Marketing, Media & Adtech

In this episode, Elena Jasper , VP of Market at Marketing Architects , joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead , despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths. We also dive into the over-targeting epidemic , how third-party...

In the latest episode of The ADOTAT Show , Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest. 💡 Highlights include: Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare. The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere). Gen Z abandoning...

This week on The ADOTAT Show , I sat down with Matthew Sattel , CRO of OpenX, and we went straight to the heart of ad tech's mess— CTV, MFA junk, and transparency . Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0 , how OpenX is leading the charge in cleaning up the CTV supply chain , and why transparency isn’t just a panel...

In this episode of The ADOTAT Show , Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbai...

This week on The ADOTAT Show , Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testa...

Welcome to Season 3 of The ADOTAT Show ! 🎉 We’re kicking off the premiere with none other than Wesley Ter Haar, founder of Monks (formerly Media Monks) and a certified legend in the creative world. In this episode, we dive deep into the chaos of early internet days (remember Flash?), the ethics of AI, and, yes, the time Wesley sent a chicken sandwich into space for KFC. 🍗🚀 But that’s not all—We...

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things live...

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry. 🚀 What You’ll Learn: Why the current FAST Channel ecosystem struggles to deliver va...

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, thi...

Buckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring. Here’s what’s on the agenda: 🎯 The “higher calling” of marketing—how strategy and heart meet in...

🎙️ Welcome to The ADOTAT Show! 🎙️ In this episode, we sit down with Alex Lee , Senior Director of Global Non-Gaming at AppLovin , to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech. Whether...

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime...

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece i...

In the latest episode of The ADOTAT Show , Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all? Gareth dives deep into how...

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she'...

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests, questionable PR moves, and ad tech's endless hype...

In this episode of The ADOTAT Show , we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s...

In this episode of The ADOTAT Show , join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the true Jedi art of survival. He’s not just about cr...

In this must-listen episode of The ADOTAT Show , ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him...

Welcome to The ADOTAT Show , where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger...

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk . We’ve got the legendary Dave Morgan , founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣 Dave doesn’t hold back as he exposes the ugly trut...

In this episode of The ADOTAT Show , we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going...

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show , Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down. Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), a...

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the...

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brands need to keep their reputations intact. Gayla dis...