Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Oyebolu welcomes Ardath Albee , CEO and B2B Marketing Strategist of Marketing Interactions . On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions. Key Takeaways: (02:12) Ardath discusses her marketing background. (05:56) The importance of conducting thorough research for creating effective buyer personas....

Join Dots Oyebolu as he talks to Richard Giorgi , Vice President of Sales Enablement and Strategy of Swiss RE . On this episode, Richard unpacks the nuances of B2B sales enablement and performance marketing, offering a wealth of knowledge on driving growth and aligning sales and marketing strategies. Key Takeaways: (01:51) Richard Giorgi discusses his role at Swiss Re, focusing on sales enablement...

Join Dots Oyebolu as he talks to Evan Carmichael , founder of the Evan Carmichael Communications Group . Evan, an accomplished entrepreneur and YouTube influencer, discusses his mission to assist individuals and brands in finding and believing in their purpose. Key Takeaways: (02:00) How facing personal challenges fuels one’s purpose to help others. (03:08) The impact of consuming positive and mot...

Join Dots Oyebolu as he talks to Ryan Bonnici , Chief Marketing Officer of Gympass . Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth. Key Takeaways: (02:51) The necessity for adaptable organizational structures to match current marketing goals. (07:34) The underutil...

Join Dots Oyebolu as he chats with Noah Tetzner , Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities. Key Takeaways:  01:50) Transitioning from podcasting as a hobby to...

Join Dots Oyebolu as he sits down with Dana DiTomaso , President and Partner at Kick Point Inc . Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing. Key Takeaways: (07:12) Not all data is suitable for leadership; it’s crucial to discern...

Join Dots Oyebolu as he talks to Amy Webber , Podcast Producer, and Brandon Basson , Lead Audio Editor, both of Content Allies . In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting. Key Takeaways: (05:21) Brand sound identity sho...

Join Dots Oyebolu as he talks with Eno Eka , Founder of Business Analysis School , to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases. Key Takeaways: (04:12) The importance of adapting marketing and business analysis strategies to fit the context of differen...

On this episode, Julian Juenemann , Founder of MeasureSchool , dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation. Key Takeaways: [0...

On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs. Key Takeaways: [02:24] Drew Neisser's inspiration from Ben Franklin — emphasizing that action in marketing is more significant than just words. [05:25] The common misconception that marketing is easy, and t...

Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms. In a world overrun with metrics, Shama emphasizes the need to select meaningful indicators over merely measurable ones. With...

Join Dots Oyebolu as he talks with Robert Rose , Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success. Key Takeaways: [02:46] Marketing's transformation has led to a nuanced approach. [07:59] Robert emphasizes the pivotal role of conten...

On this episode, Dots Oyebolu sits down with Neal Schaffer , Fractional CMO at NealSchaffer.com . Together they dive into the world of fractional CMOs and how they're shaping the future of modern business. Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth. Key Takeaways: [09:47...

Join Dots Oyebolu as he speaks with Ethan Okwara , Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo) . Performance marketing can significantly accelerate growth during the initial phases of business development. However, as brands begin to start scaling, over-investing in this area of marketing often results in diminishing returns. To...

In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency. As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern...

Join Dots Oyebolu as he speaks with Rand Fishkin , Co-Founder and CEO of SparkToro . It's time for marketers to change their mindsets from being typical marketers to growth marketers focused on revenue. There are hundreds of touch points for learning about specific customer journeys and being able to properly satisfy their needs at scale. Still, not enough brands take advantage of that data yet. T...

Join Dots Oyebolu as he speaks with Joy Hawkins , Owner/President at Sterling Sky Inc. . The small businesses that master local SEO will be the businesses that win more customers over all of their competitors. Mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services. Today, J...

Join Dots Oyebolu as he speaks with Drew Detzler , Chief Marketing Officer at DemandJump . SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results. DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want. Today, Drew covers podcast SEO tips that every marketer should...

Join Dots Oyebolu as he speaks with Oluwafemi Adeniba , Executive Director at Sustmark Consult Ltd . A lot of business owners still view marketing as an afterthought. It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies. Today, Oluwafemi explains the reasons to break marketing down into specific categories...

Join Dots Oyebolu as he speaks with Pam Didner , Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit . Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term. But what makes ABM different from traditional marketing efforts? Today, Pam discusses ABM best practices that make scaling a busines...

Join Dots Oyebolu as he speaks to Gabriella Bevilacqua , Creative Director at Content Allies . The way in which marketing units like sales, design and copywriting work together is often neglected. It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential. Today, Gabriella discusses why marketers a...

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang , CEO of award-winning creative agency 3 Colours Rule and award-winning Founder at GTA - Black Women In Tech . Having a great brand always makes selling and marketing significantly easier. It also makes your marketing budget much more effective. Most marketers understand the importance of branding, so why is b...

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with David Ledgerwood , Managing Partner at Add1Zero LLC . If you want to deliver great commercial value that grows your career and the company you work with, you have to pair your marketing with your sales team. When these channels work together, you're able to continually exchange proactive insights into consumer behavior at the...

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Bryan Kramer , CEO and Executive Strategist and Business Coach at H2H™ Companies . There's never been a more exciting time to be in marketing. With the rising use of AI and automation, the opportunities for innovation are increasing on a daily basis. Even with these tech advancements, the fact that human interactions will not...

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi , Director of Marketing at Smile Identity . When it comes to getting PR for your business, it’s already a potentially difficult process, even at the best of times. How do you succeed at getting press for your business when there are so many marketing channels to choose from and every dollar matters? Today, Peace di...