Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Here Sam discusses an example of a the selling process, what he liked and what he thought could be improved about a recent sales call he heard. See if you agree, and let us know of any interesting sales stories you've experienced.  Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com --- Send in a voice message: https://anchor.fm/marketingmeanders/mess...

We pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode. Walk with us down the riverbank meanders of marketing and explore all these questions...What should you be looking for from analytics consultancies you commission? Can you decipher their reports, are they too long, too short, too unfocussed, too clinical? How can you decipher changes to make ba...

We recently hosted a small poll on the most pressing challenge for marketers in Q1 2021, we gave four options, and the winner by a country mile was audience online overload. So we decided to talk about this as the major issue for Q1 2021 in this episode, amongst other pressures we can see, like budget constraints. We ended up having quite a deep and meaningful chat about how online overload is eff...

As we know, analytics are an essential part of marketing, but so often analytics systems and reports can be slightly hard to interpret, and to draw useful insights from, if you're not sure what to measure, and why. It can be all too easy these days with obliging platforms to produce lots of lovely colourful charts, but what are the sort of fundamental considerations you need to have in place to cr...

Sally takes a highly practical meander through Project Management, answering a host of questions in under 10 minutes!  What should effective project management achieve? How can it work? How should project management systems be set up, and what are the crucial work processes they can help you with? P.S. As a quick challenge for our Twitter followers, see if you can hear Sally's cat purring during t...

Welcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt. In this episode we dig deeper into the professional network and explore some more questions, and provide, what we hope are helpful answers. Questions like, how often should we post on LinkedIn? Why should you interact with other post on LinkedIn and comment on them, and what sort of paid campaigns should you...

"A strategy makes it easier to make decisions, and it means you'll make better decisions more quickly"   Sally Green, 2020 In part two of our strategy episode we talk about aligning strategy to roles within teams and marketing job descriptions, great people's thinking about strategy, organisational mission statements, and how organisations truly live their strategy, both in terms of what they do,...

How do the most effective users of LinkedIn operate? What should your profile look like? When should you post, what should you post? What does a connection strategy look like? Our guest Emma Wyatt has answers to these questions and more, in this special episode. Listen to Part One today, with Part Two following hotly on its heels. Once you've listened, why not let us know what you think, and take...

This is a real cracker! It features deliciously practical observations and helpful tips from Sally, and sneakily smuggled in military history references from Sam. What do the different levels of marketing really mean, and how does this matter to you and your team? How does it affect your planning and decision making? How do you make meaningful links between the levels, and how does this impact you...

How long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think... Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

In this episode Sally and Barry discuss feeling safe to share your concerns, sales and marketing teams utilising CRM systems effectively,  finding and sharing meaningful reporting data, and reimagining reporting relationships and performance assessment. Our special guest is Barry Clark , Managing Director of Dunedin Consultancy Ltd . If you have any questions or feedback for us, or Barry, please t...

Where do customer journeys actually start, how do we know if they're optimised, what's our customer lifetime value and how can you get the most out of CRMs? In Part One we discussed funnels and nurturing, buying presents, marketing automation,  and of course handbags! --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

A number of us will have been to sales conferences in the past, and no doubt have memorable stories of them to share. However, when you take a deeper look, what are sales conferences actually for? Who needs to be at sales conferences, and how do you facilitate meaningful conversations at them? We explore all these questions and more with our special guest Barry Clark , Managing Director of Dunedin...

Do you truly understand your customers' journeys?  If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they...

What do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing Meander with Amanda Claesens of course!  We hope you all managed to listen to Part One , if not, hit the link subtly included in this sentence, and then join us back here for Part Two! If you would like more detail on Amanda's work,...

Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spent on less productive, or unrelated areas? How much time do you spend working on tasks which you aren't best placed to complete in an optimal way, tasks that someone else might be best to complete? If you haven't done this already, yo...

What is market research? How much does it cost? When should you use it? How do you act on its results?  We explore all these questions and more with our special guest Amanda Claesens , owner of Ace Market Research . Part Two will be coming your way soon! If you have any questions or feedback please tweet us @meanderspod or email meanderspod@gmail.com --- Send in a voice message: https://anchor.fm/...

Want to hear more about market research? What is it, how does it work, what are the pitfalls, how do you make the most of research projects and act on the results?  We'll be exploring all these questions over two podcasts with our special guest Amanda Claesens , owner of Ace Market Research . Download from Friday 9th October wherever you access your podcasts, and let us know if you have any feedba...

As the economic impact of the COVID 19 pandemic bites our marketing budgets are starting to suffer. These are horrible times for so many, and we'd like to try and help facilitate the sharing of advice and support amongst marketers and small business owners. A way of doing this sharing experiences, tips, advise and moral support; you're not alone in having to be creative when 60% plus of your budge...

Should you attempt to do ALL marketing activities yourself? What are the pitfalls of trying to be a jack of all trades when it comes to marketing, and how can you harness the skills of others? We'd love to hear what you think about this subject, and any other bend in the river of marketing. Please send any questions, episode suggestions, queries, faint praise or criticism, by tweeting @meanderspod...

Once we have our personas researched, tested and agreed, how do we work at relationships with our audiences so that 'they end with a smile not a slap'?  Take a listen to Part 2 of our audiences podcast to see if you agree with our thinking. If you have any observations please tweet us @meanderspod or email meanderspod@gmail.com --- Send in a voice message: https://anchor.fm/marketingmeanders/messa...

Please let us know how you process the constant deluge of new concepts and technologies of marketing. Are you one of those who needs exposing to a new ideas multiple times before investigating it, or do you jump in quickly? Do you refine down your notes from education courses into three relevant concepts that you will actually deploy in your marketing? Do you 'manage' your consumption of new marke...

What do handbags, ravenous hyenas and Percy Pigs have in common? Our latest Marketing Meander about audiences of course. We've split this one in two digestible chunks, as there is so much to explore, and questions to ask, questions like: Who are my audience?  What do they look like? What motivates my audience, and what do they need from me? Where do I find them? How do I communicate with them, and...

How can you harness the power of storytelling? Where do you start? Is it time to revisit the 'about us' part of your website, does it say why you do what you do? Does it tell your story? How do stories in your marketing really make a difference? --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

According to a new study from Imperial College London , anxiety makes people more likely to buy a product. This doesn't mean we should frighten our prospect customers into buying our products, or increase their anxiety, but we should be clear, helpful and hopeful. I've tried to make sense of this from my point of view, but I'd love to hear your thoughts. Send me any ideas @meanderspod. --- Send in...