Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

LinkedIn is a social platform focused on job and business opportunities as well as professional perspectives on career and business trends. Here are some strategies from #TeamImpact to enhance your presence and become more engaged. Tune in:

During the summer, internship programs are an excellent way to get support for your company and help groom the next generation of young professionals. Tune into today's episode of #MarketingMcCants , where I help you develop a successful internship program.

Different people choose different ways to handle difficult business situations. Some ignore what’s happening or pretend that a conflict doesn’t exist. Others become accusatory and place blame in order to settle a matter. But let me tell you, the best way to handle a challenge is to acknowledge it exists, find a solution to correct it, and then establish a system or a protocol that prevents its rec...

Did you know that 90% of marketers say that social media marketing has increased the exposure of their business? In 2022 it is very clear that social media can enhance your brand and bring more customers to your business. The challenge for most business owners is deciding which platform to use and how to use it. Tune into today's episode of #MarketingMcCants where I help you plan or restructure yo...

Internal communication shows up in the way that you relay messages to your team members and associates. We believe it's the most important type of communication for any business. Your employees reflect the biggest representation of your brand. In today's episode of #MarketingMcCants, I will share strategies that can enhance your company's internal communication. 

The process of attracting new customers and clients, engaging with them, and gaining their loyalty is rooted in effective communication. If you are focused on building and retaining a strong customer and client base, you have to make sure that your operation is in line with what you tell customers about who you are. In today's episode of #MarketingMcCants, I will guide you in the process of leveli...

It's no secret that I love learning! My love of learning and exploring new places is the foundation for all I have accomplished in my 33 years of starting and running Impact Consulting Enterprises. Learning – whether it’s in a classroom, a boardroom, or a new environment – requires that you to step out of your comfort zone, look at situations differently, be exposed to and accepting of different p...

As spring brings more sunshine, consider enhancing your space. Don't worry, it doesn't have to be a major remodeling job. Something as little as allowing natural light into your office, can create strong energy and uplift your mood significantly. In today's episode of #MarketingMcCants, I will share effective ways to enhance your space and how it is beneficial to your productivity levels.

Over the last two years, health precautions caused minimal in-person contact with our clients. As the world continues to get back on track, it is time to re-engage your customers. Reach out and check in on their well-being. Seek ways you may be able to support them. Provide them with words of encouragement. These methods are all important in maintaining a healthy brand-customer relationship. Tune...

As a business owner, I pride myself on being a continuous learner. It is important to constantly learn new ways to upgrade your talents & skills. Tune into today's podcast episode of #BuildYourBusiness with me, Cheryl McCants, as I share several ways you can improve your skills for the betterment of your business.  

Spring represents a season of rebirth and new beginnings. Just as we prepare our homes and gardens for revival, we must follow suit and assess our business operations to usher in new ideas and functions. In today's podcast episode of #MarketingMcCants , I will guide you in "spring cleaning" your business operations.

In this episode, I share the many challenges I had to faceover the years as a business owner. I am here to encourage you that it is important to be resilient, avoid any unnecessary negativity, and learn the lesson from each challenge.

The grind and the hustle have become acceptable metaphors for productivity, but neither term engenders any benefit for the person grinding or hustling. I know for many entrepreneurs these have become branded terms, implying that they’re working hard and that they are dedicated and focused. And as that may be necessary for a successful business, there are also tremendous benefits to taking a break....

The worst thing you can do is ignore the constant changes happening in today’s marketplace and be resistant to new solutions for your business. In this episode of Marketing McCants, I will discuss strategies that may improve your operational plan and help you get out of your own way.

As a business owner, do you often feel like you have too much to do in too little time? Are you working longer hours, spending lots of brainpower, and managing broad facets of your operation? Well, here's a tip for you: It's time to start working smarter, and not harder. In this episode of Marketing McCants , I share strategies that can help you maximize your day's productivity.

Hello, it’s me, Cheryl McCants.  As the Founder & CEO of an award-winning minority woman-owned business over the last 30 years, I decided to sit down and reflect on my exciting and insightful journey. Today’s podcast episode of #MarketingMama will feature a heart-to-heart from me to you. Tune in so I can give you pointers on how you can have your own hugely successful business.

“Don’t open that, it’s a scam!” Have you or a colleague ever been a victim of a phishing scam? With more employees working from home, it is important to recognize these scams before it's too late. In today’s podcast episode of #MarketingMama, I talk about the dangers of phishing and how to take precautions in your company.

Women are Leaders, too.  Unfortunately, women in leadership positions operate under many common biases. In my newly released episode of Build Your Business with me, Cheryl McCants I discuss how and why it’s important to encourage women to pursue leadership roles.

Female Entrepreneurs Need Support.  Did you know most women-owned businesses are sole proprietorships with no employees? This is often the case for these businesses because they don’t have the necessary resources they need to grow. Tune into today’s newly released episode of #MarketingMama where I talk about how to support women entrepreneurs.

As we kick off Women’s History Month, in this episode of Build Your Business with me, Cheryl McCants, I will share strategies that can assist creative female entrepreneurs in balancing their creative talents with and business management.

In this episode of the Build Your Business with Cheryl McCants podcast, we will take a look at marketing in general and what it will mean in 2022. Marketing in 2022 requires business owners to take risks, invest in their brand, and listen more intently than ever before when engaging with customers and prospective customers. Listen in as Cheryl McCants shares some expert advice on how to market you...

For Black History Month, we’ve been sharing insights on diversity, inclusion, and equity and what it can mean for your business. Today, I’d like to share seven strategies on ways to become a more inclusive leader. And remember, increased inclusivity means increased sales, revenue, and team retention.  #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #Che...

With millennials and Gen-Zers becoming the dominant workforce generation, diversity remains an important factor in attracting and retaining talent as these two groups are currently the most different generations in American history. In this episode of the Build Your Business podcast, Cheryl discusses how diversity in your workforce will lead to increased innovation and ultimately, REVENUE.  #...

Happy Black History Month! In this episode of the Build Your Business with Cheryl McCants podcast, we will kick off Black History Month with a discussion on diversity, equity, and inclusion (DEI) and more specifically, how and why it is becoming a workforce trend in 2022. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Dive...

Are you considering using social media influencers to market your business in 2022? If so, this one’s for you! In this episode of Marketing Momma, Cheryl offers a simple, comprehensive guide on how get the most out of your social media influencer. From choosing the right influencer to maximizing your return on investment, your Marketing Momma has your back!