Marketing Meetup Podcast

How to create goals that drive action - Jo Royce

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and  Billy Jones  – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great prompts to get the most out of AI tools...

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a...

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better. In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential....

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts. Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful  Diane Wiredu  – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit. The pair interviewed the bestselling author of  Obviously Awesome ,  April Dunford . April is a...

Dr Grace Kite  is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both bran...

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad  is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter  is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli , is an SEO consultant, the founder of indepen...

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to build one - And teach you how to implement it in...

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller business...

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth. Which is exactly what...

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent. He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society. He regu...

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st. The attention feels impressive. Barbie had been struggling to re...

Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful. So if you're keen to build your own engaged community online, this is a 'must-listen' episode

“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.” That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying. In last week’s webinar, speaki...

Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a handsome and talented man. And undeniably these compan...

Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of  @Sidemen  In today's Q&A he talks about how to build effective collaborations. In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships...

Amy Elliott is Head of Copy  at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS. Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting masterclass, full of anecdotes, applicable frameworks...

Recently I was approached by a micro business about how they could market themselves.   They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another.   I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!)   So whil...

Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

Today's TMM webinar doesn't start from a place of 'look at AI'. It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring: 🚀 The basics of AI and how it can benefit your marketing efforts 🚀 Real-world examples of AI in action in marketing 🚀 Practical tips for implementing AI in you...

Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine. Andrew and Pete have been dubbed, 'The best content marke...