Marketing Major

Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fashion is always 2 steps ahead of Edmonton; it truly...

You want me to put a down payment of how much?! The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover of the Island or simply romanticize starting fresh in Europe. We add a little bit of spice with some tr...

What’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this semester. We're all having a bit of fun with our courses because we’re in a pandemic so why not??? Ale...

It’s a holiday miracle! A new MM episode hot off the press! The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39] We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery in Edmonton. They talk about the start of their st...

It's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why not? We dare you to listen to it all in one go . First, the gang talks about music streaming preferen...

We are BACK for Season 3 and our mental states are just as unstable as our internet connections. In this season prologue, we introduce the newest members of the Marketing Major team and welcome back a familiar voice. Joined by other members of the University of Alberta Marketing Association (UAMA), we warm up our podcasting muscles and chat about awkward breakout rooms, work-school-life balance, a...

As we say goodbye to our co-host Josh and another season of Marketing Major, we do so in the best possible way with our biggest guest to date. Somehow, we lucked out and got Josh's marketing idol, Terry O'Reilly, on this amateur show for his final send-off. Besides being Josh's idol, Terry is considered marketing royalty with his long list of international awards and other achievements. The insigh...

For this episode, we sat down with zag's Digital Strategy Manager and part-time Jesus look-a-like, Matt Gaudet. As a special surprise, UAMA's very own Jill Sundquist sat down and co-co-hosted with us since she interned for zag's social media team last summer. We talk memes, Tik-Tok, the future of social media marketing, and the psychology that goes behind it all. This one is a fun and laid back di...

Lotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations.  Luckily for us, our guest today Lindsey Allan from McCann Canada is no stranger to these challenges and provides insight in...

In this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both individuals and marketing professionals.  We bet you didn't know Webb toured around Europe in a roc...

In this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss  what really goes into to running the marketing department in a mall and some of the struggles and challenges t...

In this episode of Marketing Major, we are joined by Pete Nguyen , former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co . in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working with Lady Gaga to creating a short film as part of a marketing campaign for iRobot cleaners. Along t...

In this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we are made aware of the future of business technology and how we need to prepare to work in this changing...

In this episode of Marketing Major, we take a detour from the usual marketing conversation and explore the booming tech industry in Edmonton with Adam Danyleyko, Community Manager at Startup Edmonton. We discuss common misconceptions about the career opportunities in Edmonton and do a deep dive into companies like Jobber, Scope AR (did you know they've worked with NASA?), MEDO.ai, and other innova...

What really goes on behind the scenes in putting together a creative marketing campaign from conception to execution? How much work goes into an award-winning video series? How do you convince your client to let you do something crazy with their project? How should you allocate your time and resources during a long and challenging campaign? We've got the answers.  In this episode, Matthew Gresiuk...

On today's entry-level job series, we are joined by Kevin Espenido who works as the Brand Marketing Coordinator at ATB Financial, consistently ranked one of the top places to work in the country. We learn all about Kevin's journey through ATB from starting out as a summer student to quickly evolving into one of the company's top young marketing studs. Along the way, we get the inside scoop on what...

These days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working behind the scenes of social media. In this episode, we are joined by one of Edmonton's most popular social...

What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use their unique purpose and story to break into the groc...

Purpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like cause-related marketing, CSR and social marketing? And why do some brands get purpose right while others se...

At some point in the last decade, marketing went meta: the story behind the campaign subsumed the campaign; the video case study about the event overtook the event. In this mini-episode, we chat with Rob Jennings to understand just what meta-marketing means and explore some of Rob's favorite examples of this phenomenon. Want to read more about the examples Rob shared? Here are the links below: Col...

It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of knowledge about the most relevant things happening in...

This episode, we are so lucky to have Digital Content Coordinator and NAIT grad, Chelsey Jensen, on the podcast to discuss the ever-changing world of media and how it intersects with marketing. Chelsey has made quite a career for herself in media and shares all the best stories and lessons from her time at Chorus Entertainment. We are also joined Chelsey's best friend Jen Bacchus who also happens...

Our guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term "digital coordinator" means and the wide variety of roles it can encompass. We also highlight some emerging tr...

Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, there is something for everyone to learn on the...

On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season) . She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently...