Marketing Major

For our season finale, UAMA execs reflect on graduation, the end of the semester, school life, AI, and what’s next.

In this special episode of Marketing Major, we’re joined by Calvin, Viktor, and Jerica for a more relaxed episode focused on school life, off-topic conversations, and experiences beyond academic and professional life

Special episode sponsored by Dakao! We’re joined by Shannon Phan, marketing grad and co-owner of Dakao, to talk about the brand’s beginnings and her journey as a marketing student. Tune in to obtain an exclusive promo code for Dakao’s West End & Hub Mall locations.

JOIN THE UAMA EXECS IN THIS HALLOWEEN-THEMED EPISODE! From favourite spooky memories, CREEPY-CARVINGS, OR iconic Halloween ads, we dive into both the “tricks” and “treats” of fall semester life.

Meet Ojo, a 2024 UAMA/Marketing Major alumnus who’s now building his career at Burke. With a strong foundation in marketing strategy and Management, he brings a fresh perspective on how physical media shapes modern marketing. We’re excited to have him on the podcast to share his journey from university to industry and the lessons he’s learned along the way.

Season 7 is here! Calvin and Viktor return once again, and this year they’re joined by Jerica. In this episode, the hosts delve into student life and share their insights on the latest marketing trends. Follow us on Instagram @marketingmajor.mp3

On this episode, learn about how marketing and entrepreneurship interact in the workforce, and listen to how Siddharth's life experiences shaped his journey in entrepreneurship!

On this Christmas special, listen to our exec team rant and discuss holiday traditions, favourite classes this semester, family heirlooms, Fido (not the company), and ofc some singing! Follow us on Instagram: @marketingmajor.mp3

On this episode, we’ll be chatting with Sarah about everything consumer behaviour! We discuss the evolution of consumer behaviour, her research, and current trends! Follow us on Instagram: @marketingmajor.mp3

Meet Alyssa Linford from Edmonton Global! On this episode we discuss everything from economic development to taking risks and try new opportunities, and lessons learned from university. Follow us on Instagram: @marketingmajor.mp3

A new academic year means a new season of the Marketing Major pod! In this episode, you'll meet the newest podcast directors for the season where we discuss student life, marketing, and everything in between! P.S. Count how many times we say yeah in the episode Follow us on Instagram: @marketingmajor.mp3

Marketing connects all of us! In this episode, Ellaine and Emmanuel host Donnalee and Amber- professionals in both fashion and interior design who are UAlberta alumni. We explore various topics and connections between the realms of marketing, fashion, design, culture, and the best campus nap spots. —   Send in a voice message: https://anchor.fm/marketingmajor/message

In this episode, Ellaine and Emmanuel host Kelby and Evhan from Berlin Communications, a local agency in Edmonton. We cover a bunch of topics from local agency life, culture shocks, career opportunities in marketing, missing royal family members and more! If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta! --- Send in a voice...

In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more! If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!

Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio!

In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends!  —   Send in a voice message: https://anchor.fm/marketingmajor/message

As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy! —   Send in a voice message: https://anchor.fm/marketingmajor/message

In this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below! Advertisement Links:   This flat tire needs a man Let Noxzema cream your face Apple’s 1984 Super Bowl ad https://www.themill.com/newsfeed/super-bowl-t...

What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more. 

This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means.   --- Send in a voice message: https://anchor.f...

New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out! 

Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode.

It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4! To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and the Office, end of story. [0-10:27]  Today we...

Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00] We then dive deep into the identity crisis that comes with grad...

The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46) Today we are joined by Anita Chauhan, a stellar marketer out of Toronto with a profound...