Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

In honor of Dr. Martin Luther King Jr. Day, Cheryl discusses the “social justice bandwagon” and the difficulties corporations have when trying to establish a stance on popular social justice issues. Commonly referred to as “woke-washing”, the trend became popular during the George Floyd protests last year and consumers became increasingly more critical of companies who cannot communicate their sta...

Marketing Momma discusses various trends to look out for in 2022 and focuses on one of the most important elements to your content: Video. With YouTube as the second most used search engine, promoting your product or services via video content becomes a necessity rather than an option. Listen in for some tips on how to make your videos as effective as possible.

In this episode of Marketing Momma, Cheryl kicks off the new year with a heart-to-heart. She discusses the Great Resignation and Termination, and its effects on small business owners. How can a small business get the revenue and resources needed to offer competitive benefits to their employees while reducing costs to their clients? Fair contracts are a start!

Storytelling has re-emerged as one of the most powerful tools for public agencies to connect with the masses. The public tends to favor a good, honest story from a trustworthy person who shares similar values to them. It is increasingly important to share your mission and vision in order to produce a platform that unites your business with the people you serve. This week, Cheryl shares tips from h...

Understanding the services your products and business provides is absolutely necessary in identifying your target audience. Knowing your audience does not mean that you exclude other types of customers, but it helps you to focus your efforts on a group of people who are more open to your messaging. Cheryl McCants goes over three quick tips on how to carve out your target audience and later highlig...

Delivering the perfect pitch is essential to landing coverage in the New Year. In today's episode, Cheryl McCants, your Marketing Momma, discusses the basic of what goes into a pitch and offers advice on how to craft the perfect story that guarantees maximum exposure. It is important that the public not only knows your story but also resonates with it. Cheryl also talks about how to use social med...

In this episode, Cheryl McCants, your Marketing Momma, shares tips on how to implement and accomplish effective business resolutions. Ladies, it is never too late to make a resolution for your empire. Keeping New Year's goals for your business is just as important as the long-term plans you hold for your business. Developing flexible goals that combines what you've learned in the past year is one...

Moms are extraordinary without even running their own businesses. Now add the weight of entrepreneurship to raising a healthy and well-adjusted child who needs to become a productive member of society and you've created a mompreneur. Being a mompreneur is a never-ending 24/7 job that takes strategy and skill to pull off successfully. Of course, strategy and skill must be built on a firm foundation...

Expressing gratitude addresses one of the most common workplace issues: employee engagement. According to glassdoor.com, 81% of employees say their boss’ show of appreciation motivates them to work harder. And, letting an employee know their value to your business’ bottom line means more than you may realize. Gratitude increases job satisfaction and builds trust. It encourages employees to enjoy w...

Mastering presentation skills is a basic requirement for business success. It is important to know how to effectively interact with your audience. Whether speaking in front of a large group or in a more intimate setting, knowing how to captivate those around you matters. So what is the secret to an impactful presentation? Cheryl McCants gives you four helpful tips on how to deliver your best. Also...

In this episode, Cheryl uses the "F word"... Feedback. Feedback from employees, clients and others is important to any entrepreneur. This week she shares key steps that will lead to business success. On your journey to building a prosperous business you must always prepare, regularly assess and routinely evaluate your employees. Customer satisfaction is key to growing your company. You should also...

Identifying your ideal customers and matching your services to their needs may perhaps be the most essential steps for business growth. As an entrepreneur, it is vital to know who is buying what you are selling. You must connect with your intended audience, also known as your qualified prospects. In this episode, Cheryl McCants, your Marketing Momma, shares a few tips on ways to get to know your i...

Many people have great business ideas and can visualize the action needed to get started. That said, few actualize their visions. In today’s podcast, I hope to motivate you to start, run and grow your business.  I’ll also provide a bit of guidance to get you through the journey. If you are thinking of starting your own business and dreaming of expanding it eventually, keep listening to t...

Crises occur anytime and all the time. If not in your business, they can easily occur with a close business partner, a brand you have endorsed, or a client that you support. Your connections may have a highly visible crisis that is so shocking, their associates will have to take action to save their own reputations. Regardless of the origin, with today’s real-time news and all-time online communic...

It's National Women's Small Business Month! In this episode, we explore how to support women-owned businesses by changing what you do in your everyday life. Although the number of WBE's has increased over the last five years, we continue to make less than a third of what privately owned male businesses make. Cheryl McCants, your Marketing Momma, explains the importance of WBE's and how women can c...

During Global Diversity Month we will focus on diversity, equity inclusion, and culturally competent communication. The journey to be culturally competent in the workplace has been slow. Cheryl McCants, your marketing Momma, explains the importance of considering the diverse nuances of others and shares three helpful tips on how you can avoid stereotyping diverse groups while increasing efficiency...

What’s in a certification? There are so many ways small businesses can distinguish themselves from their competitors. Whether the differentiation is in actual services provided, marketing materials, or business practices, there are several ways to uniquely brand your business. Listen for three simple ways that business certifications can help brand your business and help get you that contract.

Remind employees about mental health benefits and resources available to them. Take a stress break when necessary and breathe at all times. Encourage team members to support one another with meeting deadlines and ask clients for additional support when needed. Business owners, talk with your employees about receivables and payables. You might be surprised about how understanding they will be if yo...

This year back to school takes on a whole new meaning. With youngsters, teens, and college students heading back indoors after months and in some cases years of online learning, what’s old is not new again. I just dropped my daughter off to college after a high school senior year and a college freshman year courtesy of our porch, our living room, and our bedrooms. The transition for me to get back...

This Saturday marks the 20th anniversary of our modern "Day of Infamy": the deadly attacks on the World Trade Center in New York City, the Pentagon in Washington, DC, and the crash of Flight 93 in western Pennsylvania. 20 years on, the day remains a vivid memory for me and I’m sure for you too. The history is dark. But there is always hope and a silver lining if you look for one. * CORRECTION:&nbs...

Join Cheryl McCants, your Marketing Momma, as she outlines steps to developing a successful marketing strategy. Do you have a solid business strategy? Did you set resolutions for your business earlier in the year? Did you devise a marketing plan to support the achievement of your business goals? Please understand that no matter how good you are or how great your product or service is, your busines...

Cheryl, your Marketing Momma, shares insight into ways to attain and retain success as a businesswoman in America.

Get ready to meet Cheryl McCants, your Marketing Momma.  after 19 years of hosting and co-producing the Woman of the Week Talk show, Cheryl is back on the air with insights, timely conversations, and her straight-no-chaser- advice. Tune in and tell somebody.