Marketing Musings

In this week’s episode of The Mirror , I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.” But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do ? I unpack how u...

Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good. Because here’s the truth:  the “sexy sell” has dominated the industry.  Quick wins, shiny promises, surface-level attraction. And it works… until it doesn’t. Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make...

In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight. Being misunderstood in your marketing.  The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it.  And yes, as we spoke about last week, we can change pe...

I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media.  So join me for this episode where I delve into why I've rebranded a booked out business, the soul-calling I had in Bali and the disconnect I've felt that has guided this transformation . See the rebrand here...

I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want to start your own journey to booked out, you can book an MOT with me here: https://www.consciouscreatorco.com/the-marketing-mot I'd love to hear what you t...

"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service.  This means clients that know what to expect from you and what is expected from themselves. Know what your service includes... and what it doesn't. Know how much they are going to get... and what requires further investment/another service.  The clearer...

Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise.  In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service.  I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/...

Email marketing is often overlooked.  And yet, it's one of the most powerful forms of marketing that exists (and my favourite).  If you want to have more passive marketing, create outside of the realms of a 6 second video and sell your service more sustainably, then email marketing is for you.  In this week's episode we Marketing Strategist Bex, who works with small businesses on their e...

Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to selling your service. That's what this episode dives into! And if you want my expert eyes on your marketing, you can head here :  I'd love to hear what y...

Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does.  It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves. Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth. That's what this podcast helps you get...

Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. Now though, the opposite is true. I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I w...

We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn your business to the ground. Instead, you can listen to this actionable episode to know exactly what you do Join the FREE Uncommon Folk communi...

Right, who else is obsessed with the Andrew Garfield Chicken Shop interview?  Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media.  In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that.  If you want to lear...

You know how it is.   You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched.  You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again.  You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list...

Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!). You can read more about this on my latest blog . And if you want to find out more about Mirrored M...

Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. And for more on this, you can read more about my program: www.c...

Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. In this episode I dive into how to market your service so it is seen and stands out... plus, the one that people actually want to hit "buy" on. And if you want to receive all the prompts and a deeper dive into this topic, you can fin...

The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service.  As I mentioned, Mirrored Marketing is designed to ensure you love marketing! You can find all the details for that below.  I'd love to hear what you...