Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

The content conversation continues! This time we move into the areas of achieving the content nirvana of user generated content, when you should curate content, and what sort of content should you curate? Are there secrets to making your content relevant and how can you find multiple uses for your content? For the full discussion you can listen to part one here. Do you agree with our thinking on c...

We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we're going to monitor its performance? Have a listen to some practical examples and ideas to help you get more out of your content. Let us know what you think, Tweet us   @meanderspod   or email   meanderspod@gmail.com . See acast.com...

How do you typically measure success in your marketing campaigns and overall strategy? Do you measure by tactical metrics alone? Perhaps there is more than one dimension to measuring success that will help to align all your activities? Have a listen to this mini meander and let us know what you think, Tweet us   @meanderspod   or email   meanderspod@gmail.com . See acast.com/privacy for privacy an...

In Part Two of our conversation with  Mike Foster , from  The Entrepreneurs Mentor , we address the questions: How much should you do things yourself? How do you attract the customers you want and ensure your proposition is consistent? How do you define success in your marketing as an entrepreneur when you have few reference points? How many new businesses survive the first few years, and what are...

We were delighted to be joined by Mike Foster , from The Entrepreneurs Mentor , to discuss marketing within entrepreneurship. Mike has a broad and rich background of experiences across entrepreneurship matters, and he helps entrepreneurs and business owners develop their plans, and grow their businesses with sound advice, which we were fortunate to access in this two part podcast. We focussed on w...

We continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance team. Ways to harmonise the metrics of success in the organisation. Developing an internal marketing plan and being empathetic to other teams and how can Captain Subtext help you? Please let us know if you plan to try out any of these...

Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make your marketing work relevant to others? How do you build alliances to deliver on your strategy?  What are the practicalities of establishing a two-way communication between your team and you, you team and the organisation? How do the...

We continue the discussion on marketing automation with Dave Heywood , digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation. You can l...

In this special meander we talk all things automation with Dave Heywood , a digital marketing specialist at Bovill, and owner of OX7. We had a glorious two-part conversation about what marketing automation is, when you may or may not need it, how to prepare for its  implementation. How do you know if it's working, and assessing whether an unhealthy culture has emerged around it. Let us know if thi...

We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies.  Do you agree with us? Sound familiar? Sound unfair? Let us know .  Listen to part one here and part two here.   --- Send in a voice message: https://anchor.fm/marketingmeanders/message  See acast.com/privacy for privacy and opt-out information.

We pick up where we left off in part one . In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions about marketing from others, whilst delivering on your agenda, and the fine art of saying no! If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not le...

Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upon you, the evangelising you need to carry out, feeling a little lonely, and having to cave out marketing's niche. We discuss both the challenges and a number of solutions in our two part episode.  If you are a lone marketer, let us k...

What are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints in the organisation? Why should you establish networks within your organisation an work hard at transparent communication of your plans to as many people as possible? You can listen to part one of The Politics of Marketing here .  Ar...

We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy.  What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political a...

In part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human resources you are using? How can you get inventive when budgets are cut and how do budget cuts focus your marketing? In case you missed part One, you can listen to it here . Are there other important considerations to keep in mind? L...

We need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How do you budget effectively? Who should you be communicating with to produce your budget? What are some of the ways to defend your budget, especially through difficult times? What opportunities can you find when having to be  more strin...

Well, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you consider outsourcing, what should you perhaps outsource, who should you outsource to, and how do you decide between providers? Most importantly, how do you brief suppliers for outsourcing, and how can this represent half the battle wo...

And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail? If you missed Part One you can find it here .  Enjoy! --- Send in a voice message: https://anchor...

Welcome to our bumper Christmas and New Year holidays compilation, featuring all of our special guest interviewees from the last few months. Gain some top tips and insights from our array of specialists in one episode. Why not enjoy by the fireside whilst sipping a favourite drink, or on a long winter's walk. Hear from Toby Roe on PR, James Holden on websites, Hugo Pickering on Marketing Analytics...

Join us for a two part episode exploring PR with Toby Roe , who is co-founder of Roe Communications with his wife Victoria . Their PR company specialises in PR for Executive Education providers including business schools and leading academics, and they've picked up a host of fascinating insights on PR, organisations and the work between PR and marketing. In part one we look at: What is PR? How do...

Hello All, We'd love you to listen to this one, but also, if you like the podcast, to share it. We've refined down the best of the advice from our guest experts into this special compilation. We'll be releasing it over the Christmas period for you to savour after a festive meal, or perhaps whilst going for a wintry walk. Enjoy,  and please do share the podcast with your friends! --- Send in a voic...

We pick up the conversation with Stefan Thomas , best selling author of 'Business Networking for Dummies' , 'Instant Networking' and 'Win the Room'. I this instalment we covered How do you get started with networking? When and how can networking pay off? How do you make the most of networking with people right in front of you, even if they don't seem to be your ideal target market? If you missed p...

We were privileged to have a two part conversation about networking with Stefan Thomas , best selling author of  'Business Networking for Dummies' , 'Instant Networking' and 'Win the Room'. We had delightful discussion around what the real meaning, and practice, of networking is. Why building trust and maintaining relationships is so important. The joy of getting to know people. Why you should ide...

We pick up part two of our conversation with James Holden , founder of Wolf Productions . This time we consider questions such as is your website working for you? What are you measuring the success of your website against? How should you maintain your website? Why is it important to invest adequately in the web presence you own? Listen to Part One here if you missed it. Feel free to get in touch w...

Why do you need a website in the first place? What is your website there to do, and how do you know if it's doing it? When are chat bots a good idea, and why should you be different to get noticed in your marketing?  We discuss these questions and much, much more with James Holden , founder of Wolf Productions , the bespoke  website design company, which he started in 2001. Listen to part one of o...