Marketing Made Easy for HR Consultants

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services . Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in. You'll discover... The...

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you. We hear from mediation expert consultant, Emma Jenkings on... How to spot the grumbling of discontent BEFORE that grievance hit your desk. The key steps to take in ANY mediation s...

Today's episode is a conversation with Ruth George and you'll discover... 👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour. 👉 How CIPD membership has helped her develop a solid client base. 👉 What to do when the inevitable feast or famine kicks in. 👉 Why having the right network is key to your success. 👉 Where your website can be an import...

In this episode you'll discover: 👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode. 👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week. 👉 What to do when crafting any lead gen strategy to ensure you get an ROI. 👉 Why the first step of EVERY lead gen strategy...

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed. Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place. It’s all a far cry from their days in the corporate world. But when you go self-employed, you need to make sure you don’t just charge your worth, you actually...

Pricing can be a confusing topic when you first go self-employed. Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge… Pricing is a minefield that nobody prepares you for when you go self-employed. But just like for EVERY OTHER business out there, pricing is important. Charge too little, and you may feel resentful of the clie...

In this episode you'll discover: 👉 How to get way more enquiries and sales with just one TINY change to your marketing activities. 👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever. 👉 What "game" to play when launching your services to ensure you get more sales than ever before. 👉 The simple phrase you can use to make it a no-brainer for people t...

In this podcast episode you'll discover: 👉 How to get more done in 25 minutes than most people do in an hour. 👉 The SEVEN simple productivity hacks you can incorporate into your daily activities. 👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity. 👉 Where to find a helping hand to successfully incorporate the Pomodoro Technique into your da...

Cold calling gets a bad rep. And I get it, no-one enjoys getting calls out of the blue. Especially in today’s day and age when everyone just texts. Worse still, cold calling probably makes you feel a touch awkward… your mum warned you not to talk to strangers so cold calling goes against your nature… and you completely panic at the very idea of calling someone. But here’s the thing: Cold calling g...

I recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though...  What do you recommend I read And rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all. So here it is, the 3 books I recommend you read to be the best You that you can be. Enjoy! Want...

In this podcast episode you'll discover: 👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves. 👉 The ONE simple thing you can do to be more consistent with your marketing efforts. 👉 What to do with your social media channels that you only update sporadically. 👉 The most important thing you can do BEFORE starting marketing. 👉 Why you shou...

In this podcast episode you'll discover: 👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK. 👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy. 👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to consistently generate leads. 👉 The most im...

This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too. In this podcast episode you'll discover: 👉 How to seize control of your day in under an hour. 👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey to success. 👉 What the life SAVERS are and...

This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you. You'll discover: How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested. The one simple thing you should do BEFORE sending out any emails. The most important piece of email marketing - and how to ensure you never fail at i...

This episode is all about leveraging email marketing to get quality leads desperate to work with you. You'll discover: Why email marketing is essential for HR Consultants. The 3 steps you need to take to get your email marketing setup.  What you miss out on when you don't use email marketing (HINT - there's a lot!) Where and when to share your email sign up forms to ensure you get t...

I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America. Enjoy - and any question feel free to reach out to me on LinkedIn. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The...

This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met. You'll discover: What assertive communication is - and what it isn't. Why assertive communication can be an essential piece of your marketing toolbox. How to be assertive - without coming across like a b*tch The 1 simple tip you can follow from the seminal book, "7...

This episode is about how to Network so you make the most of your time there if you ever attend any of the events. You'll discover: The 3 main types of networking - and the advantages and disadvantages of each approach. Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman. How to craft the PERFECT elevator pitc...

This episode is all about leveraging PR opportunities to get quality leads desperate to work with you. You'll discover: Why a PR strategy can be the most effective marketing strategy you ever consider. Use the amazing "policeman" bias to ensure your word is taken as gospel. How to get repeated press coverage with a single tweet per day. The 3 simple things you need to do when you ge...

In today's brief show I wanted to share a little bit of my life as a digital nomad. I'm keeping things simple though and share 3 things I don't like and 3 things I really do like. Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess. So, listen in for 3 things tha...

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all. You'll discover: How to decide on a lead magnet that's right for you - and your target audience. Why creating a lead magnet is one of the most important things you can do for your business' marketing activities. What you NEED to conside...

This episode is all about defining a target market and why that's an essential step in your marketing puzzle. You'll discover: How to decide on a target market that's right for you. Why defining a target market is the most important thing you can do for your business. What you should consider before deciding on a target market. The 1 simple thing you need to know once you've de...

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation.  You'll discover: How to set up your homepage in minutes so visitors don't click off never to return again. Why sharing the testimonials the "wrong" way could be damaging your credibility. What you should write on your About page to make sure your website vi...

This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy.  You'll discover: How to have a successful cold call every time you pick up the phone - yes, every time you call. Why cold calling is actually the best method of lead generation available to you. What you should aim for with every cold call - and it isn't to get a sale. The 3...

A short, bonus episode on how to support the show if that's something you want to do. 1. Leave a positive review of the show on www.podchaser.com  2. Recommend the show to friends and peers. 3. Hit that subscribe button. BONUS: Invest in the book at www.theinfluentialconsultant.co.uk  Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete G...