Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

This is a quick meander about machines, data and the human being. Where should marketing focus, or be led? Do we sometimes forget about the human being consuming our campaigns, and our own humanity when making decisions on a strategy to pursue? Have a listen an let us know what you think.--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and...

Hooray, it's the first episode of Marketing Meanders with Sally and Sam , a foray into marketing at the coalface. In this episode we're discussing what a marketing campaign is. We will ask all the questions you'll want to ask yourself and your team before, during and after running one. Questions like: What sort of campaign(s) do we need? Who are we targeting? How do we create something to fit our...

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you...