Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

Use the summer season to CREATE campaigns that will help your business stand out from the competition and reach new customers, while everyone relaxes and enjoys the sunshine.

When building your business, as marketing and communication are key components to success, creating a marketing and communication plan IS vital. Here’s a step-by-step approach to creating a strategic marketing and communication plan.

If you’re in charge of setting up meetings as a business owner, you need to ask yourself… IS THE MEETING WORTH IT? In other words, will the meeting generate meaningful results and be an effective use of your time and everyone else’s? Ask yourself, what can you do make sure the meeting’s worth it?

With renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?

In order to build a business and drive it to success, entrepreneurs must THINK BIG. In this episode, I’ll teach you how to into “The Power of Thinking Big” and help YOU prepare for success.

Motivating your customers is one of the key elements in generating sales leads for your business. Motivated customers are more likely to take action and engage with your products or services. Here are some practical tips that can help you motivate your customers and increase sales leads.

In today’s fast-paced business world, it’s very crucial for you to be a top performer and deliver results, even if your time is limited. Here are some motivating strategies that can help you become a better performer and maximize your work performance.

Behind every successful business is a successful salesperson, and the best salesperson in the world (as I once heard) makes it rain money…Now what business owner doesn’t want to dance in the rain? Let’s get motivated and talk about pitching.

Diversity, equity, and inclusion go beyond mere HR jargon; they serve as powerful motivators. Embracing DEI is crucial in fostering an engaged, dynamic, and inventive workforce, as most individuals today seek to associate with a company that values these principles.

How do we motivate? As you build your business, keep in mind that motivation stems from the practice of mindful leadership. As a mindful leader, you should consciously cultivate your ability to remain present, open-minded, and compassionate.

Money makes the world go round. We’ve all heard the saying. When it comes to marketing, it’s no different. Knowing how to wisely invest your money in a marketing strategy that will achieve your goals can make a huge impact on your business success. Here are some reasons you should consider money when crafting and investing in your marketing plans.

You’re working hard. I am too. With all that hard work, it’s important that your company reaches its full potential for positive impact on clients, employees, vendors, & partners. An effective external communication plan keeps folks aligned with your company’s values, goals and objectives. Here are my top strategies for maximizing impact, the Cheryl McCants way.

Has time passed since you created your most recent set of goals? Have you had a chance to assess whether you’re on track to reach your goals? We are now a quarter of the way through the year, and right now is the perfect time to review and assess your accomplishments compared to the goals you established in January. Your goals need to be Specific, Measurable, Achievable, Relevant, Timebound, Inclu...

Marketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits.

This week, I’d like to talk about why you should explore opportunities in renewable energy as you look for ways to build your business.

It’s no secret that if you support a culture of wellness in the workplace, everyone benefits. But as you build your  business, it can be hard to remain focused on wellness. Let’s dive into a few key strategies to support a culture of wellness within your business.

This podcast mentions ways to build new professional relationships that are vital for your career and your company growth. If you’re only networking with your peers or with your close business associates, you’re missing opportunities to build your business. Let’s learn to network outside of our comfort zones.

We all think, at least most of us do. But do you think strategically, especially as it relates to business? If thinking strategically is new for you, come on a short journey with me where I will break it down.

Shout it from the mountaintop! Every business has a story to tell. As you build your business, if you don’t brag about what you can do and your accomplishments, no one else will. It’s an absolute necessity in today’s competitive marketplace to tell your story loudly and proudly.

Receiving feedback is an essential part of a manager’s role. Believe it or not, there is an art to it. Embracing feedback is one of the most useful tools for professional and personal development. Feedback – the new F word!

On this Valentine’s Day, let’s spread the love! I’ll define what I mean when I say spread the love. For me, spreading the love means inspiring smiles, trust and confidence. It means to connect with clients, employees, and the community. It also means to give back.

Creating an authentic and effective diverse supply chain starts with understanding why diversity matters, and how diverse supply chains build ethical paths to lasting change. Here are a few thoughts on how your company can create and maintain authentic supply chain diversity.

It’s time to generate new business in this digital economy, via digital marketing techniques. When implemented correctly, digital marketing proves to be a cost effective promotional tactic.

Do you ever feel stuck in a rut when it comes to marketing and communication? You’re not alone. There’s so much information out there, it can be difficult to know where to start. That’s why we’re developing a unique system that helps businesses achieve their marketing and communication goals, which we like to call the “Impact Process.”

For too many years, men dominated corporate board rooms while decision makers lacked any substantial diversity in either race, ethnicity, gender, or thought. Thankfully, the past two decades ushered in sincere commitment to transform companies’ workforces, mindsets, and cultures from the bottom up and the top down. We call this inclusive leadership.