Marketing, Media & Adtech

Local TV has been written off as plumbers, pizza shops, and leftover budgets for far too long. Jason Manningham is here to explain why that take is lazy, expensive, and wrong. In this episode of The ADOTAT Show, Pesach Lattin sits down with Blockgraph CEO Jason Manningham to unpack the part of the TV ecosystem everyone pretends to understand and absolutely does not. We dig into why local advertisi...

Nick Stark didn’t come on The ADOTAT Show to talk about “the future of CTV” in soft-focus buzzwords. He came to talk about why connected TV advertising quietly bleeds money every day and why most of the industry pretends it’s normal. Nick is the CEO of GoGoCTV, a company that exists for one uncomfortable reason: streaming ads are often built on bad metadata, missing signals, broken ad plumbing, an...

Founders love telling you they’re “building the future.” Most of them are really just building new ways to charge you for the same old chaos. On this episode of The ADOTAT Show, Pesach Lattin runs a rare double-header: Amol Waishampayan (the product philosopher behind Full Throttle AI) and David Regn (the guy who helped build Stream into a 27-year force of nature without lighting the building on f...

If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman , founder of Pontiac Intelligence , quietly engineered one of the only CTV-first DSPs that isn’t dragging a decade of open-web baggage behind it like a wounded pack mule. This i...

Dave Madden is the rare executive who doesn’t just have stories. He has  receipts.  In this episode of The ADOTAT Show, we walk straight into the eye of modern gaming, advertising, cloud chaos, and one of the wildest brand partnerships ever attempted. It’s a full tour of an industry desperately trying to innovate while tripping over its own jargon. Dave takes us all the way back to his W...

Strap in. Anne Coghlan — co-founder of Scope3 and one of the few adults supervising the industry’s AI experimentation — joins The ADOTAT Show to explain why the ad-tech ecosystem is teetering on the edge of a long-overdue reckoning. If you’ve ever tried to understand programmatic and ended up feeling like you were reading a ransom note assembled from mismatched acronyms, Anne is here to decode the...

What do frozen pizza pilots, Febreze rituals, and Liquid Death have in common? According to brand strategist Ulli Appelbaum , they all prove one thing: your brand isn’t a logo—it’s a neural network firing in your consumer’s brain. In this episode, Pesach Lattin sits down with Ulli, founder of First the Trousers Then the Shoes , to strip branding down to its underwear and rebuild it with science, s...

Jeff Greenfield doesn’t just work in adtech — he’s lived long enough to watch it become a tragicomedy of dashboards and delusion. He’s been a magician, a chiropractor, a pilot, and a data scientist — which makes him uniquely qualified to explain how this entire industry pulled a coin out of your ear, called it “attribution,” and invoiced you twice for it. In this episode of The ADOTAT Show, Pesach...

Welcome to The ADOTAT Show , where integrity meets insanity — and the only thing more dangerous than ad fraud is honesty. This week, Pesach Lattin sits down with Mattia Fosci , the lawyer-turned-activist-turned-ad-tech-CEO who’s been kicked out of Congress, nearly killed in a jungle, and somehow decided to take on the wildest beast of them all: programmatic advertising . Now leading Anonymized , F...

In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves. From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too distracted by Slack chaos and “circle back” culture to notice. He calls out the industry’s addiction to hours-...

Simon Poulton joins The ADOTAT Show for one of the smartest, funniest, and most brutally honest conversations about where marketing is headed — and why so many of us are in denial about it. In this episode, Simon takes us deep into the AI-driven search revolution, where users don’t really “search” anymore — they just ask questions and hope their algorithmic butler doesn’t hallucinate an answer. We...

Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now. Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of legacy ad models, and the rebuilding of the open web...

🚨 Season Five Finale of The ADOTAT Show 🚨 We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a colleague. Yes, a colleague. With résumés, cover letters, LinkedIn profiles, and job interviews. Naama’s AI a...

What happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of The ADOTAT Show, Pesach Lattin digs into Donnell’s journey from Om shante to OpenRTB, and why he’s lead...

Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long. We’re talking Agentic AI—not the buzzwordy “AI tools” you use to rewrite an email subject lin...

Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand Metrics, to dismantle the entire circus. Anders is Swedish, armed with data, and just dangerous enough...

From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight. This episode blows that approach to pieces. I sit d...

What happens when you try to market to Orthodox Jews with the same recycled LinkedIn playbook? You fail faster than a pop-up on Erev Shabbos. In this episode of The ADOTAT Show , Rabbi of ROAS Pesach Lattin sits down with Avromi Prengler , a sales pro who’s mastered trust-based marketing inside one of the most unique — and underserved — communities in America. We talk WhatsApp status ads, frum med...

🎙️ This week on The ADOTAT Show: Jean-Marc Papin — The Calm Frenchman Who’s Quietly Rebuilding Ad Tech (and Maybe Saving the Planet While He’s At It) What do you get when you cross a nuclear engineer with a media tech executive? No, this isn’t the setup to a bad industry joke—it’s Jean-Marc Papin, Horizon Media’s SVP of Media Technologies and Sustainability, and the guest of this episode. In this...

Welcome to another brutally honest episode of The ADOTAT Show, where we rip the curtain off the adtech industry and drag the truth into the spotlight—whether it wants to be there or not. In this episode, Pesach Lattin, editor-in-chief of ADOTAT, sits down with Jules Minvielle, the co-founder and CEO of Olyzon, to dissect, dismember, and ultimately bury the outdated beast that is programmatic adver...

Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions. In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actually doing the hard work of understanding video—fram...

Welcome to another episode of The ADOTAT Show — where ad tech comes to get emotionally undressed and no buzzword leaves with its dignity intact. This time, we’re graced — again — by the one and only Anthony Katsur, CEO of IAB Tech Lab and unofficial frequent flyer of our guest chair. That’s right: third time on the show. At this point, we’re contractually obligated to get him a branded mug or star...

How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy? In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children, Lulu and Leo, in one of New York City’s most...

What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth? Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsesse...

What happens when you hand an ad tech blowtorch to someone who’s not afraid to use it? You get this episode. Join host Pesach Lattin as he goes toe-to-toe with Scott Ensign, Chief Strategy Officer of Butler/Till—a man who believes fewer impressions are the future, upfronts are fossils, and programmatic curation isn’t dead…it’s just wildly misunderstood. We dig into everything: 🥊 How indie agencie...