Marketing, Mindfulness and Martinis

Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media. With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from […] The post The State of Social Media with Nadina Gugliel...

This week Joanne is in conversation with Jack Rahaim to discuss his new venture, OutsideHustle.org , an education platform that teaches entrepreneurship. As you will learn in this episode, Jack, a strategy facilitator, and Consultant whose practice has been focused in the healthcare, technology, financial services, and not-for-profit sectors has taken the entrepreneurship courses he was […]...

ChatGPT continues to dominate the conversation so Joanne invited Tim Reis, CEO of Act3 and NYU Adjunct Professor back to continue the discussion on the pluses and minuses of this new technology that they started in Episode #76. This time they delve into the limitations of what ChatGPT can do, the ethical concerns including the […] The post Part 2: The Pluses and Minuses of ChatGPT with Tim R...

This week Joanne sits down to discuss ChatGPT with Tim Reis, the CEO of Act3 a media, sales, and private equity consultancy. In this insightful and lively conversation, Tim offers his take on the promises and potential perils of the technology that everyone is talking about. About Tim Reis: Tim Reis has worked in digital, broadcast, […] The post Breaking Down ChatGPT – The Pluses and M...

This week David Hollander, author of How Basketball Can Save The World: 13 Guiding Principles for Reimagining What’s Possible joins Joanne to discuss the intriguing premise of his new book. David argues that the 13 principles of basketball outlined by the man who created the sport, James Naismith, offer more than lessons on how to […] The post How Basketball Can Save The World with Dav...

This week Joanne sits down with Melissa Romo, Vice President, Global Marketing and Author to discuss her new book, Your Resource Is Human, How Empathetic Leadership Can Help Remote Teams Rise Above. In this lively and timely conversation, Melissa shares: ... the truths about remote working ... why hybrid work environments are the future ... […] The post How Empathetic Leadership Helps Remote...

In her first podcast of 2023, Joanne offers her advice on what to do if – and when – you get fired. She draws on her own personal experience to share seven tips on how to get to the other side in a better place than where you started. Whether or not you are one […] The post What To Do If (And When) You Get Fired: Episode #73 appeared first on joanne tombrakos. This is a public ep...

In her last episode of 2022, Joanne talks about leaving Twitter, where she’s been, and wraps up some other loose ends before closing out the year. Happy Holidays!   My open letter to Twitter Is social media the tobacco of the 21st Century? How Brand Social Values Are impacting Marketing: Episode #71 The 2022 […] The post Leaving Twitter, Where I’ve been and Other Loose Ends...

In this episode Joanne is in conversation with Michael Diamond, a marketing and communications thought leader, former CMO of Time Warner Cable, NYUSPS Clinical Assistant Professor, and co-author along with Milos Bujisic and Jennifer Scott of the recently published 2022 Corporate Social Value Index. They discuss the 2022 Corporate Social Value Index, purpose-driven marketing, how it’s [&#8230...

Joanne’s guest is Thom Kennon, a self-described "shameful marketing shill” who he says has spent way too much time on Madison Avenue and inside holding company agency networks. He’s worked for such notables including Wunderman, Y and R, Agency Pure, and his own consultancy, Free Radicals. He calls himself a practitioner adjunct teaching Marketing at […] The post Why Th...

Matthew Lee Sawyer is a business and marketing strategist and the Managing Director for Rocket Market Development. He teaches graduate courses in business strategy and marketing communications at Columbia and NYU and is the author of, Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets which he […] The post How International Comp...

Joanne is back and kicking off year three of the podcast with a reflection and excerpt from her forthcoming book, Creating Your Pitch, A Guide to Writing A Presentation That Engages And Sells. In addition to an update on what she did this summer, Joanne explores the difference between focusing on being your best and being […] The post Being Your Best Vs. Being The Best: Episode #68 appeared...

This week Joanne is in conversation with Sharon Nevins, Chief Marketing Officer for CHKP, plant-based dairy products made from chickpeas. They discuss Sharon’s marketing journey that led her to her current role, plant-based and purpose-driven products that are good for people and the planet, what it’s like to market a start-up, and of course the magic […] The post How CHKP Is Tra...

This week Joanne speaks with Tara Well, Associate Professor of Psychology at Barnard College to talk about her new book, Mirror Meditation: The Power of Neuroscience and Self-Reflection to Overcome Self-Criticism, Gain Confidence and See Yourself with Compassion. Tara explains how Mirror Meditation works and how it can help us literally and figuratively see ourselves more […] The post The Po...

This week Joanne goes solo and talks about what she is doing this summer to increase her personal productivity and what to expect from the podcast in the next couple of months. She shares a few of her favorite tools that she uses to get done the stuff that needs to be done AND the […] The post What I'm Doing To Be More Productive This Summer And Why: Episode #65 appeared first on joanne...

The co-authors of B Is For Boss Lady, Courtney Davis and Leslie Hernandez join Joanne on the podcast today. Leslie, a Senior Product Marketing Manager for Unity Technologies, and Courtney, a Marketing Consultant and CEO for Sunnyside Creative met when they were both working at Scholastic Publishing in New York. While sharing an office they discovered a […] The post What It Means To Be A &#82...

George Benaroya is a Global Financial Executive who has managed operations for Procter & Gamble, Tetra Pak, Beiersdorf/Nivea as well as Private Equity firms. He has visited clients in over 190 countries, lived in 9 of them in Europe, Asia, and Latin America, and has led over 26 M&As. In his spare time, he teaches Finance for […] The post Bitcoin, Crypto and NFTs Explained with George...

This week Joanne is in conversation with Bahriye Goren-Gulek, a brand strategy expert who has worked across the globe on both the client and agency side with organizations including Unilever, Kantar, Wallace Church, and The Art of Branding USA. Bahriye is the author of Be: Become Your True Self and Inspire Those Around You and […] The post Bahriye Goren-Gulek on Mindfulness And Other Leaders...

This week Joanne is in conversation with Jim Joseph, a global marketing leader, Chief Customer Solutions Officer at IPG Health, the author of several books including his most recent, The Conscious Marketer, an educator and as he would say – most importantly a Dad. They discuss what a conscious marketer means in 2022 and why […] The post What It Means To Be A Conscious Marketer Accordin...

In today’s episode, Joanne riffs about her journey as an early digital adapter and why the metaverse might just be where she draws the line. You can read the full transcript of this episode here.   Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in […] The post I Don’t Want To Live In A Metav...

This week Joanne is in conversation with the always inspirational Lesley Jane Seymour. A media entrepreneur, brand reinventor, keynote speaker, and micro-influencer working at the intersection of reinvention and dreams, Lesley is also the Founder and CEO of CoveyClub. Lesley talks about her own reinvention after leaving the world of traditional publishing when More Magazine closed its […] Th...

This week Joanne is in conversation with Jacqueline Strayer, a communications and marketing expert, educator, and cultural enthusiast to discuss her newest endeavor as Founder and Convener of the Global Brand Convergence 2022 which launches on April 21. More about Jacqueline Strayer here. Follow Jacqueline Strayer on LinkedIn here. Register to attend the Global Brand […] The post Jacqueline...

Joanne welcomes back Ryan Davis, Chief Digital Officer and Founding Partner at People First, formerly Main Street One, a pioneer in relational marketing for brands. They discuss the state of influencer marketing in 2022, how People First uses social media to advance positive narratives in advocacy and politics as well as in the corporate arena […] The post Ryan Davis, Chief Digital Officer,...

What are you willing to stand for? It’s a tough question to answer, but as Joanne discusses in this week’s solo episode, one worth asking of ourselves, not just when it comes to our personal brands and our careers, but to us as humans. Note: this episode was inspired by the actions of President Volodymyr Zelensky […] The post What Are You Willing To Stand For? Episode #56 appeare...

This week’s episode is devoted entirely to the mindfulness aspect of the podcast and who better to have as a guest to discuss that than Agapi Stassinopoulos, best-selling author and inspirational speaker. Agapi shares her wisdom, her humor and her insight as she and Joanne discuss her newest book, Speaking with Spirit, 52 Prayers to […] The post Agapi Stassinopoulos on the Power of Pra...