Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

We all know that owning and running a business requires infinite commitment, hard work, determination, and a great team alongside you. January remains a great time to evaluate the year gone by and assess not only your business brand, but your marketing strategies as well.

Excellent communication is essential for the development of an excellent society. As we move into the New Year, it’s time to start thinking about your communication goals for 2023.

It pays to innovate when marketing your business as well your products and services. As an entrepreneur introducing new products and services to the world, you can capture the world’s attention by thinking outside of the norm and bring fresh and innovative products and services to the market. In today’s podcast, I want to share my thoughts on innovation.

Over the past 25 years, tennis powerhouse Serena Williams built a personal brand synonymous with greatness, tenacity, success, and inspiration. Serena’s tenacity, success, and determination inspire me. In today’s episode, let’s take a deeper look into Serena’s success, and listen up for five brand pillars that every business needs to lean on for success.

It's no secret that receiving a cancer diagnosis can be one of the most life-altering experiences any person can have. This was my unfortunate reality not too long ago. When I received my diagnosis, one emotion that surprised me most was: Fearlessness in the face of extreme adversity and all the unknowns. In today’s podcast, I will explore what fearlessness means for me and share some of the l...

As a business owner, when thinking about the future, you should consider more than current revenues. Let’s talk about generational wealth. How are you ensuring that your business’ financial investments, real estate holdings, and other assets pass down to the next generation? In this episode, I will share with you some tips on how to create and sustain generational wealth.

For this episode, I’d like to talk about the importance of hiring a financial coach or advisor.

This season of giving back is here! In today's episode, I will discuss several ways you can celebrate this holiday season. 

Are you prepared for the new year? Tune into today's episode to learn ways you can grow and strengthen your business in the year ahead. 

The end of the year serves as a great time to reconnect with the founding principles of your business –areas that include your mission statement and core values. Today we dive into several strategies for reconnecting to your business purpose. 

In this podcast episode, I will discuss the importance of taking inventory of current business practices, which helps you improve your processes. 

The right marketing and advertising plans can provide two very important outcomes: 1) the introduction of your brand to new customers and 2) the reassurance of your services to existing customers. That said, nothing solidifies and elevates your brand like a testimony from one customer to their network of friends, family, and associates. Personal testimonials and referrals share experiences in deta...

Most business leaders spend a lot of money to speak with customers through sponsorship messaging, advertising, social media posts, and other marketing communication strategies. The smartest companies however, know that outreach is only half of a successful equation to expand and retain customers. As we all know, marketing is an extremely important part of listening. Getting feedback, solicited or...

You can best serve your customers by knowing who they are. In a future podcast, I will discuss specific tools to help elicit customer feedback, but in this episode, I want to discuss the importance of understanding your customers and their behavior and how that aids you in providing them with the best customer experience and service.

Growing your business doesn’t mean focusing just on size. It’s important to look at all aspects of your organization in terms of how you manage your brand, your customers, and your team members. As we celebrate Customer Service Week this week, check out today's podcast focusing on the importance of creating a spirit of customer service throughout your entire company.

One thing for certain in 2022 is that every business’ marketing strategy toolkit must include a strong social media presence. I know ...  As a fellow business owner, that isn’t ground-breaking news. And we both know that remaining current and consistently posting on social channels may take up most of our time. From content creation to regular customer engagement, it’s no secret that social m...

Partnerships are a great strategy to advance your business. Before your sign an agreement, however, make sure you have an exit strategy -- like a business prenup. There are many successful partnership examples, but there are also many that don't work. It's important to have a strategy in place in case it doesn't work out.

Even with Cheryl's outstanding credentials, she constantly prides herself on being a continuous learner. In this week's #MarketingMcCants podcast episode, she will go in-depth on the importance of making time for professional development.

We know how hard it is to get started with a growth strategy, so we've put together a list of our three favorite resources for business growth. Tune in!

While countries like Colombia, Panama, Portugal, South Africa, and Ghana are welcoming Black entrepreneurs, you do not have to relocate to expand your business or operate globally. Tune into this week's podcast episode where I share tips on starting a business model from across the sea.

It's important to identify the right resources to sustain business growth and expansion. Tune into today's podcast episode of #MarketingMcCants to learn how to optimize networking and community programs for your business's advantage.

Last week, I talked about the importance of supporting Black-owned businesses. Well, in order to do that, you have to know where they are. Tune into today's podcast episode where I share different resources to find Black-Businesses.

In 1969, the Minority Business Development Agency was established, under the Nixion administration. This decision impacted the loans given to minority-owned businesses, which increased by 24%. Additionally, a variety of programs were developed with the intent to alleviate the effects of systematic racism. While many people view the support of Black-owned businesses as just an act of altruism, Blac...

For many of us, the start of Black entrepreneurship began with Madame CJ Walker, heavily acknowledged as the first Black millionaire. But did you know Black business ownership dates back to the 1600s? To celebrate National Black Business Month, I will dive into the history of Black-owned businesses in today's episode. 

In today's episode of Marketing McCants I will discuss the importance of creating effective incentives for employees beyond salary increases. I'll also address implementing strategies that may help you retain your team.