us have clung to it, and why I think the whole hierarchy of it is collapsing. This is an ego death episode if I've ever recorded one. Let's get into it. You can book a free 30 minute call with me here .  I'd love to hear what you thought of this epis...

This week's episode is a little different and honestly, I almost didn't record it. I've been sitting with something all week that felt too messy, without a tidy resolution to share (which let's be honest, it's kinda becoming my brand personality at this point). But that's exactly why I needed to share it. Because here's what I've been sitting with: we are li...

In this episode, I'm sharing a realisation that came to me on a recent retreat, one that has genuinely shifted how I think about standing out in marketing. Sat around a table with 14 other women, I felt something I didn't expect: unoriginal. And instead of that feeling being a problem, it was one of the most liberating moments I have had in a long time. It got me thinking about how much...

This week, I'm exploring a theme that feels deeply personal and one I know many of you are sitting with right now. I stumbled across the Gene Key that sits at the heart of my life's purpose (Gate 48), and honestly? It stopped me in my tracks. The shadow of this gate is inadequacy, that persistent feeling of not being enough, not knowing enough, and constantly seeking someone outside of o...

There's a particular kind of discomfort that comes when everything goes quiet. Not the quiet you chose, the kind that descends on you. Where the calendar clears, the momentum stalls, the ideas you were pushing hard on suddenly feel like they've hit an invisible wall. For a long time, I called that failure. Or fear. Or both. But what if it was actually an invitation? What if the pause, th...

I've been sitting with a lot lately. The kind of a lot that makes you want to go completely off-grid, learn embroidery and never open Instagram again. I've been questioning everything lately. My work, the noise, the way we've all just quietly agreed to film our lives and scroll through other people's and act like that's completely normal. And I wanted to show up and talk a...

this episode came from a conversation I had in Costa Rica that I genuinely haven't been able to stop thinking about. I'd just finished my writing retreat, I was travelling solo, and someone asked me why I was there, and the moment I said I'd come for a writing retreat, I felt myself physically recoil. Because I knew what was coming. Are you writing a book? Who do you write for? Is t...

In this episode, I sit down with the incredibly talented artist and teacher Cass Deller , and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your...

In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit . When I was on a writing retreat and saw that phrase printed across our sweatshirts, something in me lit up — and tightened at the same time. Because if I’m honest, I’ve built so much of my life on over-performing, over-delivering, and trying to avoid failure at...

In this episode, I’m coming to the mic from a bit of a funky state of being. I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment that doesn’t immediately feel like that. I talk about the creative crisis I slipped into. The dramatic thought that I might “never create again.” And how sitting...

In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it. I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness. This trip reminded me that...

This episode was one I couldn’t not record. As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to. In this episode, I share the story behind booking a retreat that terrified me, why claiming...

In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment. Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily fa...

After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness. I ta...

2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet. This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner...

Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service ? What if your marketing wasn’t about convincing… but about serving ? When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience...

This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me.  In this episode, I share openly about: the loneliness that can come with choosing integrity why living your t...

In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we marke...

In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing. After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for y...

So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here. In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood. I’m sharing the story behind my first ever “speak to camera” video, how therapy hel...

In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being. If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate...

In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality. Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work...

In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out. I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit int...

This episode is a little different because it’s messy. I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear . We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something.  Marketing has become so polished that it’s lost its puls...