Marketing, Media & Adtech

Richard K. Howe is not your average adtech CEO. He’s not selling AI that guesses which shampoo you bought last week or stuffing identity graphs with browser crumbs and bad intentions. No—he’s building something far more dangerous to the status quo: AI that actually thinks. In this episode of The ADOTAT Show, we sit down with the CEO of Inuvo, a structural engineer turned advertising insurgent, who...

What happens when you combine military-grade leadership, agency scars, a refusal to hire “ninjas,” and an unwavering belief that trust matters more than targeting? You get Adam Potashnick, North American CEO of Brainlabs—and possibly the only person in advertising who can talk about team culture, AI, and client relationships without sounding like a TED Talk on autopilot. In this episode of The ADO...

Welcome to The ADOTAT Show, where your media plan gets roasted, your DSP gets unmasked, and the bidstream is finally called out for the digital junkyard it is. In this no-fluff, high-signal episode, host Pesach Lattin sits down with Chris Kane of Jounce Media—the guy who stares into the swirling mess of ad tech and actually sees patterns. Terrifying, right? 📉 What’s on the table? Everything. MFA’...

Ever wonder what happens when a seasoned ad veteran starts pulling the thread on 30 years of marketing lies—and doesn’t stop? In this sharp, hilarious, and wildly informative episode of The ADOTAT Show, host Pesach Lattin sits down with James McDonald, Managing Director of Audience Group, to rip apart the industry’s most sacred assumptions and expose the real mechanics behind successful advertisin...

Welcome to another brutally honest episode of The ADOTAT Show, where we rip the vanity metrics out of your cold, dead dashboards and ask the uncomfortable question: does your marketing actually do anything? This time, Rabbi Pesach Lattin sits down with Bradley Keefer, the CRO of Keen Decision Systems and the man currently babysitting over $7.5 billion in marketing budgets—all while casually settin...

Alexis Hochleutner has been behind the curtain at Google, Meta, Amazon, and more — not as a bystander, but as one of the few people actually trying to fix what most of the adtech world prefers to ignore. In this no-holds-barred conversation, Alexis unpacks a career spent inside the engine room of digital advertising — putting out fires caused by brand safety meltdowns, battling fraud rings operati...

🔥 Welcome to Season Four of The ADOTAT Show – where we ask the questions that make PR teams sweat through their Patagonia vests. In this episode, Andrew Casale, CEO of Index Exchange and reformed Canadian maple syrup trafficker (allegedly), sits down with Pesach Lattin to talk about: 🧠 Why SSPs are finally getting respect—or at least better acronyms 💸 Whether take rates will ever be as transpar...

🎙️ The ADOTAT Show – Hosted by Pesach Lattin Welcome to the episode that brand safety tools wish never existed. In this chaotic, hilarious, and dangerously insightful installment of The ADOTAT Show, host Pesach Lattin sits down with Brian O’Kelley — the legendary co-founder of AppNexus, the original architect of modern programmatic, and the only person alive who has both crashed CNN.com and reimag...

What do a cold wash detergent commercial from the 1980s, a Shih Tzu named Birdie, and Dynamic Creative Optimization have in common? Apparently, everything—when Fred Godfrey is on the mic. In this week’s wildly entertaining and unexpectedly emotional episode of The ADOTAT Show, we’re joined (again) by the inimitable Fred Godfrey, CEO of Origin and the most honest man in adtech, whether the industry...

In this mind-expanding episode of The ADOTAT Show, we’re joined by the one and only Rishad Tobaccowala—marketing visionary, business philosopher, and the man who’s been calling out the corporate charade long before it became fashionable. This isn’t your typical “future of work” fluff-fest filled with buzzwords and LinkedIn-safe predictions. Rishad dives headfirst into the uncomfortable truths most...

In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.” 🧠 This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and the illusion of innovation. Jay drops enough truth...

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines. Enter Carl Fremont, CEO of Quigley-Simpson and a guy who’s been in this game l...

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships...

In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands while trying to stay true to values. Sean opens up...

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you act...

Welcome to Metrics Don’t Matter , the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go? First up, Marion Ranchet , the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of...

Ad tech has a $22 billion problem , and no, it’s not a new buzzword or the latest AI fad—it’s fraud . For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf , ad industry veteran and founder of BlockBoard , who’s had enough of the BS and is using blockchain to...

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem. With a background in editorial at A...

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust. Jamie doesn’t just talk a...

In this episode of The ADOTAT Show , Pesach Lattin sits down with Dan Rosenberg , the mastermind behind Octane 11 , to dive deep into the world of B2B marketing analytics . If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into action...

In this episode of The ADOTAT Show , Pesach Lattin sits down with Dan Rosenberg , the mastermind behind Octane 11 , to dive deep into the world of B2B marketing analytics . From breaking down data silos to harnessing the power of AI without setting money on fire , Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results. Expect witty banter, irreve...

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show , we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust. From her bold move to India to work in cricket sponsorship, to radically rethinkin...

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware). From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad te...

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and...

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates , Charles is flipping the script. In this episode, we get into the real conv...