Marketing Major

 Our guests today are two recent UofA grads, Keandra Lucki and Adrienne Leung, who work at FKA, one of the fastest-growing marketing agencies in Edmonton! In this episode, we explore what it's like to get a job right out of school as an Account Coordinator in a marketing agency. We cover a variety of questions surrounding the role like: How crazy is the agency pace really? What's the most rewardin...

If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Baretta, walk us through the emerging fields of artifici...

There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura join...

Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to en...

In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and...

We heard the perspective of the agency side last episode, now it's time to hear what the client side thinks. And we are thrilled to have the National Marketing Manager for Booster Juice, Karen Smola, on the podcast to discuss the ins and outs of working on the client side. (fun fact: Karen has only been in the industry 5 years and is already a NATIONAL Marketing Manager) If you want to reach out t...

Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode a...

There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podc...

Think retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is currently running the show at the School of Retailing...

In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion below: Patagonia Insta Handle - https://www.instag...

Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insights and will leave you wishing there was more... oh...

Ever thought of starting out in marketing's fastest growing area? Just think of the job security. In our episode "Starting Out in Digital" , Josh sits down with FKA's Media Director Angelina Cho. (Side note: FKA was ranked #150 on Canada's Growth 500 List largely due to their digital expertise) The two discuss how digital media has evolved over Angelina's career, the entry-level opportunities avai...

In our first episode, Josh chats with ACE president, Puneeta McBryan, about how she ended up in marketing and the various opportunities available for marketing students in Edmonton and within ACE. Listen and let us know what you think via http://www.uama.ca/read-me/ Links to everything Puneeta mentions: ACE Website - http://adclubedm.com/ Honest Dumplings Case - https://zgm.ca/work/creating-honest...