Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

Design plays an essential role in business practices and strategies. Listen in for ways that design can revolutionize your business.

With the wide plethora of digital and physical channels available, visual consistency matters when building brand identity. I’ll show you ways to create a consistent visual identity across multiple platforms.

Good design does more than make things look pretty. Design helps to tell a compelling story and connect emotionally with your audience. Listen to this podcast episode to learn more.

Accessibility is not just a legal issue; it’s an ethical one. With 15 percent of the world’s population living with some form of disability, we must design websites that are accessible and inclusive for everyone.

Negotiating media buys can be a complex and time-consuming process, but the benefits are immense. By mastering this skill, you can secure increased advertising value and connect with your audience more effectively.

Negotiation remains a critical component of building successful business relationships. It’s important to know how to navigate negotiation discussions effectively in order to achieve the best outcomes.

Negotiating a deal that benefits both parties is not always easy, but strong communication skills can increase your chances of successful negotiation.

Negotiating may be a daunting task to master, but it's a crucial skill for public relations professionals to master. With the right approach, you can become an expert negotiator.

Effectively analyzing your internal marketing is key to determining what’s working within your organization and what needs improvement. In this week’s episode, I’ll explore the importance of internal marketing analysis and how it can build your bottom line.

Cultivating a culture of learning within an organization has numerous benefits. This podcast episode discusses the advantages of cultivating a culture of learning to improve your marketing campaigns and increase your sales.

Every business owner needs to practice customer-centric listening to improve their marketing strategies. This week’s podcast discusses ways listening bolsters your marketing campaigns.  

Understanding your competitors is crucial business success. How do you start? Let’s explore the concept of “CI” (Competitive Intelligence) and how to leverage it to outdo your competition.

An important part of marketing communication is social listening. In this podcast, I discuss the art of effective social media listening in developing and maintaining successful marketing & PR campaigns.

In today’s fast-moving world, the successful businesses are the ones where the leaders communicate to their employees in a quick and timely manner. Here’s how you can strengthen your internal communication to foster a positive company culture.

In order to effectively communicate with your company’s many stakeholders, you need to have a strong marketing communication bench. Listen in for a few ideas to cultivate your team of advocates.

With the increased competition resulting from companies using digital marketing campaigns, you need to stand out from the crowd by getting an effective marketing strategy in place. Let me show you how you can strengthen your digital marketing campaigns.

In today’s digital age, having a strong online presence can help you reach a wider audience and establish the credibility and authority of your brand. Here’s how you can strengthen your online presence for increased success and profit.

The holiday season holds great opportunity for businesses to analyze customer behavior, but it’s hard to decide where to start when available data is so abundant. Here’s how to simplify conducting your customer behavior analyses during the holidays.

For business leaders like you and me, efficient project and task management is crucial for marketing and communication success. What’s a winning strategy for organizing and simplifying your complex projects and tasks? Your Marketing Momma has the answer.

As we approach the end of summer, business owners like you and me must focus on the future and plan accordingly. Here are planning tips to simplify your marketing and boost your social media brand for the fall and winter holidays.

Maintaining an organized digital workspace simplifies not only your personal efficiency but also the overall productivity of your business. Here’s how to declutter and simplify the files on your computer and other digital workspaces.

It's now August. Just like you prepare for fall yard and garden work, you should make time to organize and simplify your workspace, your workflow, and your business goals. Let me show you how to organize and simplify so you can save time later.

Standing out on social media and creating a solid brand identity can be challenging. Fear not, your marketing momma is here with tips to enhance your social media presence and grow your brand.

Considering the importance of growth and economic development in our communities, we need to stay committed, push boundaries, and thrive beyond limits. These three secrets have guided me throughout my 30-plus-year journey.

Having strong relationships with your customers and suppliers helps build trust and loyalty, which in turn create sales, improve customer service, and more. This is what I do to create strong relationships.