Dots Loves Marketing

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Business EN ↓ 131 episodes

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. N...

Author

Dots Loves Marketing

Episodes

Understanding How Successful Startups Scale With the Right Product Marketing Fit with Taiwo Oyewole 08.06.2023 46:27

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Taiwo Oyewole , Lead Mentor at LatAm Startups . Startups should prioritize product market fit above all their other goals because those that find it will dramatically increase their odds of success. After all, creating a valuable business takes more effort to build than just making a financial investment on a whim. Today, Taiw...

Scaling Organic Search Growth Through SEO Automation with Manick Bhan 01.06.2023 38:49

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Manick Bhan , Founder and CEO at LinkGraph. In today's digital landscape, having a strong SEO strategy is crucial for businesses looking to succeed and grow online. That's why having an expert like Manick, who has over a decade of experience in SEO, is invaluable. Today, Manick will discuss scaling organic search growth throug...

An Expert's View at Podcast and Content Automation for Marketers with Joshua Lorimer 25.05.2023 44:18

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Joshua Lorimer , Podcast Lead and Creative Director at Content Allies . As AI technology continues to advance, marketers who want to stay ahead of the game will need to start paying more attention to it. AI can be utilized to streamline marketing processes and improve customer targeting and personalization. Today, Joshua provi...

Driving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake Jorgovan 18.05.2023 42:10

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan , CEO of Content Allies . B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners. As this medium continues to expand, it presents a unique opport...

Integrating Paid Promotion Into Podcast Marketing Strategies with Megan Fister 11.05.2023 29:25

Join Dots Oyebolu on the Marketing Leadership podcast, as he speaks with Megan Fister , Co-Founder of Listen Network and Managing Partner at Add1Zero LLC . They talk about integrating podcast paid promotions, the KPIs every marketer should follow and how to get more traffic to your podcast. Dots and Megan discuss: - Why companies are not meeting their objectives: they are not aligned. - Megan’s tr...

Welcome to the Marketing Leadership podcast 12.04.2023 0:24

Welcome to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. Join your host, Dots Oyebolu, as he learns from CMOs, Agency Leaders, and Business Leaders about the state of performance marketing, plus insights on strategies, campaigns, and intelligence for commercial impact. Connect the dots and enjoy the latest episode!