Marketing, Mindfulness and Martinis

While this week’s guest is a fellow marketer and author, this episode falls more under the mindfulness headline than marketing. Joanne sits down with Lois Kelly , an early digital adapter with a background in marketing. Lois founded one of the first Digital Agencies, co-founded the Rebels at Work movement, and has worked with Fortune 100 companies as a corporate organizational and communications s...

Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media. The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before. Topics include: * a shift back to smaller, creative agencies focusing on experti...

Joanne is in conversation today with Anna Tavis , an internationally recognized HR Tech Influencer, the co-author of The Digital Coaching Revolution , and the Department Chair of Human Capital Management Department at NYUSPS. They cover a lot including: * the evolution from human resources to human capital * what digital coaching means in a world of AI * the role of data collection, privacy, and t...

Thought Leadership is one of those terms that gets thrown around a lot - often with no clear definition. Today’s guest not only clarifies what that means, he also explains what he calls the four elements of a thought leadership practice. Bill Sherman is the COO of Thought Leadership Leverage where he works with business leaders and CEOs to translate thought leadership into growth strategies that p...

Four years ago in September 2020 Marketing, Mindfulness, and Martinis dropped its very first episode . What started as a passion project created in the heart of the pandemic, your host, Joanne Tombrakos never thought this would make it to Episode #100. She just knew this was something that she had wanted to do for a long time, and if not then, when. In celebration of this amazing feat (most podcas...

While technically this is not a political podcast - there is no disputing that marketing and politics go hand in hand. No candidate is going to win in today’s media environment without a solid marketing strategy and understanding of who influences whom. While Joanne’s own political views are no secret to anyone who knows her, listens to this podcast or follows her on social media, she has steered...

Joanne is in conversation today with Bill Lee , Senior VP of North American Sales for Modern Space , a global retail experience & fixture agency. An industry veteran in product marketing, buying & retail operations Bill has directly managed the commercial launches of countless products, technologies and has held positions in sales and retail marketing at brands that include Sony, Toys R Us, Nickel...

I first met Janet Hanson in 2009 when I joined 85Broads, a women’s networking group she founded that now operates as Elevate Network . I knew back then that Janet Hanson had a storied career on Wall Street starting with being accepted into Goldman Sach’s training program at a time when very few women were accepted. But in all honesty, I did not know the half of it until I read Janet’s new book: Br...

When Ryan Davis , Cofounder and COO of People First who has been on this podcast twice, Episode #3 and #57 reached out and said he had someone he thought would be good for this podcast, Joanne did not hesitate. Ryan rarely steers her wrong. Lucky for her and her listeners because that gave her the opportunity to have this conversation with Marley Rosario, Founding Partner and CEO of MJ Ventures ....

This week Joanne sits down with Kara Alaimo to discuss Kara’s important new book, Over The Influence, Why Social Media is Toxic for Women and Girls - and How We Can Take it Back . There is a lot to unpack in this timely and informative conversation including: * why social media is toxic for women and girls at any age * misinformation and disinformation and how it is often crafted to prey on women’...

This week Joanne sits down with Junmian Sun , Managing Director of the Shorty Awards , an international competition that has been honoring innovative work in digital and social media by brands, agencies, nonprofits, and creators since 2008 when it first launched on Twitter, the social network now known as X. Beyond The Shorty Awards, The Shorty Impact Awards, and The Elevate Creatives Fund their c...

From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today. Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, des...

Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get...

Not every prediction list is worth a conversation but when Joanne read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda Descano , Executive Vice President from Havas Red to invite her back on the podcast to discuss what Havas Red calls 8 Predictions for Communicators on the Cutting Edge. While Joanne and Linda don’t cover all eight ( you can read the full report...

Joanne is in conversation today with Ann Crandall, Chief Operating Officer for Climb4Climate , a non-profit that raises money to support climate change organizations through stadium events. Among other things they discuss what it’s like to be a part of both a start-up and a non-profit after a career in the private sector that included senior management positions at New York RoadRunners and the Big...

After a brief break from the show, Joanne is back to catch up with an end-of-2023 recap, hibernation and news on her new book, Crafting Your Pitch, A Storytelling Framework. Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos .  Each week Joanne offers a mixture of diverse and real-life conversations wi...

This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop , Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students. Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She […] The post Melissa Tavss, Founder of Tipsy Scoop on t...

This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey. Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast […] The post Net...

Joanne’s guest today is Joya Dass, founder of The Women's Leadership Lab, a leadership development platform for executive women. In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into […] The post Marketing and...

The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is. Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and w...

Joanne’s guest today is Marc Beckman, Founding Partner and CEO of DMA United, the author of The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology and a Senior Fellow at NYU's Emerging Technologies Collaborative. In this informative and engaging conversation, Marc presents a very convincing argument for how new technologies including Web3, Blockchain, the […] T...

This week Joanne is in conversation with Monica C. Parker, a world-renowned speaker, writer, and authority on the future of work. The founder of Hatch, a global human analytics and change consultancy, she is the author of the Wall Street Journal Bestseller, The Power of Wonder, The Extraordinary Emotion That Will Change The Way You […] The post Why Cultivating Wonder Changes Everything with...

Joanne is back from her extended summer break with a fresh new episode! After an update on her summer travels and her upcoming book, Crafting Your Pitch: A Storytelling Framework, Joanne offers a tribute to her friend and NYU colleague, Michael Diamond who passed away over the summer with a replay of the episode they recorded […] The post My Summer Travels, Writing and a Tribute to a Friend:...

The tables turn in this replay of an episode that first aired in February on Talking New York Real Estate with Vince Rocco during which Joanne was a guest, not the host! The topic was building your personal brand and what that means for real estate professionals. With input from Vince’s curated panel of the […] The post Building Your Personal Brand – A Bonus Replay with Vince Roc...

This week Joanne is in conversation with Ericka Saurit, the Founder and Creative Director for Saurit Creative, a strategic brand marketing agency specializing in the interior design and home furnishings industry. Among other things, they touch on: ... The importance of storytelling to get your ideas heard ... What’s unique to brand storytelling for the […] The post What’s Unique...