Marketing, Media & Adtech

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more than just a buzzword, exposes the chilling realiti...

🚀 Hold onto your ad budgets, because this week on  The ADOTAT Show , Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching...

In this episode of The ADOTAT Show, we sit down with Chris Daglow, the digital marketing genius who turned his startup into a $10 billion success story. Chris shares his journey from navigating the chaotic waters of startup land to executing a blockbuster IPO. If you're looking for actionable insights on how to scale your business, adapt to the ever-changing digital landscape, and future-proof you...

This episode of The ADOTAT Show dives deep into the mind of Ken Harlan, the CEO of MobileFuse, who’s been at the helm of mobile advertising since the days when ringtones were all the rage. Ken takes us on a journey from the early days of mobile advertising—when half a percent of the internet was mobile—to today’s digital landscape where mobile is the undisputed king of screens. If you’ve ever wond...

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of blockchain technology in ad tech. If you've ever wo...

In this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers th...

🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure...

In this exhilarating episode of "The Adotat Show," we dive headfirst into the world of ad tech with Erin Hawryluk, the VP of Marketing at Cadent. Erin takes us on a rollercoaster ride through her career, sharing tales of navigating the testosterone-fueled boys' club of the early 2000s. She recalls the days when strip clubs were the networking venues of choice, and women were expected to grin and b...

In this episode of the ADOTAT Show, we dive into the intricate world of ad tech with the incomparable Simon Halstead. Known for his knack for making sense of the industry's most baffling trends, Simon brings his A-game—and his love for cake—to the table. Buckle up for a deep dive into the latest happenings in digital advertising, served with a side of irreverence. Google’s Cookie Reversal: Just wh...

Get ready for an electrifying episode of "The Adotat Show" featuring Jon Bond, the marketing maestro who turned the advertising world upside down. Jon, the visionary behind Kishbaum, Bond, and Partners, now leads Weightless, a company at the forefront of digital innovation. In this episode, we dive deep into Jon’s storied career, from the groundbreaking Snapple campaigns to navigating the chaotic...

Ready to transform your marketing game? Dive into our special #MadWomen series as Pesach Lattin, the man who thinks going viral sounds like catching a cold, interviews the incredible Naama Manova Twito. Naama, a marketing powerhouse, takes us on her captivating journey from being a technophobe to becoming a trailblazer in AI-driven marketing strategies. In this episode, you'll hear about Naama's u...

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights. Angelina Eng has been...

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva. Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the...

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever wondered how TV ads seem to read your mind or why...

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as his everything bagel breakfast. We explore his se...

Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena where traditional television meets digital innovation, offering advertisers unpr...

🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising success, incrementality, and the impending doom of...

Ready for a wild ride into the future of video advertising? Buckle up, because in this must-watch episode of the ADOTAT Show, we're diving headfirst into the data-driven magic behind video ads with Zack Rosenberg, the mad genius from Qortex. Forget everything you thought you knew about ad tech—Zack is here to blow your mind with insights, irreverent humor, and a dash of behind-the-scenes wizardry....

Welcome back to The ADOTAT Show, where we cut through the corporate crap and dive straight into the juicy stuff! Today, we’ve snagged a marketing maestro who’s seen and done it all - Clive Sirkin. This guy has rocked the boat at Leo Burnett, shook things up at Kimberly-Clark and Kellogg's, and is now steering the ship at ScreenDragon. If you’re into project management, advertising agencies, or jus...

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments,...

Grab a glass of your favorite whiskey and join your host, Pesach Lattin, as he serves up a potent mix of digital advertising insights with a twist. Today, we're diving into the enigmatic world of online metrics with none other than Marc Guldimann, the mastermind behind Adelaide Metrics and the revolutionary attention unit. 🤯 Marc Guldimann is no ordinary figure in the digital advertising landscap...

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who’s been shaking up the ad tech world one innovatio...

Welcome to the Adotat Show, your front-row ticket to the wild ride that is marketing, PR, and ad tech. Forget about buckling up; we're diving headfirst into this glorious mess, ready to unravel the chaos with a grin and a raised eyebrow. We're not here to skim the surface—we’re here to dig deep, unearthing juicy insights and sharing the unvarnished truths from the sharpest minds and boldest person...

Strap in and hold on to your pixels, folks! Welcome to another exhilarating episode of THE ADOTAT SHOW. I'm your host, Pesach Lattin, where we serve up hot and fresh insights with a side of sass. Today, we're diving deep into the digital abyss with none other than Dominick Miserandino, the Dean of Digital himself. This guy's been outsmarting algorithms before Google was even a glint in Silicon Val...

Strap in, folks, because this episode of The ADOTAT Show is about to blow your socks off and launch them into the stratosphere! We’re dialing up the wattage with Jason Fairchild, the fearless brainiac behind TV Scientific, who saw the tired, old future of TV advertising, yawned, and decided to outdo it. If innovation had a love child with audacity, Jason would be the godparent handing out cigars....